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LOBBYING BASICS ANDMOBILIZING YOUR GRASS ROOTS     COMMUNITY FOR CHANGE                   Nat Bender                    Ap...
What ‘Change’ are we looking for?Increase biofeedback’s visibility and gettreatment to more people, while expanding ourind...
What does this mean?Increase biofeedback’s visibility and gettreatment to more people, while expandingour individual pract...
How do weget there?Let’s reviewrelatedcampaigns
‘Real’ Peoples’ Campaigns• Arab Spring• Wisconsin labor/community• Occupy Wall Street / 99%
“’REAL’ PEOPLE’S” CAMPAIGNSARE NOT ASTROTURF CAMPAIGNS
Remember these two?
Who created Harry and Louise?The Coalition for Health InsuranceChoices (CHIC) was a front group for theHealth Insurance As...
Who funded Harry and LouiseCHIC received major funding from theNational Federation of IndependentBusinesses (NFIB) and the...
WHO IS THE NEWHARRY ANDLOUISE?
Who Funds the Tea Party?Three heavy hitters rule. You’ve heard of one ofthem, Rupert Murdoch. The other two, thebrothers D...
Who Funds ALECMore than 98% of ALECs revenues come fromsources other than legislative dues, such ascorporations, corporate...
Lobbying byindustry1998-20111. Pharma $2.3     billion2. Insurance $1.6     billion9. Hospitals $1billion
Hospital advertising spending• In the first six months of 2011, advertising by American  hospitals, clinics and medical ce...
Pharma Advertising spending• According to new figures from Nielsen, spending on television  advertising fell 23 percent to...
Tracking legislation• Protective against potentially harmful  legislation• Advancing a legislative agenda• Know the compet...
www.nj.govAllows multiple methods ofsearching
www.govnet.comAlerts, bill tracking (paid service)
Finding Your Grass Roots• What is your community?• This weekend, you have discussed:  – Vets  – Schoolchildren  – Pregnant...
Can you mobilize your grass roots?• Getting past patient confidentiality concerns  and legalities• Voluntary activism
Advocacy plan (with agreed upongoals)     1   • Specific Legislation     2   • Mobilizing goals     3   • Timeline
Tactics to influence legislators•   Big contributions Legislative visits•   Letters to legislators•   Online activism•   R...
Legislative (and media) outreach• Develop themes  – Safe, innovate, effective treatment  – Natural alternatives to overuse...
Identify internal resources•       Who is going to do the work?    –        Paid    –        volunteer• Budget
Putting it all together (tech)
Putting it all together• Organizational partners/allies• Reinforcing a sense of urgency• Measuring outcomes and planning f...
Other benefits of a campaign• Developing committed advocates• Public discussion of benefits of biofeedback
QUESTIONS?
Grassroots basics
Grassroots basics
Grassroots basics
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Grassroots basics

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Grassroots basics

  1. 1. LOBBYING BASICS ANDMOBILIZING YOUR GRASS ROOTS COMMUNITY FOR CHANGE Nat Bender April 22, 2012
  2. 2. What ‘Change’ are we looking for?Increase biofeedback’s visibility and gettreatment to more people, while expanding ourindividual practices and the field.
  3. 3. What does this mean?Increase biofeedback’s visibility and gettreatment to more people, while expandingour individual practices and the field.• Favorable legislation• Insurance coverage• Acceptance of validity/efficacy
  4. 4. How do weget there?Let’s reviewrelatedcampaigns
  5. 5. ‘Real’ Peoples’ Campaigns• Arab Spring• Wisconsin labor/community• Occupy Wall Street / 99%
  6. 6. “’REAL’ PEOPLE’S” CAMPAIGNSARE NOT ASTROTURF CAMPAIGNS
  7. 7. Remember these two?
  8. 8. Who created Harry and Louise?The Coalition for Health InsuranceChoices (CHIC) was a front group for theHealth Insurance Association ofAmerica. It led the insurance industryscampaign to defeat the Clinton healthplan in 1993.
  9. 9. Who funded Harry and LouiseCHIC received major funding from theNational Federation of IndependentBusinesses (NFIB) and the HealthInsurance Association of America (HIAA), atrade group of insurance companies.According to Consumer Reports, "the HIAAdoesnt just support the coalition; itcreated it from scratch.”-http://www.sourcewatch.org/
  10. 10. WHO IS THE NEWHARRY ANDLOUISE?
  11. 11. Who Funds the Tea Party?Three heavy hitters rule. You’ve heard of one ofthem, Rupert Murdoch. The other two, thebrothers David and Charles Koch, are evenricher, with a combined wealth exceeded onlyby that of Bill Gates and Warren Buffett amongAmericans.The Billionaires Bankrolling the Tea Party, ByFrank Rich. New York Times, August 28, 2010
  12. 12. Who Funds ALECMore than 98% of ALECs revenues come fromsources other than legislative dues, such ascorporations, corporate trade groups, andcorporate foundations. Each corporatemember pays an annual fee. […] ALEC alsoreceives direct grants from corporations. It hasalso received grants from some of the biggestfoundations funded by corporate CEOs in thecountry, such as the Koch family.http://alecexposed.org/
  13. 13. Lobbying byindustry1998-20111. Pharma $2.3 billion2. Insurance $1.6 billion9. Hospitals $1billion
  14. 14. Hospital advertising spending• In the first six months of 2011, advertising by American hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, from $595.5 million in the same period in 2010, according to the Kantar Media unit of WPP.• Patient testimonials have become so popular in the last decade that some hospitals get their hearts — and their heart clinics — set on the approach.• A Healing Touch From Hospitals, New York Times, September 12, 2011
  15. 15. Pharma Advertising spending• According to new figures from Nielsen, spending on television advertising fell 23 percent to $2.4 billion from the beginning of 2007 to the end of last year. Spending in 2011 dropped 2 percent from 2010, and last year was the fourth consecutive year that such spending fell. Drug companies in the United States spent more than $3.1 billion on advertising pharmaceuticals on television in 2007, Nielsen said.• The decline is in sharp contrast to the decade-long drug-industry advertising spree that began in 1997, when the Food and Drug Administration loosened its regulations and allowed direct-to- consumer advertising of prescription drugs on TV.Drug Makers Dial Down TV Advertising, New York Times, February 2, 2012
  16. 16. Tracking legislation• Protective against potentially harmful legislation• Advancing a legislative agenda• Know the competition
  17. 17. www.nj.govAllows multiple methods ofsearching
  18. 18. www.govnet.comAlerts, bill tracking (paid service)
  19. 19. Finding Your Grass Roots• What is your community?• This weekend, you have discussed: – Vets – Schoolchildren – Pregnant women – Autistics sufferers (families)
  20. 20. Can you mobilize your grass roots?• Getting past patient confidentiality concerns and legalities• Voluntary activism
  21. 21. Advocacy plan (with agreed upongoals) 1 • Specific Legislation 2 • Mobilizing goals 3 • Timeline
  22. 22. Tactics to influence legislators• Big contributions Legislative visits• Letters to legislators• Online activism• Rally/demonstration• Petitions• Testify at hearings• Media placements
  23. 23. Legislative (and media) outreach• Develop themes – Safe, innovate, effective treatment – Natural alternatives to overuse of medicines/drugs• Highlight success stories from personal testimonials.• Provide generic examples (not as good)• Hold Press conferences/media events. (show and tell with friendly/champion legislators)
  24. 24. Identify internal resources• Who is going to do the work? – Paid – volunteer• Budget
  25. 25. Putting it all together (tech)
  26. 26. Putting it all together• Organizational partners/allies• Reinforcing a sense of urgency• Measuring outcomes and planning for next steps
  27. 27. Other benefits of a campaign• Developing committed advocates• Public discussion of benefits of biofeedback
  28. 28. QUESTIONS?

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