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NON GOVERNMENTAL ORGANIZATIONS  AND  PUBLIC RELATIONS Presented By  Abdelkrim Hacine Erab Fuqaha Andy Mahady Joni Weddburn...
THIRD SECTOR Breathes PR Eats PR Sleeps PR
WHAT IS NGO/NPO? <ul><li>Have different names  </li></ul><ul><li>- The Development Sector </li></ul><ul><li>- The Third Se...
STRUCTURE Third sector – Breathes PR, Eats PR, Sleeps PR   Abdelkrim Hacine
WORLDWIDE NGO MARKET  VALUE Third sector – Breathes PR, Eats PR, Sleeps PR   Abdelkrim Hacine MARKET VALUE
UK NGO LANDSCAPE Third sector – Breathes PR, Eats PR, Sleeps PR   Abdelkrim Hacine 5,000 180,000 20,000
UK NGO MARKET UK MARKET Third sector – Breathes PR, Eats PR, Sleeps PR   Abdelkrim Hacine
INTERNATIONAL & NATIONAL NGOS <ul><li>National and Local NGOs   </li></ul><ul><li>Russia:  277,000 </li></ul><ul><li>China...
KEY PR AGENCIES WORKING FOR NOT-FOR-PROFIT SECTOR OTHER AGENCIES :   PR MISCHIEF,BORKOWSKI,BRAND REPUBLIC,BELL POTTINGER T...
AVAILABLE JOBS Third sector – Breathes PR, Eats PR, Sleeps PR   Erab  Fuqaha
What do PR practitioners offer to the sector? Third sector – Breathes PR, Eats PR, Sleeps PR   Erab Fuqaha
RANGE OF SALARIES Third sector – Breathes PR, Eats PR, Sleeps PR   Erab  Fuqaha Source: www.thirdsector.co.uk
SALARY DIFFRENCES Third sector – Breathes PR, Eats PR, Sleeps PR   Erab  Fuqaha The British Lung Foundation  Hackney Commu...
KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR   Joni Wedd <ul><li>Ability to work autonomously ...
KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR   Joni Wedd <ul><li>Research Capabilities </li></...
KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR   Joni Wedd <ul><li>Empathy and Understanding </l...
Working for NGOs The good and the bad   (or why size matters) Third sector – Breathes PR, Eats PR, Sleeps PR   Andy Mahady
“ Medium sized charities are the best ones to work for.” Birdsong Charity Consulting Sector-wide report July 2008 Third se...
CHARITIES Small - under 50 staff Medium  - 51 – 200 staff Large - over 201 staff   Birdsong Charity Consulting Sector-wide...
The workload of my job is reasonable Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, ...
Third sector – Breathes PR, Eats PR, Sleeps PR   Andy Mahady
<ul><li>“ I think this sector is also more relaxed to work in, in terms of clothes and the lack of office politics or very...
<ul><li>Relaxed working atmosphere  </li></ul><ul><li>People tend to 'muck in' </li></ul><ul><li>A chance to work on proje...
“ I am proud to work for this charity” Source: Birdsong Charity Consulting   Sector-wide report   July 2008 Third sector –...
  &quot;I remember spending two hours with a charity chief executive discussing a press release about the appointment of t...
Third sector – Breathes PR, Eats PR, Sleeps PR   Andy Mahady
“  Much of the credibility and influence of campaigning NGOs derive from their perceived altruism.” Source:  PR, A Persuas...
DOUBT KILLS, CALL 999 IMMEDIATELY Third sector – Breathes PR, Eats PR, Sleeps PR   Gunjan Wathodkar
PUBLIC RELATION COMES TO THE RESCUE. Third sector – Breathes PR, Eats PR, Sleeps PR   Gunjan Wathodkar
SEEDS OF THOUGHT… Third sector – Breathes PR, Eats PR, Sleeps PR   Gunjan Wathodkar
STRATEGIES OF DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR   Gunjan Wathodkar <ul><li>PR ACTIVITY </li></ul>...
EVALUATION OF DOUBT KILLS CAMPAIGN Award Winning Campaign <ul><li>CIPR Excellence Awards 2007 Winners  </li></ul><ul><li>P...
MEDIA COVERAGE on DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR   Gunjan Wathodkar
“  For any corporate organization PR is just one aspect of what they do. NGOs are mainly PR in themselves.” – Simon Goldsw...
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Public Relations and NGO sector in UK

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Third Sector - Eat PR,Sleep PR, Breath PR

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Public Relations and NGO sector in UK

  1. 1. NON GOVERNMENTAL ORGANIZATIONS AND PUBLIC RELATIONS Presented By Abdelkrim Hacine Erab Fuqaha Andy Mahady Joni Weddburn Gunjan Wathodkar 3 rd December, 2008 | MA Public Relations|University of Westminster| London| UK
  2. 2. THIRD SECTOR Breathes PR Eats PR Sleeps PR
  3. 3. WHAT IS NGO/NPO? <ul><li>Have different names </li></ul><ul><li>- The Development Sector </li></ul><ul><li>- The Third Sector </li></ul><ul><li>- The Fifth Estate </li></ul><ul><li>Are legally constituted organizations </li></ul><ul><li>Have efficient outreach than some governmental organizations </li></ul><ul><li>- Social Development </li></ul><ul><li>- Religion </li></ul><ul><li>- Environment </li></ul><ul><li>- Health </li></ul><ul><li>- Education </li></ul><ul><li>- Culture </li></ul>Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine
  4. 4. STRUCTURE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine
  5. 5. WORLDWIDE NGO MARKET VALUE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine MARKET VALUE
  6. 6. UK NGO LANDSCAPE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine 5,000 180,000 20,000
  7. 7. UK NGO MARKET UK MARKET Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine
  8. 8. INTERNATIONAL & NATIONAL NGOS <ul><li>National and Local NGOs </li></ul><ul><li>Russia: 277,000 </li></ul><ul><li>China : 134,268 </li></ul><ul><li>India: 1 million </li></ul>Worldwide NGOs: 44, 000 Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine
  9. 9. KEY PR AGENCIES WORKING FOR NOT-FOR-PROFIT SECTOR OTHER AGENCIES : PR MISCHIEF,BORKOWSKI,BRAND REPUBLIC,BELL POTTINGER Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine PR AGENCY NGO ACTIVITIES Punch Communications British Heart Foundation Promote the Healthy Living catalogue Weber Shandwick Oxfam Reinvigorate its engagement with the British Public Frank PR Cancer Research UK Organize fundraising campaign Munro and Foster British Association for Sexual Health & HIV Organize HIV awareness campaigns
  10. 10. AVAILABLE JOBS Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha
  11. 11. What do PR practitioners offer to the sector? Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha
  12. 12. RANGE OF SALARIES Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha Source: www.thirdsector.co.uk
  13. 13. SALARY DIFFRENCES Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha The British Lung Foundation Hackney Community Transport Group Director of Communications Director of Communications £70,000 £50,000 <ul><li>Report to Chief Executive </li></ul><ul><li>Member of Senior Management </li></ul><ul><li>Shape overall direction of the organization </li></ul><ul><li>Develop and implement communications strategy </li></ul><ul><li>Develop core values of quality, equality and user involvement </li></ul><ul><li>Managing relationships with the media </li></ul><ul><li>Engagement with key stakeholders </li></ul><ul><li>Outstanding written and verbal presentation skills </li></ul>
  14. 14. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd <ul><li>Ability to work autonomously </li></ul><ul><li>Budget Management </li></ul><ul><li>Genuine passion for </li></ul><ul><li>the cause </li></ul>
  15. 15. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd <ul><li>Research Capabilities </li></ul><ul><li>Fundraising Skills </li></ul><ul><li>Persuasive Pitching Abilities </li></ul>
  16. 16. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd <ul><li>Empathy and Understanding </li></ul><ul><li>Robust Networking </li></ul><ul><li>Relationship Building Skills </li></ul>
  17. 17. Working for NGOs The good and the bad (or why size matters) Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  18. 18. “ Medium sized charities are the best ones to work for.” Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  19. 19. CHARITIES Small - under 50 staff Medium - 51 – 200 staff Large - over 201 staff Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  20. 20. The workload of my job is reasonable Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  21. 21. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  22. 22. <ul><li>“ I think this sector is also more relaxed to work in, in terms of clothes and the lack of office politics or very little anyway. I think people tend to 'muck in' more as well.” </li></ul><ul><li>Shafia Begum </li></ul><ul><li>Communications Development Worker </li></ul><ul><li>Hopscotch Asian Women’s Centre </li></ul>Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  23. 23. <ul><li>Relaxed working atmosphere </li></ul><ul><li>People tend to 'muck in' </li></ul><ul><li>A chance to work on projects you are passionate about </li></ul><ul><li>Flexible working hours </li></ul><ul><li>Thought charity made best use of its resources </li></ul><ul><li>Happy with training and development </li></ul><ul><li>Shafia Begum </li></ul><ul><li>Communications Development Worker </li></ul><ul><li>Hopscotch Asian Women’s Centre </li></ul>Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady OTHER POSITIVE ASPECTS
  24. 24. “ I am proud to work for this charity” Source: Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  25. 25.   &quot;I remember spending two hours with a charity chief executive discussing a press release about the appointment of two new directors, which I knew would only end up being a few lines (in a magazine).&quot;   Joe Saxton, “ Driver of ideas” nfpSynergy Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  26. 26. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady
  27. 27. “ Much of the credibility and influence of campaigning NGOs derive from their perceived altruism.” Source: PR, A Persuasive Industry; Trevor Morris and Simon Goldsworthy (2008),pg.125 Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  28. 28. DOUBT KILLS, CALL 999 IMMEDIATELY Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  29. 29. PUBLIC RELATION COMES TO THE RESCUE. Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  30. 30. SEEDS OF THOUGHT… Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  31. 31. STRATEGIES OF DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar <ul><li>PR ACTIVITY </li></ul><ul><li>Chest Pain Awareness Day </li></ul><ul><li>Advertorials </li></ul><ul><li>Testimonials </li></ul>CELEBRITY ENDORSEMENT <ul><li>NEW MEDIA </li></ul><ul><li>Website </li></ul><ul><li>Podcasts </li></ul>
  32. 32. EVALUATION OF DOUBT KILLS CAMPAIGN Award Winning Campaign <ul><li>CIPR Excellence Awards 2007 Winners </li></ul><ul><li>PR Week Award 2007 </li></ul>£3,314, 945 Media Coverage Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  33. 33. MEDIA COVERAGE on DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar
  34. 34. “ For any corporate organization PR is just one aspect of what they do. NGOs are mainly PR in themselves.” – Simon Goldsworthy Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

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