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It’s about time.
Lightning talk for UX Designers
@jeremyjohnson
Designers need to
know the history.
Designers need to know
the medium they’re
designing for.
I have a problem.
$5,000 $150
$24m
Supercomplication
complication: 

any feature in a timepiece
beyond the simple display
of hours and minutes.
movement (or caliber): 

is the mechanism of a
clock or watch
Wind - just as it sounds, a mechanical watch that you wind.
Automatic - a mechanical watch that winds itself via movement
Quartz - a battery powered watch
mechanical > quartz
crown: 

used to wind and/
or set time
dial: 

the “face” of the watch
lume: 

glowing solution applied on
watch dials
http://www.prometheuswatch.com/diver-watch-collection/prometheus-sailfish/#!/Prometheus-Sailfish-300m-Automatic-Diver-Watch-Black-Dial-Sapphire-Bezel/p/30587613
crystal: 

the “glass” - could be
acrylic, mineral, glass or
high-end sapphire
http://wornandwound.com/2013/02/27/raven-vintage-and-deep-review/
bezel (divers): 

enables a diver to visually track his/
her dive time using minute markers
from 0 to 60
http://wornandwound.com/2014/06/18/squale-50-atmos-ref-1521-review/
lugs: 

the lug allows for a strap or bracelet
to be attached to the watch case.
http://shop.wornandwound.com/
nato straps: 

originally the G10, made for the
British military.
http://www.hodinkee.com/blog/announcement-nato-straps-added-to-the-hodinkee-shop
case: 

consisting of a watch's middle,
bezel, and back, it protects and
houses the movement inside.
size: 

size standards and fashion have
changed over time. Big was in,
now moving back to small.
https://tacticalwatch.wordpress.com/tag/luminox-size/
case back (exhibition): 

a case back to show off movement
finishing and craftsmanship.
http://monochrome-watches.com/introducing-the-zenith-el-primero-410-triple-calendar-and-moon-phase/
swiss made: 

a watch is
considered Swiss
whose movement is
encased in
Switzerland and
whose final control
by the manufacturer
takes place in
Switzerland.
http://www.bloomberg.com/news/articles/2011-01-20/chinese-watches-to-challenge-cheaper-swiss-brands-parmigiani-s-jacot-says
us made
http://www.wthejournal.com/en/pages/swiss-watch-industry-figures
Out of time…
Jeremy Johnson
@jeremyjohnson

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It's About Time - Lightning talk for UX Designers