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Image “Your Fashion and Service Connection”

Market Problems ,[object Object]

1. Market Problems Department stores are crowed with clothing and are cluttered with mess. No one wants to go through messy racks of clothes. At least I don't like to. The clothes they do sell are boring generic and all similar brands, styles, and hardly any differentiation. Finally, most department stores the customer service is almost not existent. ,[object Object],Top market problem chosen- Customer Service- My idea would be to open up a small boutique geared toward women featuring quality clothing, that is stylish, classic and current. Not only would a smaller venue be able to give better customer service treating each customer as if they were a VIP but we could offer other services as well. For Example a tailoring service, advice on updating your wardrobe almost like having your own stylists. I would not be a designer but a Retailer that could carefully pick out products from vendors, or even local talent with no venue. Maybe if possible I could collaborate on some product lines. ,[object Object],Competitors- this field is highly competitive so there are many. Their target industry varies but in fashion apparel it is 18-40 women who love being fashionable and knowing the latest trends and designers that have a little bit of disposable income. They are some times deemed as Fashionistas, this would be my target market as well.

SWOT Analysis ,[object Object],Customer Service Unique very little boutiques in area exist VIP treatment/ cozy inviting atmosphere ,[object Object],Profitable Industry ($181billion dollars in the USA alone) 60% of industry is Women Apparel creates local venue ,[object Object],little awareness of boutique Marketing and Advertising costs smaller selection of products ,[object Object],Big department stores/ tough competition Recession- people cutting back spending rapid trend change

The Competition …. ,[object Object]

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