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Mobi Near
BlueNFC
Discover the Digital World around you
Technologies Sans-Fil
Technologies sans-fil (2008 mondial):
#1 GSM                    3B          http://www.gsmworld.com / Informa
#2 Bluetooth              2B          http://www.bluetooth.com / ABI Research
#3 WiFi                   0.8 B       http://www.wi-fi.org / In-Stat
                       1000




                        750




                                                          GSM
                  Mu    500
                                                          Bluetooth
                                                          WiFi
                                                          WiFi Mobile


                        250




                          0
                              2005     2006        2007
Sources: Gartner, Wireless Intelligence, In-Stat
Bluetooth Mobiles Worldwide
               Estimated in use Bluetooth Mobiles




 US: ~20%             Europe: ~60%             Asia: ~20%
                         (Africa: < 10%)         (Japan: < 10%)


 Source: MobiNear estimates after discussions with Bluetooth SIG
Bluetooth on Mobile
    100


    90


    80


    70
                                                                   Bluetooth (in
                                                                   Advanced European
    60                                                             Countries)
                                                                   Bluetooth

%   50                          .                                  (Worldw ide)
                                                                   Flashcode (France)
                                                                   WiFi (Worldw ide)
    40                                                             Open WiFi (France)
                                                                   NFC (France)
    30                                                             UWBi (Worldw ide)
                                                                   WiMaxi (Worldw ide)

    20                                                            Sources: Gartner, ABI, AFMM,
                                                                  Bluetooth SIG, MobiNear estimations
    10


     0
          2005   2006   2007   2008   2009   2010   2011   2012
NFC success story in Japan
●   July 2004: Launch by NTT DoCoMo             In Europe: Vodafone ?
●   i-mode FeliCa: a technology from    In Europe: Orange + Thomson ?
    FeliCa Networks (Sony + NTT DoCoMo) Who will pay for the + $5 phone BOM ?
●   NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers
    subsidies.                          In Europe: Vodafone to pay for readers ?
●   Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT
    DoCoMo.                                 In Europe: Orange to buy a stake in BNP ?
    In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.
●   Nov. 05: Launch of Mobile credit card platform quot;iDquot;
●   2005: Partnerships with retail, bank, transport, ...
●   2006: Equipment of the Japanese convinis (small convenience stores), restaurants,
    taxis
●   Jan. 2006: 10 millions of i-mode FeliCa sold.
●   2008: Coca Cola (C-mode2) 20 000 vending machines forecasted
         Source: from a Jap'Presse presentation on NFC at MobileMonday
BlueNFC, Pourquoi ?

Utiliser Bluetooth pour préparer les usages NFC


Avantages:
●    > 50% de terminaux compatibles au lancement
    (Terminaux Java & Bluetooth)
●   Gagner 7 ans sur le marché
    (NFC: 20% en 2012; Bluetooth: 20% en 2005)
●   Coût bas (volumes Bluetooth)
MobiNear BlueNFC



                                           1-3
                                          Mbps
                        10 cm


Simple Operation   Secured Connection   Efficient Transfer
Comparaison des technologies
                                Bluetooth      BlueNFC           NFC


                                Point-to-      Point-to-
                 Network Type                                Point-to-point
                                multipoint     multipoint
                                             < 0.1m – 10m
                    Range         10m              &            < 0.2m
                                             Programmable
                                721 kbit/s      721 kbit/s
                    Speed                                     424 kbit/s
                                 3 Mbps          3 Mbps

                                                Typ.: 3 s
                  Set-up time      6s                           < 0.1 s
                                                  1-6 s

                  Compatible
                                   No             No             Yes
                   with RFID

                                                Yes with       Yes with
                  Zero Click       No
                                                Software       Software

                                                Yes with       Yes with
                   Security        No
                                             Software & SIM Software & SIM

Source: http://en.wikipedia.org/wiki/Near_Field_Communication
Applications BlueNFC ?
   Shopping:
    carte de fidélité, paiement en magasin
   Mobilier urbain:
    couponing, promotion (bandes annonces),
    informations, URL, dial-up
   Transports (lecture en ~3s):
    achat, stockage, validation de titres
   Services publics:
    informations, URL, dial-up
Usages BlueNFC
                    Applications       Energy BlueNFC      Remarks        Best Solution
                   Transport / Fast                     Read Time
                                       Reader     No                          NFC
                   (e.g. Tube)                          3s Typ.
                   Transport / Slow
                                       Reader     Yes                        BlueNFC
                   (e.g. Plane)
                                                                          BlueNFC with
                   Payment             Reader     Yes
                                                                          Software & SIM
                   Physical                                               BlueNFC with
                                       Reader     Yes
                   Access Control                                         Software & SIM
                   Network / PC                                           BlueNFC with
                                       Reader     Yes
                   Access Control                                         Software & SIM
                   PayTV / VoD                                            BlueNFC with
                                       Reader     Yes
                   Access Control                                         Software & SIM
                                                        BlueNFC &          BlueNFC &
                   Ticketing           Mobile !   Yes
                                                        Flashcode           Flashcode
                                                        BlueNFC &          BlueNFC &
                   Ticketing via URL   Reader     Yes
                                                        Flashcode           Flashcode
                                                        Compatible
                   RFID                Mobile !   No                          NFC
                                                        RFID: No
                   Loyalty             Reader     Yes                        BlueNFC

                   Couponing           Reader     Yes                        BlueNFC

                   Information         Reader     Yes                        BlueNFC
                   Security Check
                                       Reader     Yes                        BlueNFC
                   Points Control
                   Easy
                                       Reader     Yes                        BlueNFC
                   Bluetooth Pairing
                                                        Compatible A/V
                   Advertising         Reader     Yes                        BlueNFC
Source: MobiNear                                        Multimedia: Yes
Le lecteur : La MobiNear Box

                 Internet

                            / Ethernet
                            / GSM Data

      
MobiNear Box: Technology


4km/h


        10m



             20m
MobiNear Box: Technology


4km/h                  4 km/h  18 s
                       10 km/h  7 s
        10m



             20m       MobiNear
                         3s Typ.
MobiNear Box advantages
●   Easy Installation
    (Plug & it securely connects)

●   Easy Management: 100 % Web Operated
    (Control: Push On/Off, Black listing, Content, ...)

●   Upgradable: On the field remotely

●   Low Cost Subscription Fees
Exemple: Paiement




 J2ME

        =
La Securité

                        J2ME
Internet    JSR-172   Application   JSR-82
 https://



                      JSR-177




                       PKI
La Securité: Multi-Applications
      J2ME                          J2ME                             J2ME
   Application                   Application                     Application
     MIDlet                         MIDlet                          MIDlet
 e.g. Access_1                   e.g. Bank_1                    e.g. Tickets_1




                                 JSR-177




                    CARDlet        CARDlet        CARDlet
                 e.g. Access_1   e.g. Bank_1   e.g. Tickets_1
Application BlueNFC Mobile
   Parc mobile quot;upgradablequot; important:
    Déploiement BlueNFC Mobile Sécurisé en OTA
    (~10% de terminaux en France dès le 1er jour)
   Support Application Auto-Start (Zero Click)
   Application Interactive & Programmable (Java)
   Solution Multi-Opérateurs
   Solution Multi fabricants de téléphones
   Solution Multi-Langues
   Solution Multi-Services
Demo
Merci pour votre attention.
          Des Questions ?




Mobi Near
Discover the Digital World around you
    Christian CHABRERIE, Ph.D.
            Founder & CEO
  christian.chabrerie@mobinear.com
Démos BlueNFC

       Exemple 1:
  Carte de Fidélité Mobile
      (Multi-Cartes)

      Exemple 2:
Audioguide pour les Musées
     (Multi-langues)
Démo:Multi-Zones SmartPoster
Blue NFC

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MobiNear BlueNFC

  • 1. Mobi Near BlueNFC Discover the Digital World around you
  • 2. Technologies Sans-Fil Technologies sans-fil (2008 mondial): #1 GSM 3B http://www.gsmworld.com / Informa #2 Bluetooth 2B http://www.bluetooth.com / ABI Research #3 WiFi 0.8 B http://www.wi-fi.org / In-Stat 1000 750 GSM Mu 500 Bluetooth WiFi WiFi Mobile 250 0 2005 2006 2007 Sources: Gartner, Wireless Intelligence, In-Stat
  • 3. Bluetooth Mobiles Worldwide Estimated in use Bluetooth Mobiles US: ~20% Europe: ~60% Asia: ~20% (Africa: < 10%) (Japan: < 10%) Source: MobiNear estimates after discussions with Bluetooth SIG
  • 4. Bluetooth on Mobile 100 90 80 70 Bluetooth (in Advanced European 60 Countries) Bluetooth % 50 . (Worldw ide) Flashcode (France) WiFi (Worldw ide) 40 Open WiFi (France) NFC (France) 30 UWBi (Worldw ide) WiMaxi (Worldw ide) 20 Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations 10 0 2005 2006 2007 2008 2009 2010 2011 2012
  • 5. NFC success story in Japan ● July 2004: Launch by NTT DoCoMo In Europe: Vodafone ? ● i-mode FeliCa: a technology from In Europe: Orange + Thomson ? FeliCa Networks (Sony + NTT DoCoMo) Who will pay for the + $5 phone BOM ? ● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies. In Europe: Vodafone to pay for readers ? ● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo. In Europe: Orange to buy a stake in BNP ? In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world. ● Nov. 05: Launch of Mobile credit card platform quot;iDquot; ● 2005: Partnerships with retail, bank, transport, ... ● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis ● Jan. 2006: 10 millions of i-mode FeliCa sold. ● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted Source: from a Jap'Presse presentation on NFC at MobileMonday
  • 6. BlueNFC, Pourquoi ? Utiliser Bluetooth pour préparer les usages NFC Avantages: ● > 50% de terminaux compatibles au lancement (Terminaux Java & Bluetooth) ● Gagner 7 ans sur le marché (NFC: 20% en 2012; Bluetooth: 20% en 2005) ● Coût bas (volumes Bluetooth)
  • 7. MobiNear BlueNFC 1-3 Mbps 10 cm Simple Operation Secured Connection Efficient Transfer
  • 8. Comparaison des technologies Bluetooth BlueNFC NFC Point-to- Point-to- Network Type Point-to-point multipoint multipoint < 0.1m – 10m Range 10m & < 0.2m Programmable 721 kbit/s 721 kbit/s Speed 424 kbit/s 3 Mbps 3 Mbps Typ.: 3 s Set-up time 6s < 0.1 s 1-6 s Compatible No No Yes with RFID Yes with Yes with Zero Click No Software Software Yes with Yes with Security No Software & SIM Software & SIM Source: http://en.wikipedia.org/wiki/Near_Field_Communication
  • 9. Applications BlueNFC ?  Shopping: carte de fidélité, paiement en magasin  Mobilier urbain: couponing, promotion (bandes annonces), informations, URL, dial-up  Transports (lecture en ~3s): achat, stockage, validation de titres  Services publics: informations, URL, dial-up
  • 10. Usages BlueNFC Applications Energy BlueNFC Remarks Best Solution Transport / Fast Read Time Reader No NFC (e.g. Tube) 3s Typ. Transport / Slow Reader Yes BlueNFC (e.g. Plane) BlueNFC with Payment Reader Yes Software & SIM Physical BlueNFC with Reader Yes Access Control Software & SIM Network / PC BlueNFC with Reader Yes Access Control Software & SIM PayTV / VoD BlueNFC with Reader Yes Access Control Software & SIM BlueNFC & BlueNFC & Ticketing Mobile ! Yes Flashcode Flashcode BlueNFC & BlueNFC & Ticketing via URL Reader Yes Flashcode Flashcode Compatible RFID Mobile ! No NFC RFID: No Loyalty Reader Yes BlueNFC Couponing Reader Yes BlueNFC Information Reader Yes BlueNFC Security Check Reader Yes BlueNFC Points Control Easy Reader Yes BlueNFC Bluetooth Pairing Compatible A/V Advertising Reader Yes BlueNFC Source: MobiNear Multimedia: Yes
  • 11. Le lecteur : La MobiNear Box Internet / Ethernet / GSM Data 
  • 13. MobiNear Box: Technology 4km/h 4 km/h  18 s 10 km/h  7 s 10m  20m MobiNear 3s Typ.
  • 14. MobiNear Box advantages ● Easy Installation (Plug & it securely connects) ● Easy Management: 100 % Web Operated (Control: Push On/Off, Black listing, Content, ...) ● Upgradable: On the field remotely ● Low Cost Subscription Fees
  • 16. La Securité J2ME Internet JSR-172 Application JSR-82 https:// JSR-177 PKI
  • 17. La Securité: Multi-Applications J2ME J2ME J2ME Application Application Application MIDlet MIDlet MIDlet e.g. Access_1 e.g. Bank_1 e.g. Tickets_1 JSR-177 CARDlet CARDlet CARDlet e.g. Access_1 e.g. Bank_1 e.g. Tickets_1
  • 18. Application BlueNFC Mobile  Parc mobile quot;upgradablequot; important: Déploiement BlueNFC Mobile Sécurisé en OTA (~10% de terminaux en France dès le 1er jour)  Support Application Auto-Start (Zero Click)  Application Interactive & Programmable (Java)  Solution Multi-Opérateurs  Solution Multi fabricants de téléphones  Solution Multi-Langues  Solution Multi-Services
  • 19. Demo
  • 20. Merci pour votre attention. Des Questions ? Mobi Near Discover the Digital World around you Christian CHABRERIE, Ph.D. Founder & CEO christian.chabrerie@mobinear.com
  • 21. Démos BlueNFC Exemple 1: Carte de Fidélité Mobile (Multi-Cartes) Exemple 2: Audioguide pour les Musées (Multi-langues)