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Technology Adoption

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The document discusses a research study examining the factors that influence consumers' adoption of mobile TV using the technology acceptance model (TAM) which evaluates perceived usefulness and ease of use. The researchers also considered the role of psychological flow and the impact of media content concentration versus engagement. They found that content and a state of flow where users are fully immersed in an activity are important for mobile TV adoption in addition to usefulness and ease of use.

Technology
1 of 7
Consumer adoption of mobile TV: Examining psychological flow and media content Research by Jung, Perez-Mira, & Wiley-Patton Presentation by Jen Huss
TAM = PU + PEOU (what?!?) ,[object Object],[object Object]
Content vs. Concentration
Flow ,[object Object]
Were they right?
Questions ,[object Object],[object Object]
Source ,[object Object]

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Technology Adoption