To beat your competition online, focus on website design that is clean and easy to navigate while providing useful information. Ensure content answers questions potential customers are searching for. Actively engage with prospects on social media rather than just having profiles. Implement lead nurturing automation to stay in touch with prospects and move them through the sales cycle. Blog regularly to increase website visits and indexed pages while answering customer questions. Include calls to action on all website pages for prospects to provide information. Send visitors to targeted landing pages rather than the home page. Analyze website metrics and conduct A/B testing to optimize content and messaging resonance.

1. HOW TO BEATYOUR
COMPETITION ONLINE

2. WEBSITE DESIGN
Make sure your website is clean, easy to navigate
and provides good information that a prospect is looking for.

3. When people search on Google, they are looking for answers to questions.
CONTENT
Make sure your content reflects what they are searching for.

4. SOCIAL MEDIA
It is not enough to simply have a twitter account or a LinkedIn profile,
your sales people need to actively engage with potential customers online.

5. LEAD NURTURING
Having
an
automated
way
of
not
only
staying
in
touch
with
prospects
but
ac8vely
moving
them
through
the
sales
cycle
will
increase
your
closing
ra8os.

6. BLOGGING
Blogging on a regular basis will increase your website visits
and indexed pages. It is also a great place to answer
questions your customers are asking.

7. CALLS TO ACTION
On every page of your website, you should have calls-to-action
that will give a prospect the opportunity to fill out a form in
return for more information.

8. LANDING PAGES
Instead of directing everyone to your home page, send them to
landing pages to incent them to give you information.

9. METRICS
Analyze how people find your website, what pages they view,
how long are they on your site and what did they downloaded.

10. A/B TESTING
How do you know your messaging or content is resonating with your
prospects? Should that button be blue or purple?