Pape studio Nikki UP2U: A Dressing Story
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This presentation introduced a Chinese start-up which called Pape Studio, how they got success from nothing to something and made their game-Nikki UP2U famous in Japan, Mainland of China, Hong Kong, Macao and Taiwan just in two years.
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Pape studio Nikki UP2U: A Dressing Story
- 1. Pape Studio Nikki UP2U: A Dressing Story
- 2. Nikki UP2U • 2D Dressing Game • SLG=Simulation Game A simulation game attempts to copy various activities from real life in the form of a game for various purposes such as training, analysis, or prediction.
- 3. Pape Studio Get Rid of Boredom
- 8. Statistic Orange: Paid Top Charts Blue: All Top Charts • December,2013, Japan, Published Two Months Top3 on APP Paid Top Charts • June, 2014, China, Published Top1 in Mainland of China, Hong Kong, Macao and Taiwan
- 9. Pape Studio From Nothing to Something
- 10. Runhao Yao • Pape Studio CEO • Japan Waseda University • Japanese Market 0 to 1
- 11. Group Member • 90s • 20/27 Female • Interest 1 to 27
- 12. Pape Studio Timeline • Aug, 2013, Pape Studio founded in Suzhou, China • Dec, 2013, Nikki on Japanese version published • Jan, 2014, Won Millions Dollars Foundation from IDG Ventures • Aug, 2014, Nikki Chinese Version Published IDG Ventures is a global network of venture capital funds with approximately $3.6 billion under management and a portfolio of over 220 companies built over the last 15 years. The IDG Ventures network is comprised of five independent partnerships managing funds in North America and Asia.
- 13. Pape Studio Try Different Cooperation
- 14. Cooperation • Agent, ios Cheetah Mobile & android Alibaba Play • Tencent • Aries Games for the English version • Ktplay community • “Game + Shopping” Cheetah Mobile: The second largest Internet security Tencent: The largest Intenet company in Asia Alibaba: Founded by Chinese business magnate Jack Ma
- 15. “Game + Shopping” • Parallel Garden of Reality • The Goddess of the New Clothes ++
- 16. Future • SNS Interaction • PVP • Relative Products
- 17. Special Skills
- 19. Special Skills • Concept • User
- 20. Special Skills • Concept • User • Content
- 22. Special Skills • Concept • User • Content • Feedback
- 23. Special Skills • Concept-Game-Human Nature • User-Female/Male-Psychology • Content-Culture-Detail • Feedback-Group-Passion
- 24. Pape Studio Yao’s words for startup
- 25. Yao’s words for Startups ► 2015,4.18, Yao shared his own experience in 2015 IDG HOW(Advertising) WHERE(Foundation) WHO (Partner) WHAT (Project)
- 26. GAME He also mentioned he would not encourage everyone to have their startup, maybe one time you heard an interesting story from others and thought that was useful and you also hope to experience the pain and happy just like them. However, those are not good as the reason for you to do your startup, and you may don’t know how to do when you encounter difficulties. For him, he just felt if he didn’t do this, he would regret for his whole life, just as if making this game is his destiny. So whether what result comes out,he will not regret and complain anything. This is the best situation.
Editor's Notes
- the. A simulation game is a kind of game designed to closely simulate aspects of a real or fictional reality. as human, the most stable, stream-long basic and direct need for us is to have food and dress clothes. The wearing of clothing is a feature of nearly human societies, whether from earlier body cover to nowadays various and complicated texture and style of clothes. However, how to match different clothes is also a knowledge, especially for girls, they will consider every details, from head to foot ,they’ll consider style, color, texture, and mood. So Nikki designed for them to practice clothing matching skills.
- Nikki just travelling around the world, there are several maps for her, and each map includes one country’s culture, People in game will always ask Nikki for help, like what they should choose for tomorrow party or having a vocation in Thailand or Japan. Players can get the hint of what kind of clothes they need from their conversation, The game is not as easy as it looks, players are evaluated on their choice of outfit and unless you get A,B, or S, you can’t go on to the next mission, luckily every effort is paid off with coins, which can use to buy more clothes, Nikki dresses herself to solve other’s problem
- Stores, Factory, and Magic House, sets flashcards and festival suit for Nikki to collect,
- /Game achievement, for winning diamonds and gold coins, Every day this game has its own theme for every player to score the other’s dress, comprehensive content for players to play, the CEO of that Studio mentioned that the biggest point for players is no be boring, as long as players could understand it and it is funny enough, it is worthy.
- folk, classic，magic, Chinese ancient and royal costume
- Those comprehensive and detailed contents work, CEO of Pape Studio just said that the most important thing for a game is just get rid of Boredom, as long as the content make sense for players and they real have fun with it, More details about Pape Studio
- Tencent, one of the largest Internet companies in Asia//Player versus player, a type of combat in multiplayer computer role-playing games Pk with standby, as social media,wechat and qq, share
- Cooperation between game and TV show，24小时制衣+T台秀+竞拍////Tao bao.com, Jack Ma// TV show
- Tencent, one of the largest Internet companies in Asia
- Experience in Japan made him realize that the importance of details for a game, because Japanese’s market has highly exclusivism。If you are eager to possess their market, you should know what they think in their brain at first.
- Most are girls, when Yao still at Japan, just contact friend online, target at users’ needs At the beginning, most of members in his team is not professional, but all of them have passion. Although they may not the best one for other game company, they will grow up with the startup, so this kind of people are much more valuable than anyone else
- What is a game? Playing a game is a voluntary effort to overcome unnecessary obstacles. A time-waster becomes a game when you add rules and an objective Game should be what we like to do since we are young// Grasp the need of users/ adding Internet elements and also consider male users(sexy clothes/challenge of game)/ Girls like beauty, most of girls always focus on their clothes and he realized the importance of a good game for girls should firstly, excellent illustration, comfortable environment, details /Girls also could be handsome/ Girls like to share with their friends/optimize the scoring system in game, be natural and rational Chinese Culture, traditional clothes//when answer about the questions for creation, CEO said the development of clothing is stream-long Blog, e-mail, fans, public contact,cope with all sorts of situation//eg, how to deal with next version, when Pape studio launch their first test, most players are not satisfied with the position that Nikki use, which means all of the clothes have to change, but Pape studio just use one month to fix it, Runhao mentioned that the best way to fulfill a challenge is just to do it to satisfied users’ need
- By the way, Nikki Chinese version of name means sweet and warm. This sweet and warm game had excellent achievement in game ranking Each hairstyle and clothes also has their own name, and their introduction is related to Chinese Poesy, artistic and elegance
- Why a man focus on designing a game for female? Direction He also mentioned he would not encourage everyone to have their startup, maybe one time you heard an interesting story from others and thought that was useful and you also hope to experience the pain and happy just like them, those are not good as the reason for you to do your startup. And you may don’t know how to do when you encounter difficulties. For him, he just felt if he didn’t do this, he would regret for his whole life, just like his destiny. So whether what result, he will not regret, this is the best situation. My favorite writer
- Not just SLG, but also good experience compared with RPG