How can you manage all your digital media in house and predict where and when you should be spending your budget by channel? How to inhouse your digital marketing. Read more on Digital Marketing Inhousing at www.modo25.com

1. Text - Modo25 “email” to 88802

2. How you can predict your
media spend and profit across
all your digital marketing
channels… inhouse?
Digital Marketing. From the inside out

3. o Digital landscape
o The challenge
o Education & evolution
o Inhousing certainty
intelligent. insightful. inspiring. inclusive. inhouse

4. 35% of Google product
searches turn into
transactions within 5 days
Google Shopping ad spend
was up 43% YoY in Q4 of
2018
57% of consumers ages 26-35
receive 1-2 packages from
Amazon each week
Sources: Statista, Walker Sands, Jumpshot, Global Web Index, eMarketer, Forbes, Marketing Sherpa
1,234 stores shut on
Britain's top 500 high
streets in the first half of
the year
Worldwide digital ad
spending is predicted to
reach over $375 billion
by 2021.
Videos are shared 1,200%
more than text and links
combined.

5. intelligent. insightful. inspiring. inclusive. inhouse

6. intelligent. insightful. inspiring. inclusive. inhouse

7. Customer first…
Lifetime value
intelligent. insightful. inspiring. inclusive. inhouse

8. intelligent. insightful. inspiring. inclusive. inhouse
Safe bet?

9. intelligent. insightful. inspiring. inclusive. inhouse
Customer first & platform agnostic
Budgets optimised by lifetime value

10. Customers are still customers
Why we exist – right place
Channel T-shirts idea..
Internal teams internally battling
over customers….
Over 400 Martech / AdTech companies
to choose from
67 in the last 12 months…
We all need great tech … but which one?

11. C-level education
Internet is not a fad.
Education
Stakeholders
intelligent. insightful. inspiring. independent. inhouse
C-suite education

12. Google says buy more clicks!
Google are going direct to brands and retailers to sell their own bidding solution.
So what? What is the impact for us all?
Google needs
to drive growth
Better ROAS =
More budget
The result is
commoditisation
intelligent. insightful. inspiring. inclusive. inhouse

13. Wrong behaviour & metrics
Channel conflict // short term pressure
intelligent. insightful. inspiring. independent. inhouse
FD:
“I need you to double
ROAS within 8 months!”
CMO:
No probs – I’ll pump up the
remarketing!
What about new customer
acquisition & lifetime value?

14. C-level education
Internet is not a fad.
Education
StakeholdersVisibility, education & buy in…
Measuring the right metrics
intelligent. insightful. inspiring. independent. inhouse

15. Text - Modo25 “email” to 88802

16. intelligent
insightful
inspiring
inclusive
inhouse
Inhousing certainty
o Strategy
o People
o Process
o Technology
o Support
o Training
o Board education
o Ongoing helpdesk
o Market insight
Text - Modo25 “email” to 88802

17. 3 takeaways for peak:
o Have an Amazon plan
o Google Shopping CSS
o Measure the right metrics
Text - Modo25 “email” to 88802

18. Text - Modo25 “email” to 88802
Turning the world of
digital marketing
inside out
john@modo25.com