2. Retailing
“Retailing is the set of business activities
that adds value to the products and services sold to
consumers for their personal or family use .”
3. Indian retail
Traditional Format Retailers
Kiranas : Traditional mom and pop stores
Kiosks
Street markets
Modern Format Retailers
Supermarkets (Food world )
Hyper market (Big bazaar )
Department Stores (Shoppers shop )
Specialty Chains (Ikea )
Company owned / Company operated
Exclusive/ Multiple Brand Outlet
Convenience Stores
Branded Stores
Cash and Carry
Category Killer
Dollar Stores
Company Owned Company Operated
4. The major Indian and Global retail giants
as per today’s current scenario
Pantaloons Retail
K Raheja Group (Shoppers stop, Crossword, Hyper city, Home stop)
Tata group:
RPG group
Landmark group (Acquired by TATA)
Bharti - Walmart
Reliance
Lifestyle International
Aditiya Birla group
Benetton
Major global retail markets
USA
UK
CHINA
5. Importance of Retailing
Economic growth
Employment Opportunities
Moves the economy in to motion
Provides the consumer a basic platform to encounter with goods and a
shop keeper
Scope of Retailing
Retail management has become one of the fastest growing career in the industry
with the tremendous growth in the economy. Retail Market of India is the most
attractive and emerging market in the world. It the pasty years, it has demanded
more number of trained professionals in this filed. It strives to create a new
generation of smart retail professional of international caliber and aims to equip
them with the best practices being followed across the globe
6. Logistics
Logistics is the . . .
“process of planning, implementing, and controlling the efficient, effective flow
and storage of goods, services, and related information from point of origin to
point of consumption for the purpose of conforming to customer
requirements.“
Logistics = Supply + Materials management +
Distribution
7. Supply Chain Management
Supply Chain Management is the…
“integration of these activities, through improved supply chain
relationships, to achieve a sustainable competitive advantage“
9. The Role of Logistics in an Organization
Logistics in an organization are considered as a continuation of
marketing. Logistics play a critical role in each of the three critical
elements of the marketing concept (customer satisfaction, integrated
effort/systems approach and corporate profit) in several ways.
10. The Scope of Logistics in Business
Logistics / Supply Chain in a business aim to the following
contributions :
Achieve maximum customer service level
Ensure high product quality
Achieve minimum (possible) cost
Be flexible in the constant market changes
Logistics management tries to have the “right product”, in the “right quantity”, at
the “right place”, at the “right time”, with the “right cost”
Logistics management must balance 2 basic targets
Quality of Service
Low Cost
11. Career
Store Operations
Human Resources/Training
Finance and Administration
Buying
Customer Contact Centres
Marketing
Logistics
Information Technology (IT)
Visual Merchandising
12. Store Operations
Director of Operations
Regional Manager
Store Manager
Floor Manager
Department Manager
Assistant Department Manager
Supervisor
Senior Sales Assistant
Sales Assistant – general, beauty consultancy, lingerie
fitting, visual merchandising, bakery, butchery …
Style Adviser
Trolley Pusher
13. Human Resources/ Training
HR Director
HR Manager
Personnel Manager
HR Assistant
Training Director
Training Manager
Training Officer
Recruitment Officer
14. Finance and Administration
Finance Director
Finance Controller
Financial Analyst
Credit Manager
Chief Accountant
Accountant
Clerks
Audit Manager
Procurement Manager
Tax and Treasury Manager
15. Buying
Merchandiser
Assistant Buyer
Senior Buyer
Head of Buying
Marketing
Marketeer
Information Analyst
Loyalty Campaign Manager
Brand Manager
Events Planner
Packaging Designers
Marketing Planner
Design Planner
Customer Insight Manager
Marketing Manager
Marketing Director
Head of PR
PR Assistant
Fairtrade Ranging Strategist
16. Logistics
Large Goods Vehicle (LGV) Driver
Warehouse / Distribution
Manager
Transport Supervisor
Shipping Clerk
Packer
Logistics Director
Courier
Distribution Manager
17. Information Technology
Business Analyst
CAD/CAM Programmer
Graphic Designer
Service Technician
Systems Architect
Web Designer
Visual Merchandising
Visual Merchandising Manager
Display Designer
Window Dresser
Display Assistant
