As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another. Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce. Originally presented for RefreshDC's November meetup on 11/16/11.

2. The Parable of the
Underpant Stealing Gnomes

3. Phase 1 Phase 2 Phase 3
Collect data Insights!
Results!
Profit!

6. The ability to take data - to
be able to understand it, to
process it, to extract value
from it, to visualize it, to
communicate it is going to
be a hugely important skill in
the next decades.
- Hal Varian, Google’s Chief Economist

8. visualizing
the
sentiment
of the Bible
A project of
openbible.info

9. visualizing
the words
used in the
2011-2012
Republican
primary
debates
A project of
periscopic.com

10. visualizing
138 years
of Popular
Science
Magazine
A project by Jer
Thorp, Data Artist in
Residence at the New
York Times

11. visualizing
realtime
checkins at
polling
locations for
the 2010
election
A collaboration
between JESS3,
foursquare, VIP
(Google + Pew) and
Engage

13. But why isn’t there a
“Landscape of Big
Data Visualization
Companies” slide?

14. The craft of design is hard to scale.
Each data set has its nuances.
A few key folks leading the way...

15. Google Creative Labs /
Google Data Arts Labs

16. Jonathan Harris

17. Stamen

18. JESS3

20. Data can inform your
content.
Your content can be made
from data.
Measuring your content’s
effectiveness requires
collecting data.

22. Visual
Reporting
Makes it
universal
Makes it
snackable

24. Creating content as /
for a brand feels a lot
like you are running a
daily news program.

25. http://en.wikipedia.org/wiki/Newsroom

26. We’ve gone from
producing content on
timelines in months,
to timelines in hours.

27. *my humble estimation

28. Must. Quench. Thirst.
Of. All. Social. Media.
Channels. And.
Communities.

30. strategize iterate
know your audience optimize everything
take photos know the landscape
write copy know the zeitgeist
design assets exclusivity
get approvals can’t just syndicate
post content be an insider
measure impact coordinate across teams

31. We've gone from being
exposed to about 500
brand messages a day
back in the 1970s to as
many as 5,000 a day
today.
Jay Walker-Smith
Yankelovich Consumer Research

32. See: 5,000
Engage: 76
Recall: 12
Act on: 5
Yankelovich Consumer Research

33. See: 5,000 you
Engage: 76 have to
Recall: 12
be the
Act on: 5 0.1%
Yankelovich Consumer Research

34. You have to create
breakthrough work
to be noticed.

35. edgy
star power
humor
by: 72 and sunny
for: K-Swiss
view: http://jes3.com/KennyPowers_MFCEO

36. You have to create
work that provides
value to be shared.

37. informative
star power
timely
by: JESS3
for: Wikipedia’s 10th Anniversary
view http://jess3.com/state-of-wikipedia

38. informative
heavy lift
beautiful
by: JESS3
for: The Economist’s World in 2011 Summit
view: http://jess3.com/womens-economic-opportunity-index/

39. There are always at
least two stories
to tell.

40. The one you set out
to tell and the one
about making the
one you set out to
tell.

41. Tell them both.

42. how TV ratings work
told through
puppets and
papercraft
told through a
behind the scenes
http://jess3.com/espn-tv-ratings-101/

43. Gmail’s fidelity from
web to mobile
told through
papercraft and stop
motion animation
told through a
behind the scenes
http://jess3.com/gmail-stop-motion-animation-video/

44. Creating content for
brands is a delicate
balance between
business objectives,
creativity & user goals.

45. http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

53. 95% of senior executives say
that they doubt their
companies have the right
operating model (of which
structure is a key component)
for today’s world.
- Accenture Study (2011)

59. Hi JESS3,
I need an infographic
done by next week.
Is that possible?

60. Hi JESS3,
I need a video done in 2
weeks.
Is that possible?

61. Hi JESS3,
I need a interactive data
visualization done in 4
weeks.
Is that possible?

62. Education about
the process is key.

67. So how is it all
coordinated? Here’s
what’s in our tool belt...

70. Brands are media
companies.

72. Hire people who
excel at math.

73. Math majors, rejoice.
Businesses are going to
need tens of thousands of
you in the coming years as
companies grapple with a
growing mountain of data.
- Steve Lohr, New York Times

74. I keep saying the sexy job in
the next ten years will be
statisticians. People think I'm
joking, but who would've
guessed that computer
engineers would've been the
sexy job of the 1990s?
- Hal Varian, Google’s Chief Economist

75. If it’s worth doing, it’s
worth doing well.
(my Grandpa Baskett used to say this all the time)

76. Build dynamic
and realtime
data systems.

77. visualizing
the size of
geosocial
platforms
through a
universe
metaphor
A project JESS3 did
to put things in
perspective for
journalists covering
Skype’s acquisition,
LinkedIn’s IPO,
MySpace’s sale and
the “foursquare vs.
Gowalla” debate

78. Don’t be bound
by geography,
keep talent
central.

79. The “hot fire”
comes from
your talent
and their
craft.
Not from
your physical
location.

80. DESIGN TAXI: What is the
word you think will continue
to reside in and reverberate
through the creative
industries over the next 10
years?
Aaron Koblin: Data-driven.
Aaron Koblin, Data Arts Team Lead - Google Creative Lab

81. The only important
thing about design is
how it relates to
people.
Victor Papanek
Design for the Real World: Human Ecology and Social Change (1971)

82. The only important
thing about data is
how it empowers
people.
Leslie Bradshaw
Applying Victor Papanek’s sentiments from 1971 to today’s data challenge

84. Big Data: The Next Frontier for Innovation, Competition and Productivity
http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf
New Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Says
http://www.nytimes.com/2011/05/13/technology/13data.html?_r=2
For Today’s Graduate, Just One Word: Statistics
http://www.nytimes.com/2009/08/06/technology/06stats.html
Creative Internet by Google Creative Labs
http://bit.ly/creativeinternet
Hal Varian on how the Web challenges managers
http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286
http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1
http://mashable.com/2011/06/28/data-infographic/
http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/
http://techcrunch.com/2010/08/04/schmidt-data/

85. http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia-
ventures
http://www.yankelovich.com/
http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/
http://jess3.com/social-media-brandsphere/
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-
jess3/
http://en.wikipedia.org/wiki/Newsroom
http://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/
http://jess3.com/samsung-home-page-redesign-infographic/
http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

86. http://datavisualization.ch/showcases/visualizing-138-years-of-popular-science-magazine/
http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts-
of-the-bible
http://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/
http://jess3.com/foursquare-i-voted/
http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpg
http://gizmodo.com/5846087/stop-already-with-the-fcking-infographics
http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are-
tired-of-bad-infographics-so-make-good-ones/
http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/
http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts-
of-infographic-design-revisited/
http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/

87. http://www.informationisbeautiful.net/
http://infosthetics.com/
http://dailyinfographic.com/
http://visual.ly/
http://www.behance.net/
http://dribbble.com/
http://forrst.com/
http://ffffound.com/
http://www.good.is/infographics
http://www.fastcodesign.com/
http://jess3.com/the-state-of-wikipedia/
http://jess3.com/eloqua-content-grid-v2/
http://flowingdata.com/
http://datavisualization.ch/
http://visualizing.org/