Maximising your affiliate payouts - Pubcon 2011 - Jim Banks

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Maximising your affiliate payouts - Pubcon 2011 - Jim Banks

  1. 1. Maximizing Your Affiliate Payouts Presented by: Jim Banks VP Operations, RevenueWire @jimbanks
  2. 2. Agenda <ul><li>Definitions </li></ul><ul><li>What you need </li></ul><ul><li>Why you need it </li></ul><ul><li>5 steps to high payouts </li></ul>@jimbanks
  3. 3. Definitions <ul><li>Merchants </li></ul><ul><ul><ul><li>Aim – To get as many affiliates running a program and sending as much traffic, with the smallest amount of money possible paid out </li></ul></ul></ul><ul><ul><ul><li>Objective – To screw affiliates </li></ul></ul></ul>@jimbanks
  4. 4. Definitions <ul><li>Affiliates </li></ul><ul><ul><li>Aim – To send as much traffic as possible in the cheapest way to get the most money </li></ul></ul><ul><ul><li>Objective – To screw merchants </li></ul></ul>@jimbanks
  5. 5. Definitions <ul><li>Network </li></ul><ul><ul><li>Aim – To act as the go between, an online arbitration service </li></ul></ul><ul><ul><li>Objective – To protect the merchants from the affiliates and to protect the affiliates from the merchant </li></ul></ul>@jimbanks
  6. 6. You only get one chance to make a first impression @jimbanks
  7. 7. What you need <ul><li>To be taken seriously </li></ul><ul><li>Business cards </li></ul><ul><li>“Corporate” or “marketing” web site </li></ul><ul><li>Testimonials of happy networks, merchants you work with </li></ul><ul><li>References </li></ul><ul><li>Clean data to sign up with </li></ul>@jimbanks
  8. 8. Suggestions <ul><li>Appear to be bigger than you are </li></ul><ul><li>LLC </li></ul><ul><li>“Brand” identity </li></ul><ul><li>Co-op </li></ul>@jimbanks
  9. 9. Why do I need it? <ul><li>Merchants are unlikely to know you </li></ul><ul><li>Merchants give networks specific “rules” to recruit by </li></ul><ul><ul><li>Geographic, Size, Longevity </li></ul></ul><ul><li>There is every likelihood out of the gates most affiliates would fail criteria </li></ul><ul><li>More closed programs now than ever </li></ul>@jimbanks
  10. 10. Why else? <ul><li>RFP, tenders for “special” entry </li></ul><ul><li>Get acquired </li></ul><ul><li>Professionalism in industry will encourage bigger brands </li></ul>@jimbanks
  11. 11. 5 steps to high payouts <ul><li>Share your information, methodology and ideas. You can trust </li></ul><ul><li>The OLIVER approach – ask for more </li></ul><ul><li>Learn to negotiate </li></ul><ul><li>Select your merchants wisely </li></ul><ul><li>Select your networks wisely </li></ul>@jimbanks
  12. 12. The Bump <ul><li>Conditional increase </li></ul><ul><ul><li>Volume driven </li></ul></ul><ul><ul><li>More money </li></ul></ul><ul><ul><ul><li>More per sale/lead </li></ul></ul></ul><ul><ul><ul><li>Faster payout </li></ul></ul></ul><ul><ul><li>Better perks </li></ul></ul><ul><ul><ul><li>White labels </li></ul></ul></ul><ul><ul><ul><li>Brand bidding </li></ul></ul></ul><ul><ul><ul><li>Landing pages </li></ul></ul></ul>
  13. 13. One more thing…… <ul><li>High payouts vs. fast payouts? </li></ul><ul><li>Quick buck vs. longevity? </li></ul><ul><li>Seasonal vs. evergreen? </li></ul>@jimbanks
  14. 14. My gift to you <ul><li>$100 million in PPC traffic, half as an affiliate marketer </li></ul><ul><li>Shoot me an email to [email_address] or come and give me business card </li></ul><ul><li>Research : X vertical market </li></ul><ul><li>As many money words in database as I have </li></ul>

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