1. E-Lending
Optimizing The Internet Channel
Company
LOGO

2. Gen Y
Gen Y makes up 70 million or 20% of consumers
77% are on-line
 Raised in a world dominated by technology and
instant gratification
‘The wealth of information available in seconds from the
Internet…have given Gen Y members the notion that if they do
not get what they want from one source, they can immediately
go to another.’
Insights
NAS

3. The Rest Of The World
50% of LSI’s 35,000 monthly loan
applications are web based!

4. Keys To Optimization
1. Provide an interactive and concise experience
2. Automatically populate member data
3. Give automated approvals
4. Present webchat functionality on approvals
5. Underwrite non-automated approvals immediately
6. Call all applicants that would like to be contacted

5. The Result
 Additional revenue from existing and new members
that prefer to conduct their business on line.
Higher loan officer productivity as members complete
the application

Better pull through and closing rates

Lower operating expenses

Improved cross-sales

6. Application Functionality
Interactive, personalized experience
Pre-populated member information
Unique application path based on member
loan type and purpose
Streamlined to avoid unnecessary
questions
Robust enough to support online
decisioning

7. Online Decisioning
Single most important driver of pull through
rates
Applicants approved online are 3 times
more likely to close loan
Instant, credit-verified approvals lowers
origination costs
Over 55% of consumers indicate receiving
an instant approval is important in lender
selection*
*Gomez Advisors

8. System Integration
Data should seamlessly flow between
internet app and lender’s LOS
Decreased labor costs
Reduced error rates
Accelerated processing time

9. WebClose
Allows an approved member to engage a loan
officer in a real-time chat, 24/7
 Rate and payment options are discussed
 Payment protection coverage is sold
 Loan closing information and dates are
confirmed
 member is “taken off the market”
The

10. WebClose Process
Member applies for a loan and is approved online
 customized “screen pop” congratulates the member
A
on their approval and promotes the opportunity to
engage in a web-chat to confirm loan terms
 loan counselor presents loan terms and cross-
LSI
sells loan enhancements
 Loan closing details are presented to member and
immediately transmitted to credit union

11. WebClose Process

12. Non-automated Underwriting
Member applies and does not meet credit criteria for
an automated approval or automated decline
Member receives a screen-pop indicating a loan
officer is reviewing the application
Simultaneously LSI underwriter receives notification
that a loan is in the queue

Loan is approved based on lender’s additional criteria

Member is notified of approval in 10 minutes

13. WebReach
Greatly enhances the effectiveness of your e-lending
program
Willing members are contacted via phone after they
have submitted a loan application via your website
This follow-up call enables our lending professionals to:
confirm payments and terms
cross-sell additional credit union products
approve more loans by “building the loan”
 up closing
set
thank members for applying
Receive additional revenue from cross-sells and
supplemental loans
Differentiate yourself from the competition

14. WebReach Process
 Member submits application at credit union web site and indicates
that they would like to be contacted
LSI loan officer receives the loan application and decisions the
application using financial institution guidelines
 loan officer contacts the member with an approval and cross-
LSI
sells additional products.

Loan officers work to “build the loan” on non-approved applications

15. Optimal e-lending
Member
Application Decision Discussion
TEXT

16. Bottom Line
More Ways to Reach Consumers = Greater Lending
Success!
LSI’s E-Lending program gives credit unions more contact options to secure
loans online and improve lending efficiency and capabilities.
Contact your account executive or
lsisales@nlpc.com for more
information.