Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
More, Better, Faser!
Agile Design for Fun & Proit
For the backchannel:
#uxambf & @MattBalara
All links at:
http://delicious.com/mbalara/mbf

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Publishing

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Publishing vs. Gardening
flic.kr/p/cq2dU flic.kr/p/rdLU

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
hic
rap ce
G
erfa ion
Int ac
r nce
Inte Experie
User

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Buzzword
bullshit alarm!
“Agile”
flic.kr/p/5Vy88o

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
#0 Agile.
What is it?

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Buzzword
bullshit
alarm!
http://agilemanifesto.org

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Individuals &
interacions
over processes & tools

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Working software
over comprehensive documentation

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Cusomer collaboration
over contract negotiation

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Reponding to change
over following a plan

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Business
#1 as usual.
The wall &
the waterfall.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
flic.kr/p/hasWo
flic.kr/p/4AwkmY

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
flic.kr/p/hasWo
flic.kr/p/4AwkmY

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
flic.kr/p/hasWo
flic.kr/p/4AwkmY

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Did he really just
use a flame effect?
flic.kr/p/hasWo
flic.kr/p/4AwkmY

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
The waterfall
scope
design
build
test

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
The waterfall & the wall
scope
design
build
test

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
The waterfall & the wall
scope
design
Everything must be build
perfect by the time
test
you hit the wall here
Anyone who tells you it will be is lying.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Waterfall bad
Plans never cover everything.
You can’t know what works without
a product that works.
Late changes cost too much.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Design,
#2 Rinse,
Repeat.
Round & round we go!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Washing
machine
good

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Washing
machine
good
Did he really just
use a spin effect?

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
“Waterfall Bad, Washing Machine Good”
— Leisa Reichelt
http://sn.im/waterfallbad

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
“Adapting Usability Investigations for Agile User-centered Design”
Journal of Usability Studies, May 2007
— Desirée Sy
http://sn.im/agileucd

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
#3 Thinking it.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Illustration by Kevin Cornell
http://www.alistapart.com/articles/gettingrealaboutagiledesign/
http://www.bearskinrug.co.uk/

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
“Designers must let go of perfection to produce
rapid, iterative work: “90% right” solutions are
par for the course for Agile. This can be
counterintuitive, but for better or worse, Agile
prioritizes the timeline over virtuosity. Certainly it
makes designing to impress other designers
harder. No great loss.”
“Getting Real About Agile Design”, A List Apart
— Cennydd Bowles
http://www.alistapart.com/articles/gettingrealaboutagiledesign/

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Small is enough.
flic.kr/p/5SPkNB

Matt Balara UX Ausralia ‘09 Scribble Your Way to Success
Don’t
fetishise your
deliverables.
flic.kr/p/3KpKSS

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Let go of
control.
flic.kr/p/4AvQC4

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Discover,
don’t prove.
flic.kr/p/DzE8o

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
#3 Doing it.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Diagram by Leah Buley
http://sn.im/rk4se

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Iteration zero.
flic.kr/p/6Koo4i

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Sketch
too much.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
“Sketchboards: Discover Better + Faster UX Solutions”
— Brandon Schauer & Leah Buley, Adaptive Path
http://sn.im/sketchboards

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Deliver
prototypes.
flic.kr/p/CBNN3

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Get your
users together.
flic.kr/p/WtJr3

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Tes like a
guerilla.
silverbackapp.com

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Embrace consraints
“Insead of freaking out about consraints,
embrace them. Let them guide you. Consraints
drive innovation and force focus. Insead of trying
to remove them, use them to your advantage.”
“Getting Real”
— 37 Signals
http://gettingreal.37signals.com/

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
#4 $elling it.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Waterfalling over?
“... 32% of all projects succeeding which are
delivered on time, on budget, with required
features and functions ... 44% were challenged
which are late, over budget ... 24% failed which are
cancelled prior to completion or delivered and
never used.”
“The CHAOS Report”
— The Standish Group
http://sn.im/chaos09

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Time-to-market.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Cos of change?
“You can very easily end up with the wrong thing,
and then spend a whole bunch of time and money
changing everything around so that it’s right -
and you’re changing things at the most difficult
(read: most expensive) time to be changing
things!”
“dConstruct - Questions on Agile UCD”
— Leisa Reichelt
http://sn.im/agileucdq

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
But I
can’t!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Sounds nice, but it’s not
realisic!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
My client would never
let me!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
My boss would never
let me!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
My mum would never
let me!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
This is jus all a big
dream!

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Do it in sealth mode.
flic.kr/p/4YoCD6

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Or badass
sealth mode.
flic.kr/p/81Sio

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
But don’t
bite off too
much.
flic.kr/p/oSXMY

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
But don’t
bite off too
much.
flic.kr/p/oSXMY
What’s with all
the cute animals?

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
A little
#5 case sudy.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
It sarted
with a wreck.
flic.kr/p/6stYXy

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Goals
1. Give the consumers what they want.
2. Provide brand-insight to consumers.
3. Support regional flexibility.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
What went right?
Clear goals made agreement easier.
Involved client had feeling of
ownership.
Screens in less than @c the time.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
What went wrong?
Little effort was made to find out
what the consumers actually wanted.
“The wall” was still in place.

Matt Balara UX Ausralia ‘09 More, Better, Faser! Agile Design for Fun & Proit
Thank
you!
Matt Balara
Freelance Designer
Web mattbalara.com
Email hello@mattbalara.com Questions?
Twitter @MattBalara
This amazing Parkour video:
http://www.youtube.com/watch?v=da0aoMnS99k