Delivered at Casual Connect Europe 2017. While today’s kids are the real digital natives - adults/parents are still living in the old world. They grew up with remote controls and other ancient tech devices, which, leads us to a real big challenge when designing apps for kids because we also have to design them for the parents. With his experience in working in the casual games business as well as in the kids space, Timo will give us some insights on how Fox & Sheep tackles the problem.

1. The Monsters We’ve Created: Parents
Timo Dries
:

10. 100%
80%
60%
Step 1 Step 9 – Step 10 Step 20
FIRSTUSERFUNNEL

11. FIRST
100%
80%
60%
Step 1 Step 9 – Step 10 Step 20
USERFUNNEL

16. DANGER
!

17. DESiGN PilLARs

18. 1
Show off
DESiGN PilLARs

19. FOX & SHEEP
1 2
Show off
Clear direction
DESiGN PilLARs

20. 1 2 3
Show off Avoid irritations
Clear direction
DESiGN PilLARs

21. 1 2 3 4
Show off Avoid irritations
Content controlClear direction
DESiGN PilLARs

22. 1 2 3 4 5
Show off Avoid irritations
Content control
Scripted session
Clear direction
DESiGN PilLARs

25. FRAU
D !
IT’SNOTAREAlCAt !!

26. tHER
E is
ONEMiNiGAM
E
RIP OFF!ONL
Y

27. BORI
NG ! ThECAt THEREjUsTSIT
TS
!
!

28. NOTHI
NG
ToDOTHERE
is

29. NOFUNCT ioNALiTY

31. timo@foxandsheep.com