Essay On Marketing Plan

Essay on Marketing Plan
Market Segmentation and Product Positioning
The ultimate goal of market plan for my product is making most popular chicken franchise chain
restaurant first in the U.S and then in the world 1. Identify the marketing segment for the product
and explain why this segment was selected;
My product will be Korean style soy source fried chicken. It is kind of popular food in Korea
especially, chicken business field. The uniqueness of product concept is simple. Comparing to
Kentucky fried chicken, this chicken is fried by oil with soy source and other auxiliary ingredients.
The other condition of business will be basically very similar to KFC.
According to the study " Market segmentation on the basis of food–related lifestyle ... Show more
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Therefore, this food needs to enlarge from specific small target to whole American. Base on the
cook method and ingredients of this food, the main target will be Asian include Korean and
Hispanic. First of all, this fried chicken is cooked by garlic, paper, also excepting soy source.
Therefore, there is good possibility for familiar taste for Hispanic people. Additionally, they are big
customer for chicken market. Location of chain branches will be downtown for common reason for
business. To sum up, ultimately enlarging for target customer range to American, the main target
customer will be Korean and Asian and Hispanic. 3. Conduct a SWOT (strengths, weakness,
opportunities and treats) analysis for the company;
Strengths: fried chicken is most popular item in food area. Probably very few countries' people do
not eat chicken some religious reasons. Fried chicken market is already well built in the world. If I
assume to start this business in this country, there are big portion of customer groups who have
favor in fried chicken, either. It already quiet succeed in Asian chicken market, so at least, from
Asian who live in this country this food gained big possibility.
Weakness: brand awareness is very low, so letting know about this product is most urgent matter for
this business. The cost for advertisement will be extremely high. In addition to the high cost, there is
no
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Burrito Research Paper
I was a huge fan of Los Burritos Tapatios and it was the greatest burrito place I tried. As you first
enter the store you are met by friendly staff and the smell of chicken and steak on the grill. Then you
are asked to order at a very fair price of $6.75. Then you are seated and given complimentary chips
with salsa (which are delicious I might add). After 5 minutes, you are served the chicken burrito as it
is fresh off the grill. As you take the first bite you are out sounded at the flavor of the chicken as it is
smoky and crispy, the tomatoes which add to the acidity of the burrito, and finally the soft flour
tortilla which practically melts in your mouth. After the initial mouth you take a bite of the burrito
with salsa and are amazed that

Analysis Of Pret A Manger
In researching Pret A Manger for the second time, the aim of attention was at the ingredients,
signage, and service, location, store's craft. The ingredients used are claimed to be natural foods and
organic coffee. On the websites, the brand offers an entire menu. The websites states that the brand
get ingredients delivered every morning to ensure fresh food. One of their food options is a
Balsamic Chicken and Avocado. The sandwich includes grilled chicken (antibiotic free), avocado,
lemon juice, mesclun, basil, balsamic vinaigrette, pret's seasoning and granary bready. Underneath
is listed the nutrient facts which states to be 480 calories for a 242 gram serving. The nutrient facts
and ingredients emphasize how the brand is maintaining reinsuring to the customer's on what the
brand stands for. ... Show more content on Helpwriting.net ...
Pret A Manger saying are located on each product, which varies from product to product. All the
products have the Pret A Manger branding on it, followed by the slogan, "Made today, gone today."
The signage on each product is the same color and print scheme of the brand, which are mainly red
and the stars. The logo of the brand has changed due to the change of their clientele. "The logo
design has changed over the years, but it always has reflected the core values of the brand and the
upscale preferences of Pret a Manger's target audience." The brands latest logo in which customers
view today is more sophisticated impression of how the brand is marketing themselves in the

Stroop Effect On Memory
The research design used was an experimental, within subject and between subject design. The
participants in the study included seventy–one non–Asian undergraduates from University–of New–
South–Wales, Australia who received partial course credits for completing an experiment on the
effect of chemicals in food on memory. The data was collected by having each student perform a
Stroop color–naming task in which they first named aloud the ink colors of 44 blocks and then
named the ink colors of 44 color words in which the fonts were printed in a color different from the
word, for example the word red printed in green ink. Once, the Stroop task was completed the
participants who were randomly assigned to the divided–attention condition were asked

Preparation, Cooking and Finishing of Poultry Dishes 2
Southville of Foreign University
Preparation, Cooking and Finishing of Poultry Dishes
A Report Researched to the Faculty of the School
Of Hospitality Management
In Partial Fulfillment of the Requirements
Submitted to:
Mr. Toribio Villanueva
Submitted by: Ramone T
Unit 19: Preparation, Cooking and Finishing of Poultry Dishes
Know how to cook poultry for basic dishes (19.2.0) A. State the correct temperature for cooking
poultry
The correct temperature for cooking poultry is needed to ensure that poultry reaches to a safe
minimum internal temperature. The types of poultry such as chicken, duck and turkey requires a
certain temperature in order to destroy harmful bacteria. It needs at least 165F (74C) to be cooked
until juices run ... Show more content on Helpwriting.net ...
Add the chicken or cut it into large pieces and cook to 2 or 3 minutes each side or until browned.2nd
Step: For the second pan, add dry white wine and cook for 1 minute then add sauce and stock. Place
chicken into the pan and bring it to the boil. Then reduce the heat in medium to low and cook the
chicken for 20 minutes covered. Then 35 minutes uncovered until the chicken and sauce are
thickened.3rd Step: Add olives for last 5 minutes and meanwhile, cook the beans in a saucepan of
boiling water for 4 minutes. Lastly, serve it with the chicken. | Coq au Vin:Ingredients * 1/4 cup all–
purpose flour * 2 bone–in chicken breasts (about 12 ounces each), skin removed, trimmed * 1/2
teaspoon salt, divided * 1/2 teaspoon freshly ground pepper, divided * 1/4 cup water * 2 tablespoons
extra–virgin olive oil, divided * 4 ounces mushrooms, quartered (about 1 1/2 cups) * 2 large carrots,
thinly sliced * 1 small onion, halved and sliced * 1 teaspoon crumbled dried rosemary * 1 14–ounce
can reduced–sodium chicken broth * 1/2 cup dry red wine, preferably Zinfandel * 1 tablespoon
tomato

Descriptive Essay About Northern Pines Restaurant
Northern Pines Restaurant; Mediocre at best
Looking for a new place to eat that is affordable and food that tastes amazing? If so, Northern Pines
is not for you!! Do not be deceived by what is perpetrated on the web. Upon internet investigation,
The Northern Pines Restaurant is a "relaxed go–to for all–day American fare" with a 4.3/5 rating I
was expecting a lot more than what was presented to me. The main reasons I was ill–fated by this
restaurant was the eerie atmosphere, price of the food, and the overall poor service I experienced.
To begin with, the atmosphere was all but welcoming. Being new to the Flagstaff area, I was unsure
of the location of this diner. When I arrived there, I was immediately confused on if I was given the
correct address because the place I had arrived at looked rather scary. Northern Pines was a small
diner located between two sleazy hotels surrounded by three gas stations and a pub. The exterior
was unsettling to say the least with the lack of lights except for one fluorescent green light that made
me feel like I was in a bad indie horror flick. The inside, while slightly better, did not give off the
impression I had been hoping. When I walked in I was immediately engulfed by a smell similar to
my grandmothers' closet, choosing to ignore it, I realized while how off putting the smell, it was not
necessarily a death–sentence. Another reason the atmosphere was very uncomfortable was due to
the loudness of the workers there. For example, the

Kfc, The United States And Ksa. Essay
KFC in United States and KSA
KFC, still referred to by some as Kentucky Fried Chicken, is a well–recognized international fast
food chain that started as a gas stop diner in Kentucky. Due to the immense popularity, KFC
restaurants are succeeding in their routine business throughout the world including United States
and Kingdom of Saudi Arabia. The reason for their success lies in the fact that they have followed a
preplanned strategy. Through these strategies, they have produced remarkable growth in the past
five years. KFC is one of the few brands that continues to profit even during global economic crisis.
Using SWOT, PESTLE, and also Porters five force analysis, it has been revealed that KFC is
consistently increasing sales and expanding into a larger global market.
INTRODUCTION
KFC is one of the most world famous chains of fast food because of the quality of food provided
and menu of this restaurant. KFC was found by the Colonel Harland Sanders when he was facing
life challenges. He had a bad past in his life and he faced a lot of difficulties. At the start, he did not
have much to offer in the way of products for the restaurant. The headquarters of KFC headquarters
are located in Kentucky. KFC is famous for offering salads, chicken pieces, wraps, and sandwiches.
Originally marketed as Kentucky Fried Chicken, the company has rebranded itself as KFC. Though
McDonald's has triple the sales, KFC is still has the second highest global sales (The

Life For Harland David Sanders
Life for Harland David Sanders was not easy. He was born on September 9, 1890 in Henryville,
Indiana to a rather unfortunate family. He was the oldest of three children, having a younger brother
named Wilbur and younger sister named Margaret. Their source of income was initially from a part
time job that his father had, running errands for farmers around Henryville. His mother stayed home
and took care of the kids while their father was working. However, this all changed in 1896 when
Harland was just 6 years old. His father came back from work one day with a fever, and died later
that day. This meant that his mother had to go find a job, and Harland had to drop out of school take
care of his younger siblings. His mother found a job at a ... Show more content on Helpwriting.net
...
This led to Harland running away from home at the age of 15 because he did not want to deal with
his stepfather anymore. He decided that since he was not home anymore, he would volunteer to be
in the U.S. Army. He served a full term in the army, ending his service in Cuba. After his military
days, he was on his own and had to find a job for himself. He found a job as a U.S. railway fireman,
and it gave him a fairly stable income. After about a year of this job, he found that he wanted to
settle down and start a family. So in 1908, Harland married Josephine King. They had three children
together, 1 boy and two girls. They named the boy Harland Jr. after his father, and the girls Mildred
and Margaret. They lived a happy life as a family for a while, until Harland got fired from his
fireman position for insubordination. Now Harland Sanders had no source of income and a family to
support. This made it too hard for the family, so Josephine decided she would leave him. She took
the kids with her and just like that, Harland was on his own again. He took up many different
occupations, similar to what he did in his childhood, after his family left. He earned enough money
to stay happy for a while, and even saved up enough money to make purchases that would benefit
him and his future careers. When Harland Sanders was 40 years of age, he had saved up enough
money to buy a service station in the town of Corbin, Kentucky. At his service station, he had living

University Galleries
On September 18,2017 I visited the University Galleries located at Texas State University had an
amazing piece of art on display called The Last Supper: 700 Plates Illustrating Final Meals of U.S.
Death Row Inmates created by Julie Green. Once entering the exhibit the viewers' attention focuses
on the deep black letters painted onto the wall, revealing the statistics of the death penalty in the
United States. Moving throughout the room the inmates last meals were painted onto ceramic plates
varying in size and style. Julie Green displayed the ceramic plates in a thick horizontal line on all
four walls of the exhibit giving the viewers' an understanding for each meal. Specifically on plate 66
the artist caught my attention with the color, texture, and lines illustrated throughout the ceramic
plate. The plate was from an inmate in California who requested white meat chicken from Kentucky
Fried Chicken, a buffalo steak, sugar–free pecan pie, sugar–free black walnut ice cream, Indian
pan–fried bread, ... Show more content on Helpwriting.net ...
On plate 66 there was a great amount of value painted onto the plate displaying different tints and
shades throughout. The face on the Kentucky Fried Chicken bucket had a light tint mainly around
the cheekbone, opposed to the eyes and mustache had a dark shade. In addition, the sugar–free
pecan pie had a dark shade towards the center of the pie with a light tint on the crust making a great
contrast with each other. Shifting to color intensity on the ceramic plate, it was very muted giving
the viewers a gloomy, and depressing feeling. The artist most likely did this due to the fact it was the
last time the prisoners were going to enjoy a meal before being executed. Proceeding to the last
component of color, which is hue. Julie Green used different shades of blue to express how serious
the death penalty was, and to show how many people are executed in the United

The Way Of Wealth By Benjamin Franklin
In 1758 in his financial advisory book The Way to Wealth, Benjamin Franklin is quoted to have
said, "An investment in knowledge pays the best interest" ("An Investment in Knowledge Pays the
Best Interest"). Ironically, and somewhat surprisingly, the wealthy, Boston–born inventor, statesman,
politician, and writer (among numerous other professions) never completed schooling past the age
of ten, as he was pulled from formal education at grammar school in 1716 to become an apprentice
to his brother, a printer by trade ("Benjamin Franklin"). Even more astonishing is the fact that many
of the self–made billionaires on the Forbes 400 list, like Mark Zuckerberg, never completed college
or even set foot on a college campus. People on this list have gone on the create giants, like
Microsoft (Bill Gates), DreamWorks SKG (David Geffen, who holds $5.5 billion in his name), and
Carnival Cruises (Micky Arison) ("The Self–Made Billionaire Entrepreneurs Who Said No To
College"). Perhaps education from college, high school, or another kind of formal education is not
what it takes to become successful and massively well–off in the world. High school seems to be a
time in a person 's education where he strives to make straight A 's and complete classes to the best
of his ability, in the high hopes that one day he can perhaps become a successful businessman, CEO,
or mogul and raise a family without having to take money for granted. However, readers may be
surprised to learn that many wealthy

Kfc Case Studies Campaign Essay
Case Studies Campaign Analysis
KFC Extra Crispy Sunscreen
Situation
Kentucky Fried Chicken has recently gone through a branding remodel. Through this remodel, KFC
learned that 76.5 percent of their customers were unaware that KFC offered an Extra Crispy Fried
Chicken Recipe. Customers only associated KFC with their Original Recipe meaning that if they
were looking for a crispier fried chicken option then they may go to another restaurant. KFC saw
this lack of knowledge as an opportunity to educate their customers and other people that KFC does
in fact offer an extra crispy recipe. KFC found that millennials were not typically engaged with their
brand, so they also wanted to develop a campaign that reached the millennial audience. With Labor
Day weekend approaching, KFC saw it has their opportunity to leverage the last summer holiday.
Objectives
This campaign included an output objective, informational objective, and behavioral objective.
Below please find the KFC Extra Crispy Sunscreen campaign objectives.
Break through the news cycle (Output)
Generate 350 million media impressions (Informational)
Increase sales of Extra Crispy Fried Chicken (Behavioral)
This campaign was missing an attitudinal objective. The output and behavioral objectives were not
specific and measurable with a timeframe and the informational objective was specific and
measurable but did not have a timeframe. A critique would be that this campaign did not make all
their objectives specific and

Chick-Fil-A Customer Analysis Essay
Chicken Burger Today's society focuses more than ever on living a healthier lifestyle. What better
way to satisfy the consumers need for a juicy beef burger than creating the healthy alternative with a
chicken burger. 100% ground chicken breast accompanied with a whole wheat bun is just what the
consumer needs! The idea of the chicken burger could have endless options. For example, the All
American Chicken Burger features American cheese, Lettuce, Tomato, Onion or the Cajun Chicken
Burger features Blackened Chicken Burger, Swiss, Lettuce, Tomato and Onion. STDP Segmentation
According to Chick–Fil–A's website, they have no intention of going global at this time. There
geographic segmentation is to expand with in the United States, primarily focusing on the
Southeastern U.S. (Chickfila2, 2016). Chick–Fil–A holds 20% of the market share in chicken
restaurants and has a target audience of females between the ages of 18–44 who live in a Southern
region of the U.S (Meister et al., 2012). The women are mostly made up African American, Asian
and 11% who have children more likely to eat at Chick–Fil–A over their competitors (Meister et al.,
2012). Additionally, their new target market is families who enjoy spending time together ... Show
more content on Helpwriting.net ...
Their stance is to take a more offensive approach to comparing themselves to their competitors and
emphasizing consumers choosing Chick–Fil–A because of their healthier options (Meister et al.,
2012). The new chicken burger would fit perfectly into this strategy. Another marketing plan is to
increase their sponsorship at sporting events in hopes of targeting their loyal audiences. Currently,
Chick–Fil–A sponsors the Big 12 Conference in college football which is primarily in the South.
However, they plan to begin sponsoring college basketball to target their Northeastern consumers
(Meister et al.,

Colonel Sanders Facts
In 1930, in North Corbin, Kentucky, the Shell Oil Company offered a man named Harland David
Sanders the use of a service station in return for a percentage of sales (Figure 1). Soon after, Sanders
began to serve chicken in his adjacent living quarters. In 1935 Sanders became Colonel Sanders,
commissioned by the Kentucky Governor. A symbol was born.
Although Colonel Sanders image was not officially affiliated with a franchise, now known as 'KFC'
(Figure 2), until 1952 the mystic and noteriety of his chicken grew and spread. In 1940, Sanders
finalised his 'Secret Recipe' and reverted to pressure frying chicken instead of pan frying. The recipe
is now known as the '11 Secret Herbs and Spices'. (Figure 3)
The image of an

Rick Ross Research Paper
There's always something new to learn about rapper Rick Ross. He keeps surprising us. Check out
the second half of our list of interesting pieces of information and learn something new today.
Number Eight: He's a Fan of Cars. He often raps about Maybachs – some of the most expensive
vehicles around. But any kind of convertible will make Rick Ross Happy. His first car was a Chevy
Caprice. Number Seven: He Loves Chicken Wings. The parmesan garlic style wings from Wingstop
are among his favorites. Number Six: He's an Attentive Father. Every month he sends his daughter a
bouquet of flowers, and he also takes her out on "a date" every month. He wants to set a good
example for her and demonstrate how well she should be treated. He also makes an effort to
promote women in Maybach Music Group, his hip hop company. ... Show more content on
Helpwriting.net ...
And coincidentally, he signed Philadelphia rapper Meek Mill, whose real name is Robert Williams.
Number Four: He Signed Meek Mill Immediately After the Rapper Got Out of Prison. That's
confidence. Meek Mill definitely had some notoriety before being signed, but it was still a risk. And
it paid off, at least initially, as Meek Mill became one of the best known new names in hip hop (even
if Drake has destroyed his career with a few well–timed diss tracks). Number Three: He Loves His
Hometown. He's traveled around the globe multiple times to promote his music, but he still says that
his hometown Miami is the most beautiful city in the entire world. It's definitely known for it's
beautiful people. Number Two: He's Multifaceted Artist. For the most part, we all think of Rick
Ross for his charismatic rapping. And rightly so. But he is also a movie director who has directed
multiple films and music videos, both for himself and for other musical artists. Number One:
Summer is His Favorite Time of the Year. You would think it might not matter what season it is for a
guy from Miami, but Rick Ross says summer is

Rhetorical Analysis Of Kentucky Fried Chicken
Kentucky fried chicken, also known as KFC, have made many commercials over time. This analysis
is on a specific old commercial, sadly of unknown age, but probably from around 1950–1960. The
commercial in question is found on YouTube, and it's made in USA. KFC is a fast food chain that
sells fried chicken, amongst other things, and is especially popular is the US.
To summarize the commercial it starts with a few women being displayed, all thinking about what
to serve for dinner. Luckily Colonel Sanders has the answer, they show a clip from one of the many
KFCs in the country and show the chicken being made. A family then sits down and happily enjoys
a meal of Kentucky fried chicken and at the end of the clip, a special two for one price is ... Show
The fact that they have a special price is great, but just putting a picture on the screen is not what we
want to see. As mentioned before, the music is suiting to the commercial, however it hasn't any
excitement to it. In the whole, the clip has an old feel to it, in a negative way. It is an old
commercial, which makes it rather obvious that it will look old, but that part is not appreciated by
everyone today.
There are a few things that could be modified to make it better, for example the special price. To
make it more interesting, it should be moving after a few seconds, for instance display someone
enjoying the two for one meal. The ancient feeling is a bit hard to remove without remaking the
entire commercial today, but maybe that's a good thing. This commercial isn't like the rest and
perhaps that's what people like about it. If I received the chance to make some small adjustments I
would probably start with finding them a catchphrase.
To wrap it all up, KFC has really succeeded with this commercial, it's convincing and looks
delicious. There is a slight problem though, I'm a vegetarian, therefore I won't buy the product. I
also happen to know the truth behind the meat industry and do not wish to support it. My opinions
however, do not have anything to do with the commercial, and if I wasn't aware of all this, I would
probably buy the Kentucky fried

Emotional Analysis Of KFC
Commercial analyze – KFC
I have chosen to analyze an old commercial from KFC. I do not know from which year the
commercial is from but the commercial is from the USA. The type of product in the commercial is
fast food and more specific fried chicken. In the commercial there is no obvious slogan, but they say
Kentucky fried chicken which I think is the slogan in this commercial.
The target audience for the commercial is Housewives and their family. The commercial needs to
get attention from people in general because they are the people that is supposed to eat the fried
chicken, but it also need to get attention from the housewives since they are making the food in the
households.
To summarize the commercial music is played in the background through the whole commercial.
The commercial starts with showing some scenes ... Show more content on Helpwriting.net ...
These two arguments are supposed to give the audience more information so they want to buy the
food. While they talk about how the food is made and seasoned they use an emotional argument, to
get the audience feel that they want to eat the food." ... so whenever you are pressed for time..." this
line is also an emotional argument, they want the audience to feel the feeling when they do not got
so much time. And the feeling of in that kind of situations it would be nice with food from Kentucky
Fried Chicken.
I do not think that the commercial objectify anyone. Because objectifying is when you use a person
as an object instead of a person, which is not shown in the commercial. Stereotypes is something
that is used in the commercial. That the housewives got the responsibility for the household to take
care of the house and make the food is a stereotype for women. Another stereotype that you can fins
in the commercial is only white

An Investigation Of A New Jersey Fried Chicken Restaurant
He presided behind the counter of a storefront New Jersey fried chicken restaurant, making his
home with his family in an apartment above it. To some of his friends, Ahmad Khan Rahami was
known as Mad, an abridgment of his name rather than a suggestion of his manner, and they liked the
fact that he gave them free food when they were short on money.
RELATED LINKS
Suspect is shot and captured in New York–area bombings
After latest attacks, Americans plod forward in 'new normal'
Other than that, his other known obsession was souped–up Honda Civics that he liked to race. In
recent years, though, some friends noticed a marked change in his personality and religious devotion
after what they believe was a visit to Afghanistan, where he was born.
ADVERTISEMENT
And for years, he and his relatives had a fractious relationship with neighbors and the police
because of the always–open hours the restaurant kept and the rackety customers it attracted.
Now, Rahami is suspected of being responsible for the weekend bombings in both New York and
New Jersey. He was taken into custody on Monday after being discovered asleep in a doorway in
New Jersey and then wounded in a gunbattle with the police. Law enforcement officials said he
appeared on surveillance video near the bomb that exploded in the Chelsea section of Manhattan
and a device a few blocks away that did not detonate.
A 28–year–old naturalized citizen, Rahami lived in Elizabeth, New Jersey, about 15 miles from New
York, above

Fast Food Essay
FAST FOOD
This is a type of a mass–produced food that is prepared and served very quickly. The food is less
nutritional compared to other foods and dishes. This refers to food sold in a restaurant or a store
with preheated ingredients and served to the customer in a packaged form for take away.
The history of fast food
The concept of ready cooked food for sale is closely connected with urban development. Homes in
cities always lacked proper food. Additionally, procuring cooking fuel could cost as much as
purchased produce. In Ancient Rome, cities had street stands a large counter with a receptacle in the
middle from which food or drink would have been served.
Pre–industrial old world
In the cities of Roman antiquity, much of the urban population living in insulae, multi–story
apartment blocks, depended ... Show more content on Helpwriting.net ...
As the outlets of KFC are in posh area and prices are too high, so KFC targets upper and middle
classes. The target markets depends upon size and growth rate of population and company
resources.
Market positioning
For a product to occupy a clear and desirable place relative to
Competing products in the minds of target consumer.
In KFC feedback is taken from the customer's perspective in order to know what the customers
demand and the improvements are made.
Price
All the prices are done by a branding called Yum
Price is any amount of money that KFC customers have to pay while purchasing the product. More
broadly price is the sum of all the values that consumers exchange for benefits of having or using
the product or services.
Pricing strategy
Market skimming: KFC globally enters the market using market skimming. Their products are
priced high and target the middle to upper class people. Gradually they trickle down the prices
focusing on the middle to lower class people to give an equal side to both the market.

Tikka Masala Research
Indian Chicken Tikka Masala, succulently tender chicken, radiantly rich and colorful, and laden
with a melody of spices. If there's one dish guaranteed to be on every Indian restaurant menu, it is
chicken tikka masala, which is composed of grilled chunks of chicken enveloped in a creamy spiced
tomato sauce. These are the thoughts that come to mind when I think of Chicken Tikka Masala. I
had traveled to India for the first time. When the dish is eaten with naan bread, it's like an Indian
version of pizza. Chicken tikka masala is fresher, healthier, cheaper, and tastier.
The sweetness and delicacy of the food made more curious to know how the food is prepared. I
went to the cook and enquired making Indian chicken tikka masala. The cook explained to me ...
Show more content on Helpwriting.net ...
Simmer for about a minute and pour in the cream and red dye if using.
7. Add the butter and stir until it melts into the sauce.
8. Stir in the fresh coriander, season with salt and pepper and finish with a squeeze or two of lemon
I went home and tried many times cooking Indian chicken tikka masala. I thought I had understood
all steps but forgot some. I tried to look online recipes but I was not successful. I often have to add
more sweetness to the chicken tikka masala by drizzling tamer and sauce or mango chutney. All the
recipes that I've tried online also result in the same lack of sweetness that I needed to achieve. I kept
on trying severally times and every time I was improving. I had known practice makes perfect.
My Indian cooking cookery skills have definitely stretched out exponentially, since visiting India.
One of my intentions for visiting India, was to learn how to cook Indian food properly. As my past
experience cooking Indian food had been "epic failures," made even worse, by inviting friends over
to dinner, to eat some of my disastrous Indian cooking experiments. So, after so many failures, I was
on a mission to become proficient in at least one Indian dish before my departure from

Essay On Japan Labor Shortage Advantages And Disadvantages
Challenges that created by country characteristics:
1.High land prices
Japan is an island country(see in figure 1), the land area is only 378,000 square kilometers. Land is
in short supply, especially in the business district in Japan. And the price is absolutely the most
prohibitive all around the world. This is one of the major obstacles to business expansion in Japan.
Possible measures to deal with shortages include open stores dedicated to delivery, the
establishment of standard stores in lower rental areas, or the development of more profitable shops
with smaller kitchen areas.
Figure 1
2. Labor shortage and Japanese labor practices
Because of the lack of young workers from structural rather than temporal changes, including the
decline in the birth rate of Japan, labor shortages for the fast food industry becomes a serious
problem. Fast food industry mainly relies on high school graduates and college students part–time
staff. Half of the full–time employees, including the managers, are college graduates.
Therefore, management must provide them with the benefits of Japanese employment practices,
such as the seniority system and the lifetime employment system. Management must also be
concerned about the increase in salary levels and prevent them from leaving to ensure the future
potential of employees. In order to address labor shortage challenge, Kentucky Fried Chicken is
attracting working conditions by developing a new system, getting rid of "dirty, dangerous, hard

Sunset Park Research Paper
Sunset Park is a bustling city located in the western part of Brooklyn, New York. It offers
spectacular views of the harbor, Jersey City and downtown Manhattan. If you are searching for good
food and a restaurant in Sunset Park that offers a relaxing atmosphere, then you will find several
popular restaurants along the upper New York Bay. Green Fig Bakery is a cafe that serves a variety
of coffee, sandwiches and cookies. They offer fresh bagels and breads that are delivered on a daily
basis. Choose from whole wheat, semolina, multi–grain and Italian breads. Their cold cut selection
offers over 100 different sandwich variations to accommodate every customer's desires. It is located
on 36th street and open daily from 7:00 a.m. to 7:00 p.m.

Biscuits History
"Canned biscuits and rolls had been developed by Southern companies that recognized there was
money to be made selling traditional culture back to a rapidly changing region," he writes.
"Convenience foods allowed consumers to serve foods that reflected the regions past but could be
produced with low cost with new efficiency." Fast food chains began to pop up across the south
mid–century. Harland Sanders opened Kentucky Fried Chicken in 1952 and sold southern–style
biscuits on his menu. Hardees was founded in 1960 and "pioneered the market for breakfast biscuits,
served at the drive–through." Hardees started to bake their biscuits from scratch in 1970, then in
1977 the Hardees founder and a partner opened Bojangles Famous Chicken n' Biscuits. Both chains
pride themselves on ... Show more content on Helpwriting.net ...
"Low–crowned biscuits, the kind often made at home, began to fall out of favor," he writes. By the
late 70s, "high–crowned fast–food biscuits, jacked up with shortening and stuffed with what the
company called fried steak (but which looked like a battered and fried burger)," were the standard
he judged his morning commute meals by. Biscuit Maker's owner describes hers as "big and fluffy,
and we use lots of butter," she said. "I can't stand a dry biscuit." Really, no one likes dry biscuits. Of
all the insults that can be lobbed at a cook's biscuits (there's no shortage), calling them dry is the
worst.
Mt. View Citgo's biscuits are definitely big enough to be called cathead, and cook Cindy Bradley
calls them the "best in town." (Incidentally, nearly every cook interviewed called their biscuit the
best in town or "just like grandma made"). The recipe was passed down from previous cooks who
no longer work at the Cove Road gas station. She learned it when she came on board a little over a
year ago, but the store has been making them for at least 15 years, according to one of the

Kentucky Fried Chicken and Global Fast Food Industry
KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST–FOOD INDUSTRY
UNIVERSITY OF DHAKA
A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the
final term examination in Principle of Management, Summer–2013.
Submitted To:
Prof. Dr. Shahid Uddin Ahmed
Course Instructor
EM 502 (S–B) Principle of Management
Submitted By: Group B
Sahin Sultana, Roll–66
Kanis Fatima, Roll–76
Nowshin Ahmed, Roll–63
Tabassum Mohsin Chowdhury,–Roll
Mohammed Fokhrul Islam, Roll–61
Habibur Rahman, Roll–55 (Coordinator)
Batch: 24th
Department of Management Studies
Evening Masters of Business Administration
Date of ... Show more content on Helpwriting.net ...
The graphical scenario indicates the Sales in 1996. According to the graph, KFC grasped $4000
billion. Boston market embraced $1200 billion sales, Popeye's Chicken enjoyed $700 billion sales,
Chick–Fil–A sold $550 billion and Church's Chicken got the chance to sell $500 billion. SWOT
analysis
STRENGTHS
* KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in 1999. * Despite gain
by Boston Market and Chick–fill A, KFC customer base remained loyal to the KFC brand because
of its unique taste. * KFC has continued to dominate the dinner and take out segment of the
Industry. * Strong trademarks recipes. * Ranks highest among all chicken restaurant chains for its
convenience and menu variety. * Generate $1B each year
WEAKNESSES
* KFC was loosing market share as other Chicken chain increased sales at a faster rate. * KFC share
of Chicken Segment sales fell from 71 percent 1989, to less than 56 percent in 1999, a 10–years

drop of 15 percent. * KFC leadership in U.S market was so extensive that it had fewer opportunities
to expand its U.S restaurant base, which was only growing at about 1 percent per year. * Failed to
rank in top 20 in growth in 2000. * Lack of knowledge about their customers. * Question of over
franchising leads to loss of control and quality. * Lack of focus on

Applebee's Evaluation Essay examples
Eatin' Good in the Neighborhood As my girlfriend and I pull into a crowded parking lot during a
chilly Friday evening, we struggle to find a spot of our own, but manage to do so as we take the
place of another young couple as they pull out to leave. I put the car in park as we both gaze at the
numerous parties walking into the restaurant. A bright sign, hung lit overhead, shining the phrase
"Applebee's Neighborhood Bar and Grill" atop a red brick building. Awnings were placed above
every window, and resting on the ground, between each window, was a wooden park bench
surrounded by lush, green foliage on either side. The whole place looked as if it had been pulled
straight from a friendly neighborhood in the heart of the big apple. I ... Show more content on
Helpwriting.net ...
I was already pleased with the experience thus far, but it would only get better upon meeting Sheila.
"Hi guys, welcome to Applebee's, my name's Sheila. I'll be your waitress tonight. Is there anything I
can get you guys to drink?" A very cliché, and well rehearsed line, but it was pleasantly delivered,
and I did in fact feel welcome. She was quick to the table, adding to the speed of the service that we
were already receiving. I ordered my usual tall glass of water with a single lemon wedge, and my
girlfriend asked for a classic lemonade. She promised that they'd be right out, and within minutes, I
heard the clinking of ice, as two oversized glasses, dripping with condensation were placed onto our
table. Sheila laid down some straws and asked if we were ready to order. I informed her we'd be
needing a moment, as there were so many menu items, and my mouth watered for such a variety, I
needed more time to choose. She smiled and left us to decide as she politely greeted a new party that
was walking through the door. I was highly impressed with the staff here. They added to the warm
and inviting ambience commonly experienced at Applebee's restaurants, and I was loving every
minute of it. Our minds were made up, as I decided to press my luck with one of Applebee's own
signature classics, Fiesta Lime Chicken. My girlfriend chose to play it safe and went with a
mundane order of chicken strips

Essay about Kfc Corporation V. Marion-Kay Company, Inc.
KFC Corporation v. Marion–Kay Company, Inc.
620 F.Supp. 1160, Web 1985 U.S. Dist. Lexis 14766
The Kentucky Fried Chicken Corporation (KFC) is the franchisor of KFC restaurants. KFC's
registered trademarks and service marks include "Kentucky Fried Chicken," "It's Finger Lickin'
Good," and the portrait of Colonel Harlan Sanders. KFC grants licenses to its franchisees to use
these marks in connection with the preparations and sale of "Original Recipe Kentucky Fried
Chicken." Original Recipe Kentucky Fried Chicken, which is sold only by KFC franchisees, is
prepared by a special cooking process featuring the use of a secret recipe seasoning known as "KFC
Seasoning." This blend of seasoning was developed by KFC's founder, Colonel Harlan ... Show
Marion–Kay filed a counterclaim, alleging violation of antitrust law. The issue in this case is
whether or not Marion–Kay acted ethically in selling its seasoning to the KFC franchisees. The rules
of law in this case are 1) the violation of the Lanham Trademark Act (which provides for
registration of trademarks and service marks to prohibit others from misusing these marks) through
false descriptions and representation of Marion–Kay seasoning products to KFC franchisees of
"Kentucky Fried Chicken" restaurants and that Marion–Kay tortuously interfered with KFC's
contractual relations with its franchisees, and 2) Section 1 of the Sherman Act which prohibits
contracts, combinations, and conspiracies in restraint of trade. The application of law was the ruling
that in a situation involving the sale of franchise items, there can be no unlawful tying arrangement
absent some proof that there has been a sale of two separate products. In this instance, the tied
product was manufactured pursuant to a secret formula, in which the trademark actually served as a
representation of the end product marketed by the franchisor to which the public expects. The Court
was precluded from finding that the trademark was a separate product from the allegedly tied item
because the trademark itself and the quality of the end product are identified as a single item.
In conclusion, Marion–Kay did not act ethically by selling its seasoning to the KFC franchisees
because it

Good Ol’ Southern Food: The Ins and Outs of Preparing a...
Good Ol' Southern Food: The Ins and Outs of Preparing a Southern Feast
There is just something about Southern Cooking, something about the women who've mastered it,
and something about what it represents. A Southern Feast represents time spent in careful
preparation and an almost entire region of people that didn't get the memo about cholesterol.
Southern cooking brilliantly displays a community that still remains untouched by at least some of
the craziness in the world around us. Things move a little slower in the South, and one of those
things is the cooking. Preparing a Southern feast is a job. It is hard work, and it takes some time, but
that is part of the charm. This cooking is the kind that allows for sitting around canning ... Show
Because frying is virtually the same for most meats, we will focus on the art of frying chicken.
Begin with the batter. This can consist of a plethora of things. My grandmother, who spent her entire
life in the south, always took flour and then added salt and pepper. She then took the chicken
straight to the frying pan. Naturally, I think this is the correct way to do it, but there are others. For
example, many people find that dipping the chicken in raw egg helps the flour stay on better. While
I have never actually seen this done, I have heard that is how 'Hardees' batters their chicken.
(Complete instructions are listed below.)
The next and most important step is the cooking. This brings us to that lard. Now for the health
conscious, olive oil is a far better alternative, but for the true southerner, lard is the only way to go.
You just don't get pretty brown chicken any other way. In a hot skillet, add two or three big scoops
of lard. Once it melts and is hot, add the chicken. Place a pinch of flour in the skillet, if it sizzles,
then you will know the oil is ready. Try to keep a safe distance away, as you are apt to get stung a bit
by the flying grease. Of course at some point you will have to get close enough to turn it, but avoid
direct eye contact if at all possible. The chicken should begin to turn white on top. Turn the chicken
to the other side and allow to cook. For best results, something like tongs

Food Choices In American Culture: Food And Culture
Food and Culture In American culture, we typically center our food choices around american
options such as burgers, fries, chicken fried steaks, and chicken tenders. However, I decided to seek
out a food from a culture that differs than my American background. I sought out a restaurant that
served and Indian cuisine and one that I wouldn't usually try. I decided Indian for the reason that I
love spice in food and the spice that the Indian culture uses in their food should really compliment
the food. The restaurant that I found was called Taco Naan, which combines cultures and serves
food that cater to Mexican and Indian cultures.
Taco Naan is a small restaurant that is located next to Chicken Express and an Exxon gas station off
of Denton ... Show more content on Helpwriting.net ...
I decided to sample their tacos, which were small street tacos, to see how the two cultures differed
in terms of taste and cohesion with the tortilla and lime. At first look, the tacos looked very delicious
and prepared very well that complimented their smell. The chicken curry and chicken 65 tacos were
my first dishes to be eaten as they looked and smelled authentic and delicious. The chicken curry
taco was very satisfying to my taste buds as the curry brought the spice and the taste and juice of the
lime kicked it up a notch. Chicken curry is a common food that is typically eaten in South Asia and
Southeast Asia. Chicken curry would, usually, never be put with a Mexican dish as it is usually
served by itself with some potatoes and or rice. The next taco that I ate was the chicken 65 taco,
which is also a common Indian delicacy. This taco was very spicy as chicken 65 is commonly
prepared with many spices. As with the chicken curry taco, this dish was very pleasing and delicious
as the spice of the chicken 65 blended amazingly with the tortilla and lime. Chicken 65 originates
from the city of Chennai, India but its name has many different theories as to where it comes from.
People claim to say that the name, chicken 65, comes from the way that the food is prepared and
cooked. They claim that when chicken 65 is being cooked, it gains its spice by being mixed with 65
red peppers and other spices. Others claim that it comes from the number that this dish was given on
the original menu in 1965 at the Buhari Hotel restaurant. Overall, these Mexican–Indian dishes
tasted very delicious and looked very authentic. The third taco that I decided to taste and sample
was the barbacoa taco. This taco was very delicious as it is a common Mexican dish usually served
with pico de gallo and other spices. After eating all of the tacos, I can gladly say I very much
enjoyed the

Identify and Evaluate Marketing Opportunities
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
Kentucky Fried Chicken
(KFC)
DIPLOMA OF BUSINESS
Candidate 's Name : | M. Turab Hussain | Assessor 's Name : | | Student ID : | | | | | | Submission Date:
| |
Table of Content
History
KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc.,
headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is
known mainly for his fried chicken, which is usually served in a bucket.
Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky
which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate
highway through town. In ... Show more content on Helpwriting.net ...
KFC share price increased 13% for the full year, on top of 20% in 2011. Looking back, they are
extremely proud that their five year average annual shareholder return, including stock appreciation
and dividend reinvestment, is 14% versus the S&P 500 average of 2%.
The track record of consistency which they believe is a result of getting better and better at
executing the same growth strategies they identified over a decade ago. So as tempting as it might
be to unveil some new revolutionary thinking that will drive company's growth.
KFC is a fast food restaurant chain, which specializes in fried chicken. It is the world 's largest fried
chicken chain with over 17,000 outlets in 105 countries and territories as of December 2011.
Name | Kentucky Fried Chicken (KFC) | Industries served | Restaurants | Geographic areas served |
Worldwide | Headquarters | U.S. | Current CEO | Roger Eaton | Revenue | $9.5 Billion(2012) | Profit
| N/A | Employees | N/A | Parent | YUM! Brands | Main Competitors | McDonald's Corporation,
Burger King Worldwide Inc., Subway, Wendy's Company. |
KFC's Range of Products

KFC sells its products in different deals for example KFC's Signature Taste, KFC's Streetwise
Menu, Meals for Family etc. Its main products which it sells under the mentioned deals are all the
fast food snacks which include Burgers, Rolls, Roasted Chicken pieces and Fries.
Marketing Strategy
KFC

A Restaurant At Clanton 's Cafe
In the small town of Vinita, Oklahoma is located a family owned restaurant called Clanton's Café.
It's located on the historical Route 66 that runs straight through Vinita. The restaurant has been
featured on television and many magazines. Clanton's Café has been featured on the hit television
show "Diners Drive–ins and Dives". It has also been featured in Gourmet Magazine and Southern
Living Magazine. It's a popular restaurant among the locals and tourists passing through Vinita.
People might wonder why it's a popular restaurant among so many people. This restaurant has some
great qualities about it from the appearances of the restaurant inside and out, the cleanness of the
environment and staff, the choices you can pick from on the menu, and the quality of food you can
get for your money. Clanton's Café is located on east Illinois avenue on the famous Route 66 in
Vinita, Oklahoma. It's an older green brick building located right by highway 60 with a big red sign
that says "EAT" on it. You can't miss it and the parking lot beside is always packed full of cars. The
building is the original building build in 1947. When you walk in right off the back you might notice
over hundred pictures hanging all over the walls from newspaper articles to family pictures and
other memories of the restaurant. The seating is made up of about twenty booths lining the walls and
down the middle of the restaurant. The booths look worn down but are still comfortable and they are
rather large so

Comparison Of Indigo Indian Bistro In New York
Have you ever wondered why you're so drawn to certain types of delivery food? You know, the stuff
you think about all day before giving in and finally ordering? Well, when it comes to Indian food at
least, science now has the answer for why you crave those curry–infused dishes like what you find
at Indigo Indian Bistro in New York, NY.
Indigo Indian Bistro is widely considered the best Indian cuisine in New York City. But what makes
its mango lassi, tikka masala, and samosa dishes so irresistible? The answer according to The
Washington Post is contrast of flavors. In Western culture, science says that people are drawn to
dishes that incorporate ingredients with similar flavor profiles. However, Indian food is the
opposite.
indigo–indian–bistro–food–delivery

Bus/210 Week 8 Assignment Developing Good Business Sense...
Name: Date: 04/28/2011
Course: BUS/210
Assignment: Developing Good Business Sense BUS/210 Week 8 Assignment
Developing Good Business Sense There are three fast food restaurants that I chose as the businesses
for this assignment; Sonic Drive–In, McDonalds, and Kentucky Fried Chicken. All three of these
businesses are fast food restaurants. Sonic Drive–In is a curb side restaurant in which car hops bring
the customer's order to their car. McDonald and Kentucky Fried Chicken are both dine–in sit down
restaurants that also offer a drive–thru window in car service.
The three businesses have similar operations involved in their inputs. The main goal of ... Show
I found it surprising that all three restaurants actually do not own the property that they are on. All
three of them own the restaurants but rent the land that there restaurants operate on. With all three of
these restaurants, the time of years and the weather have a huge effect on their sales volume. The
lower their sales volume the higher percent of operating cost that they have. During the winter, sales
are at their low and in the summer they are at their high. Each restaurant experiences high profits
during the summer months and low profits during the winter months. Operating cost such as
inventory and labor are the biggest monthly expense from all three restaurants. Since all three of
these restaurants belong to national franchise chains they are required to pay franchise fees and
royalty fees each month. The manager at Sonic Drive–In stated that their franchise and royalty fees
are determine by their net sales each month. They are required to pay 15 percent of their net sales
for franchise fees and 10 percent of their net sale for royalties. The manager at Sonic Drive–in also
Stated that they are doing very good if they can profit 15 percent of their sales each month after
paying all the expenses, and the best way to do that is by controlling the inventory and labor
expenses. The managers of McDonalds and Kentucky Fried Chicken were unwilling to release any
of their business information to

Boston Chicken Case
Boston Chicken Inc. Case Study 10/22/08 (All amounts listed in thousands) 1. Boston Chicken
implemented a franchising strategy that differed from most other franchising companies at the time.
Boston Chicken focused its expansion through franchising the company through large regional
developers rather than selling store franchises to a large number of small franchisees. In that, an
established network of 22 regional franchises that targeted their operations in the 60 largest U.S.
metropolitan markets and in order to do so, the franchisee would have been an independent
experienced businessman with vast financial resources and would be responsible for opening 50 –
100 stored in the region. Boston Chicken focused on widespread ... Show more content on
Helpwriting.net ...
In doing so, Boston Chicken did not have to report the losses that were incurred in these operations.
By manipulating the financial statements, the company gave a false impression on its future
prospects of the company, allowing them to more freely raise capital through the issuance of
common stock, and inadvertently inflating stock prices. 4. The balance of notes receivable from area
developers as of December 25, 1994 was at $201,266. Of this amount there was no allowance for
loan loss and as a result, revenues would be overstated. The following table illustrates the effect on
reported net income of $24,611 in 1994 would be affected by an allowance for loan losses: Notes
Receivable of $201,266 With Maturities in: (in thousands) Year Amount Due$ Allowance (1)% Net
Due$ Allowance (2)% Net Due$ 1995 16,288 1996 4,456 1997 13,132 1998 12,132 1999 15,417
Thereafter 139,841 Total 201,166 25% $150,841 70% $60,350 Effect on NI (50,325) (140,816) NI
$24,611 (25,714) (116,205) With the high probability of uncollectibility on notes receivable due to
the majority of operating losses of the area developers, creating an allowance for loan losses would
more accurately reflect the financial position of Boston Chicken. Even with just a 25% allowance
for uncollectibility the company would be operating at a

Business Study Of KFC In The Fast Food Industry
Simone Govender Gr:12.2
Business Studies: Fast Food Industry
KFC is the fast food franchise of my choice, it is well known for its "Finger Licken Good" chicken
food products that attract a wide target market across South Africa and many other countries. Its
well–known brand is marketed well through television, radio, billboard advertisements and many
more, but what actually attracts the customers is the original taste and variation of chicken pieces
served at all these KFC franchises. Not only, is KFC tending to the needs of the stakeholders, but it
has also been paying close attention to corporate social responsibility in the community, through its
"Add Hope" campaign. Thus making it a worthy franchise to support, however there are many
struggles ... Show more content on Helpwriting.net ...
In 2009, the Sunday Times (of SA) Top Brands Awards addressed KFC in being the most dominant
restaurant brand, overtaking other South African and international brands. KFC was also the only
fast food franchise to place in the Top 10 list of brands throughout all the industries. KFC in 2014
won a number of awards from Marketing Excellence Awards and Loyalty & Engagement Awards in
Singapore. KFC won Gold for Excellence in Consumer Insights/market Research, and Silver for
Excellence in Direct Marketing category at the Marketing Excellence Awards. KFC also won Silver
for Best CRM Strategy, and Silver for Best Use of Consumer Insights & Analytics at the Loyalty &
Engagement Awards. These awards were given to KFC because over the years, it has constantly
been involved in the needs of consumers and has promoted the empowering of consumers, as well
as catering to the preferences, and habits of the target market, that can both boost profit and sales
and attract customers due to its

Truett Cathy Biography
He was born on March 14, 1921 in the heart of Atlanta, Georgia. He developed a philosophy to live
by in his early life for which he credited his success. His motto to live by was to work hard and
place his trust in God. His father was a financially poor insurance salesman, beaten by the Great
Depression. Because of his Father's failures, he trusted his Mother as his confidant. His mother also
provided financial support for the whole family, making her seem more and more capable of helping
Truett with his financial stability. He decided to help his family out by selling Coca–Cola, operating
a paper route, and performing odd jobs continually to contribute. (" New Georgia Encyclopedia")
He first started in the restaurant business by opening a ... Show more content on Helpwriting.net ...
These homes were created to provide a caring family environment for children whom Truett Cathy
described as "victims of circumstances."
His foundation also awards twenty to thirty students each year with scholarships to the Berry
College in Rome, and through its Leadership Scholarship Program, Chick–fil–A has contributed
millions of dollars in college aid to restaurant employees. WinShape Camps is another component
of the foundation, providing two weeks of summer camp at Berry College for boys and girls. (" New
Georgia Encyclopedia")
He wrote about his business practices and personal philosophy in several books. His published titles
include Eat Mor Chikin: Inspire More People (2002), The Generosity Factor (2002), Chick–fil–A,
Inc. (1998), and It's Easier to Succeed Than to Fail (1989). Cathy was named a Georgia Trustee in
2013, an honor conferred by the Georgia Historical Society and the Office of the Governor. (" New
Georgia

Functional Areas of Tesco's and Apple Five
Southern Fried Chicken and Apple Tesco's and Apple have various functional areas, below are some
areas with some examples in each of the businesses. Southern Fried Chicken: Sales – Southern Fried
Chicken has a specific functional area based on sales. The sales department of a business handles
how the products will be sold and helping customers find a suitable product for their needs. They
organise sales promotions such as buy two number seven deals and get the third one for free,
respond to customer enquiries about their products such as responding to customers regarding
pricing and keep records up to date like keeping receipts and the businesses bills. E.g. the Southern
Fried Chicken members of staff price products accurately in order ... Show more content on
Helpwriting.net ...
Once the orders are taken in and analysed, Southern Fried Chicken respond to the complaint as soon
as possible with a solution. Apple: Sales – Apple has a specific functional area based on sales. The
sales department of a business handles how the products will be sold and helping customers find a
suitable product for their needs. They organise sales promotions (or advertising), respond to
customer enquiries about their products, and negotiate discounts for customers; which enhances
customer satisfaction and keeping customer records up to date. E.g. Apple found that distributing
their phones to sell at other shops would broaden their market and create a lot of word of mouth
which would be essential to the growth of the business. The shops they distribute the phones to
always try to find ways to discount their customers which always creates customer satisfaction.
Marketing – Marketing is the ways a business approaches a customer in order to persuade them to
buy their products. Apple market in various ways. They use TV adverts, billboards, catalogues and
flyers which are all effective ways on how to approach customers in order to sell products to them.
This is effective as it keeps consumers interested in a business's products and it asks customers on
how the business how it could improve, this could make consumers happier with the store. Finance
– The financial functional area in Apple deals with all of the money aspects of the company. This
includes

Marketing 's Development And Success Essay
In contemporary society, due to the seller economic model is transforming to the buyer economic
model gradually in the market which has resulted from social progress as well as technological
development, marketing plays a prominent role in an enterprise's development and success.
According to American Marketing Association (AMA):
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large"
(AMA 2007, cited in Baines et al. 2011, p. 6).
In order to achieve better performance of marketing, marketing study is indispensable. As Hackley
(2009) indicated, "Marketing studies seems to have the ability to appeal in different guises to
different audiences", meanwhile, he also argued that marketing studies is in "its most popular guise"
which refers to "a resolutely one–dimensional problem–solving discipline". (Hackley, 2009, p.45).
From the author's point of view, "one–dimensional problem–solving discipline" is a simple way of
pure transactions between the seller and the buyer which is direct and straightforward. In my own
opinion, "one–dimensional problem–solving discipline" means a narrow and simple mode of trades
that just focuses on one specific purpose, regardless of any other significant factors of marketing.
For instance, some companies merely meet the customer satisfaction, or some firms just pay
attention to their own profit. All of

Descriptive Essay On Restaurant
After a day of running the cold roads, I knew there was only one place to go that served warm home
style country food anywhere near where I was at; and that is Cracker Barrel. Cracker Barrel is an
inviting restaurant that started in 1969, in Tennessee, that has grown tremendously; however, it still
serves its customers with true southern hospitality. This chain of restaurants tries to gather all things
stereotypically southern in one place hoping to give it customers a taste of it all. This exaggerated
old southern restaurant is a place where families go to relax and play checkers while they wait on
their table or go look at the general store that is located in front of every Cracker Barrel restaurant.
As I walked in on a chilly day, I expected the air to be warm and feel welcomed but that was far
from the truth. The air was cold and the staff was hastily walking around yelling back and forth at
one another trying to organize the general store. The general store has a little bit of everything for
everyone. It has old fashioned candies, toys for all ages, dress up clothes for little kids, regular
everyday clothes for grownups, and seasonal products that rotate in and out. My favorite thing that
the general store over prices is its old–fashioned candies; though the price is worth it simply because
it is candy that you cannot find anywhere else.
Making my way back to the hostess table I could already hear the waitresses talking about their
personal lives and their

Short Story On Harlan Sander
"Harlan, honey, what are you doing?"Asked Harlan Sander's wife.
He was fishing on the bank of a pond, his face was down, and wrinkles of worry were popping up
all over his face. The corners of his mouth twitched. His eyes were tired and looked as if he had not
slept in a long time.
"I am fishing, trying to catch us dinner, after all, we do have to close our shop" "Honey, its ok we
have enough money to last us a while, we will not be sleeping in the streets anytime soon!"
"That money cannot last, I am broke and miserable, I cannot hope to provide for myself, much less
my wife"
"That does not matter to me, and you know that! I will always stick will you, even at the hardest of
times."
"You should not...but Im glad that you are" ... Show more content on Helpwriting.net ...
He grab the box and it was heavy, so he lifted it up down to his stomach, so a part of its weight
rested on his legs, and walked out. There was slippery ice around the car. He walked to the car, and
leaned backwards to free his hand. Using his now free hand he tugged on the handle, however he
slipped on the ice, dropping the box to steady himself with his other hand. He landed on his arm
backwards, and there was a loud crunchy sound. Pain filled his arm and shoulder, and tears flooded
to his eyes. He bit his lip to not cry out but some sound still escaped his lips.
"Honey, what happened?" the alarmed wife cried out.
" I think I broke my arm! Can you drive me to a hospital, please!"
I glanced at the contents of the box...inside were pressure cookers.
* * *
"Well, you'll live, its not broken. Its just a really bad sprain. Your lucky, you could have shattered
your elbow joint, and probably lost the use of your arm." the doctor said.
" Thank you, doctor," I said, as he put a cast around my arm. " How am I going to cook with a

sprained arm? With a cast?"
"Thank you, doctor," said my wife as she and I walked out. "See what happens when you carry to
many of your pressure cookers, those things are bloody heavy!" she said to me.
" I wont be carrying around pressure cookers for a while" I said.
She looked at me strange, and walked away to the Ford. I followed her and got

Case Study Fried Chicken Food
In the service quality, 59% of the population said that it is extremely important. Next is 27% said
that it is very important. In this part, the top results are very close which is the 38% of the
population have answered that the affordability is extremely important and the other answer is 34%
of them considered that the affordability of the price is very important. The 40% or biggest part of
the population said that the location is very important. According to them the location must be safe
and accessible to everyone.
Summary:
To summarize the over–all result, the food quality has 83%, biggest percentage and considered as
the extremely important. This indicates that almost everyone in the population is solely after the
quality of food such as taste, flavor, tenderness, and how it is cooked. Next is ... Show more content
on Helpwriting.net ...
Based from the survey conducted, 90 out of 160 people answered that they are expecting a lot with
the flavor and taste since our main product is fried chicken pops and wings, which is served with the
customer's chosen flavor and dip. They also mentioned that they want it look and tastes
mouthwatering and the aroma is really good. Next is the Service quality. The target market is
expecting the service to be fast and efficient in responding with the needs of the customers and the
employees are well–mannered.
The Delivery expectations of the target market is the food is served in combo meal (main dish, side
dish, and drinks) instead of buying A la Carte. To validate this, 82% of the respondents answered
they prefer buying combo meal while the remaining 18% prefer A la Carte or single order.
According to those who answered combo meal, they prefer this more because it is worth buying
since you get the main dish, side dish, and drinks at a cheaper price than buying it for single order
and on its regular

Essay On Marketing Plan

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