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How to be the 800 pound gorilla in your vertical using Facebook Ads

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Presentation on how to dominate your vertical using Facebook Ads, covering the Facebook Pixel, Facebook Analytics and tips on ad creation, bidding strategies and setting up standard events.

Published in: Marketing
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How to be the 800 pound gorilla in your vertical using Facebook Ads

  1. 1. HOW TO BE THE 800 POUND GORILLA IN YOUR SPACE USING FACEBOOK ADS Jim Banks - CEO Spades Media www.spadesmedia.com #SEARCHCAMP @JIMBANKS
  2. 2. I’ve got 40 minutes……
  3. 3. It’s nearly lunchtime……
  4. 4. It’s the second day……
  5. 5. WE ARE ALL SCREWED
  6. 6. Facebook Ads Are Complicated SEARCHCAMP @JIMBANKS
  7. 7. Because Facebook Make Them So SEARCHCAMP @JIMBANKS
  8. 8. Because Advertisers Make Them So SEARCHCAMP @JIMBANKS
  9. 9. Kevin Colleran
  10. 10. LET’S JUMP IN…. SEARCHCAMP @JIMBANKS
  11. 11. SOME OF THE BRANDS WE WORK WITH
  12. 12. Who Am I?
  13. 13. WHAT ARE WE COVERING?
  14. 14. IN THE NEXT 40 MINUTES…. Facebook Pixel - Dos and Don’ts Facebook Analytics Tactical Bidding Strategies Campaign/Adset/Ad Best Practise Tools How to be the “gorilla” SEARCHCAMP @JIMBANKS
  15. 15. Why are you talking about Facebook and pixels at a search conference Jim?
  16. 16. E BIGGEST CAUSE OF POOR P
  17. 17. PIXELS ARE THE FOUNDATION FOR SUCCESS
  18. 18. PIXELS ARE THE FOUNDATION FOR SUCCESS
  19. 19. YOU NEED YOUR FACEBOOK PIXEL FOR…. Analytics Audience Creation Optimisation Remarketing SEARCHCAMP @JIMBANKS
  20. 20. SO… JUST FOR FUN…..
  21. 21. https://goo.gl/XJFkU6
  22. 22. FACEBOOK PIXEL - DO’S AND DON’TS Only have one Where possible use Standard Events ViewContent Search AddToCart AddToWishlist InitiateCheckout AddPaymentInfo Purchase Lead CompleteRegistration Have it on EVERY page SEARCHCAMP @JIMBANKS
  23. 23. ANALYTICS Will be better than GA Unknown treasure Omni-Channel view Remarketing SEARCHCAMP @JIMBANKS
  24. 24. TACTICAL BIDDING STRATEGIES Video Manual Bidding Carpet Bombing Bully Method SEARCHCAMP @JIMBANKS
  25. 25. CAMPAIGN / AD SET / AD STRATEGY Campaigns by tactic Ad set by gender / age Exclusions Relevance Score / Frequency / Positive Feedback / Negative Feedback You’ll know when it’s time to change out ads SEARCHCAMP @JIMBANKS
  26. 26. TOOLS
  27. 27. HTTPS://WWW.SPADESMEDIA.COM/CONNECTIO/
  28. 28. HTTPS://WWW.BIGBIGADS.COM
  29. 29. HTTPS://WWW.FACEBOOK.COM/ADS/CREATIVEHUB
  30. 30. HTTPS://WWW.FACEBOOK.COM/BLUEPRINT
  31. 31. HTTPS://MANYCHAT.COM/
  32. 32. Facebook Ads Are The Future
  33. 33. Thank You JIM.BANKS@SPADESMEDIA.COM WWW.SPADESMEDIA.COM M.ME/SPADESMEDIA

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