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MODULE 7
OBJECTIVES
1.Explain what is Intellectual Property.
2.Discuss the different Intellectual
property rights.
3.Identify the different key intellectual
property issues.
Introduction
Intellectual Property rights is a term used
for various legal entitlements which attach
to certain types of information, ideas or
other intangible in their expressed form.
The term intellectual property reflects the
idea that this subject matter is the
product of the mind or the intellect and
the intellectual property rights may be
protected at law in the same way as any
other form of property.
WHAT IS INTELLECTUAL PROPERTY?
- is a term used to describe works of the
mind – such as art, books, films,
formulas, inventions, music, and
processes – that are distinct, and owned
or created by a single person or group.
Intellectual property is protected
through copyright, patent, and trade
secret laws.
- a property that arises from the human
intellect. It is a product of human
creation.
Republic Act No. 8293, otherwise
known as the Intellectual Property
Code of the Philippines, is an act
prescribing the intellectual property
code and establishing the
intellectual property office,
providing for its powers and
functions, and for other purposes.
The Intellectual Property Code of the Philippines is
divided into five [5] parts, to wit:
1. The Intellectual Property Office
2. The Law of Patent
3. The Law on Trademarks, Service Marks and Trade
Names
4. The Law on Copyright
5. Final Provisions
Parts of the law
Intellectual Property rights as a collective
term includes the following independent
IP rights:
Patents
Copyrights
Trademarks
Registered (Industrial) design
Geographical indications
Protection of undisclosed information
Patents
– An exclusive right granted by a country to the
owner of an invention to make , use,
manufacture and market the invention.
- The patent right is territorial in nature.
- Patents provide incentive to individuals by
recognizing their creativity and these incentives
encourage innovation.
Copyright
– is a legal concept, enacted by most
governments, that grants the creator of an
original work exclusive rights to its use and
distribution.
- A right which is available for creating an
original literary or dramatic or musical or
artistic work.
- Protection for the expression of an idea and
not for the idea itself.
Continuation…
– the owner may assign to any person the
copyright.
- Giving owner, incentives in the form of
recognition and fair economic reward
increases their activity.
- The work is open for public inspection once
the copyright is registered.
- A provision of ‘fair use’, which allows
copyrighted work to be used for teaching and
research and development.
– is a violation of the rights secured by
the owner of a copyright. Infringement
occurs when someone copies a
substantial and material part of another’s
copyrighted work without permission.
Copyright infringement
Trademark
– a distinctive sign that provides to the owner of
the mark by ensuring the exclusive right to use
it to identify goods or services.
-well-known, Associated trademarks, service
marks, certification trademarks, collective
marks.
- To register a trademark: appropriate national
or regional trademark office. WIPO (World
Intellectual Property Organization) administers
an international registration system for
trademarks.
Industrial Designs
– The ornamental or aesthetic aspects of an
article which may consists of 3D or 2D features,
such as shape or surface, patterns, lines or
color.
- It makes an article attractive and appealing;
hence, they add to the commercial value of a
product and increase its marketability.
- Any technical features of the article not
protected by it.
– Applicants can file a single international
application either with WIPO or the
national or regional office of a country to
the treaty.
- The design should be new or original,
not previously published or used in any
country before registration.
- Total term of a registered design is 10
years + 5 years extended period.
Geographical Indication
– A sign used on goods that have a
specific geographical origin and possess
qualities or a reputation due to that place
of origin.
-Registration of a GI: 10 years &
renewable.
Protection of undisclosed information
–This Law shall govern the protection of
undisclosed information, which represents a
commercial secret, as a specific intellectual
property right.
- Any person, whether domestic or foreign,
natural or legal, shall be entitled to the
protection of undisclosed information under this
Law.
KEY INTELLECTUAL
PROPERTY ISSUES
- is the act of stealing someone’s ideas or
words and passing them off as one’s own.
The explosion of electronic content and
the growth of the Web have made it easy
to cut and paste paragraphs into term
papers and other documents without
proper citation or quotation marks.
Plagiarism
Reverse Engineering
- any program which source code
is made available for use or
modification, as users and
developers see it.
Open Source Code
-is legally obtained information that
is gathered to help a company gain
an advantage over its rivals.
Competitive intelligence is not the
same as industrial espionage,
which employs illegal means to
obtain business information not
available to the general public.
Competitive Intelligence
Cybersquatting
End

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LESSON 7.pptx

  • 2. OBJECTIVES 1.Explain what is Intellectual Property. 2.Discuss the different Intellectual property rights. 3.Identify the different key intellectual property issues.
  • 3. Introduction Intellectual Property rights is a term used for various legal entitlements which attach to certain types of information, ideas or other intangible in their expressed form. The term intellectual property reflects the idea that this subject matter is the product of the mind or the intellect and the intellectual property rights may be protected at law in the same way as any other form of property.
  • 4. WHAT IS INTELLECTUAL PROPERTY? - is a term used to describe works of the mind – such as art, books, films, formulas, inventions, music, and processes – that are distinct, and owned or created by a single person or group. Intellectual property is protected through copyright, patent, and trade secret laws. - a property that arises from the human intellect. It is a product of human creation.
  • 5. Republic Act No. 8293, otherwise known as the Intellectual Property Code of the Philippines, is an act prescribing the intellectual property code and establishing the intellectual property office, providing for its powers and functions, and for other purposes.
  • 6. The Intellectual Property Code of the Philippines is divided into five [5] parts, to wit: 1. The Intellectual Property Office 2. The Law of Patent 3. The Law on Trademarks, Service Marks and Trade Names 4. The Law on Copyright 5. Final Provisions Parts of the law
  • 7. Intellectual Property rights as a collective term includes the following independent IP rights: Patents Copyrights Trademarks Registered (Industrial) design Geographical indications Protection of undisclosed information
  • 8. Patents – An exclusive right granted by a country to the owner of an invention to make , use, manufacture and market the invention. - The patent right is territorial in nature. - Patents provide incentive to individuals by recognizing their creativity and these incentives encourage innovation.
  • 9. Copyright – is a legal concept, enacted by most governments, that grants the creator of an original work exclusive rights to its use and distribution. - A right which is available for creating an original literary or dramatic or musical or artistic work. - Protection for the expression of an idea and not for the idea itself.
  • 10. Continuation… – the owner may assign to any person the copyright. - Giving owner, incentives in the form of recognition and fair economic reward increases their activity. - The work is open for public inspection once the copyright is registered. - A provision of ‘fair use’, which allows copyrighted work to be used for teaching and research and development.
  • 11.
  • 12.
  • 13. – is a violation of the rights secured by the owner of a copyright. Infringement occurs when someone copies a substantial and material part of another’s copyrighted work without permission. Copyright infringement
  • 14. Trademark – a distinctive sign that provides to the owner of the mark by ensuring the exclusive right to use it to identify goods or services. -well-known, Associated trademarks, service marks, certification trademarks, collective marks. - To register a trademark: appropriate national or regional trademark office. WIPO (World Intellectual Property Organization) administers an international registration system for trademarks.
  • 15. Industrial Designs – The ornamental or aesthetic aspects of an article which may consists of 3D or 2D features, such as shape or surface, patterns, lines or color. - It makes an article attractive and appealing; hence, they add to the commercial value of a product and increase its marketability. - Any technical features of the article not protected by it.
  • 16. – Applicants can file a single international application either with WIPO or the national or regional office of a country to the treaty. - The design should be new or original, not previously published or used in any country before registration. - Total term of a registered design is 10 years + 5 years extended period.
  • 17. Geographical Indication – A sign used on goods that have a specific geographical origin and possess qualities or a reputation due to that place of origin. -Registration of a GI: 10 years & renewable.
  • 18. Protection of undisclosed information –This Law shall govern the protection of undisclosed information, which represents a commercial secret, as a specific intellectual property right. - Any person, whether domestic or foreign, natural or legal, shall be entitled to the protection of undisclosed information under this Law.
  • 20. - is the act of stealing someone’s ideas or words and passing them off as one’s own. The explosion of electronic content and the growth of the Web have made it easy to cut and paste paragraphs into term papers and other documents without proper citation or quotation marks. Plagiarism
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31. - any program which source code is made available for use or modification, as users and developers see it. Open Source Code
  • 32. -is legally obtained information that is gathered to help a company gain an advantage over its rivals. Competitive intelligence is not the same as industrial espionage, which employs illegal means to obtain business information not available to the general public. Competitive Intelligence
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. End