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The Future of
                          Digital Marketing
                                by Jos Jelier




                                                @jjelier
vrijdag 2 december 2011
vrijdag 2 december 2011
                          1997
Permission Marketing

                          “...engaging the customer in a dialogue - an
                                    interactive relationship“




vrijdag 2 december 2011
vrijdag 2 december 2011
Interruption marketing
                          • sending (commercial) messages to your
                            public without explicit permission

                          • tv, magazines, banners, unsollicited e-
                            mail, bumper stickers, toilet




vrijdag 2 december 2011
Interruption marketing




vrijdag 2 december 2011
© Seth Godin
vrijdag 2 december 2011
vrijdag 2 december 2011
vrijdag 2 december 2011
Permission

                                              oices
                                        C   h
                                 ilable
                              Ava

                            Avail
                                  able A
                                         ttent
                                               ion (
                                                     time
                                                          )

                          Time
                                                              © Seth Godin
vrijdag 2 december 2011
vrijdag 2 december 2011
vrijdag 2 december 2011
How?
                   • Thanks Philip and Seth
                   • Great vision, but...




                            H o w ?
vrijdag 2 december 2011
Serious challenges
                   • Interruption marketing loses its effect
                    • Ads, Mailings, banners, print, etc.
                   • We need to apply
                          • Permission marketing
                          • Marketing 3.0




vrijdag 2 december 2011
vrijdag 2 december 2011
Internal                 Website      External
                            client portal
                               Mailings
                               Letters




               Intranet
               Mailings                        Forum
              Facebook                      Social Media
            Microblogging




vrijdag 2 december 2011
vrijdag 2 december 2011
CMS

                          Out-dated




                                      CRM




                                      E-mail


vrijdag 2 december 2011
p le
      Internal                                External




                       o
                                 Website




                   P e
                              client portal
                                 Mailings
                                 Letters




               Intranet
               Mailings                          Forum
              Facebook                        Social Media
            Microblogging




                            Co nte nt
vrijdag 2 december 2011
Internal                 Website      External
                            client portal
                               Mailings
                               Letters




               Intranet
               Mailings                        Forum
              Facebook                      Social Media
            Microblogging




vrijdag 2 december 2011
Internal                             Website          External
                                        client portal
                                           Mailings
                                           Letters




               Intranet            Actueel (up-to-date)
               Mailings                                        Forum
              Facebook                                      Social Media
            Microblogging         Beschikbaar (Available)

                                   Compleet (Complete)



                          The web is the place for conversion

vrijdag 2 december 2011
Internal
                     FR EE              Website
                                     client portal
                                        Mailings
                                                      External




                                RM
                                        Letters




                     P
               Intranet
               Mailingseo ple :C                         Forum
              Facebook                                Social Media
            Microblogging




                             Content: CMS
                      Empower your organization to start the
                                 conversation
vrijdag 2 december 2011
Thank you!

                                       @jjelier
vrijdag 2 december 2011
Procurios

     Keynote
      Room
                                                Stand E27

                                                 Walk straight ahead,
                                                  we’re on the left
                             VIP
                           Lounge




                                Workshop Room

vrijdag 2 december 2011

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DMF 2011, The future of digital marketing final

  • 1. The Future of Digital Marketing by Jos Jelier @jjelier vrijdag 2 december 2011
  • 2. vrijdag 2 december 2011 1997
  • 3. Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“ vrijdag 2 december 2011
  • 5. Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toilet vrijdag 2 december 2011
  • 7. © Seth Godin vrijdag 2 december 2011
  • 10. Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godin vrijdag 2 december 2011
  • 13. How? • Thanks Philip and Seth • Great vision, but... H o w ? vrijdag 2 december 2011
  • 14. Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0 vrijdag 2 december 2011
  • 16. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
  • 18. CMS Out-dated CRM E-mail vrijdag 2 december 2011
  • 19. p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte nt vrijdag 2 december 2011
  • 20. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
  • 21. Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversion vrijdag 2 december 2011
  • 22. Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversation vrijdag 2 december 2011
  • 23. Thank you! @jjelier vrijdag 2 december 2011
  • 24. Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Room vrijdag 2 december 2011