Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites.
Moz domain authority score example
But what exactly is Domain Authority and how important is it to your own SEO strategy? Domain Authority is not just for the SEO nerds, and anyone who wants to rank higher in search results can benefit from having a more nuanced understanding of this site authority metric.