DMF 2011, The future of digital marketing final
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The document discusses the future of digital marketing. It describes how interruption marketing, like TV ads and banners, is losing effectiveness. The author advocates for permission marketing, where customers opt-in to messages, and Marketing 3.0, which engages customers in dialogue. The challenges are applying these new approaches using tools like websites, social media, content management systems and customer relationship management systems to drive internal and external conversations that lead to conversions.
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DMF 2011, The future of digital marketing final
- 1. The Future of Digital Marketing by Jos Jelier @jjelier vrijdag 2 december 2011
- 2. vrijdag 2 december 2011 1997
- 3. Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“ vrijdag 2 december 2011
- 4. vrijdag 2 december 2011
- 5. Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toilet vrijdag 2 december 2011
- 6. Interruption marketing vrijdag 2 december 2011
- 7. © Seth Godin vrijdag 2 december 2011
- 8. vrijdag 2 december 2011
- 9. vrijdag 2 december 2011
- 10. Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godin vrijdag 2 december 2011
- 11. vrijdag 2 december 2011
- 12. vrijdag 2 december 2011
- 13. How? • Thanks Philip and Seth • Great vision, but... H o w ? vrijdag 2 december 2011
- 14. Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0 vrijdag 2 december 2011
- 15. vrijdag 2 december 2011
- 16. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
- 17. vrijdag 2 december 2011
- 18. CMS Out-dated CRM E-mail vrijdag 2 december 2011
- 19. p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte nt vrijdag 2 december 2011
- 20. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
- 21. Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversion vrijdag 2 december 2011
- 22. Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversation vrijdag 2 december 2011
- 23. Thank you! @jjelier vrijdag 2 december 2011
- 24. Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Room vrijdag 2 december 2011