The document outlines the speaker's expertise in B2B ecommerce, detailing their career journey from working at Rosetta to becoming the primary voice for Oracle Commerce in B2B. It highlights their role in thought leadership, messaging development, and strategy implementation, resulting in significant revenue growth. The speaker also expresses a passion for public speaking and assists early-stage companies with their communication strategies.

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4. I especially enjoy
speaking in front
of large groups.
I don’t enjoy
writing, and
honestly I am not
very good at it.
ECOMMERCEandB2B.COM | @justin_king
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5. Here I am speaking at
the B2B eCommerce
Summit
Yes, I talk with my hands
ECOMMERCEandB2B.COM | @justin_king
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6. Complexity is your
enemy. Any fool can
make something
complicated.
It is hard to
make something
simple.
ECOMMERCEandB2B.COM | @justin_king
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7. And that is what I try to do.
Make the complex simple by
telling memorable stories
that are relevant to the topics at
hand.
ECOMMERCEandB2B.COM | @justin_king
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9. while my craft is communication
my expertise is in
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10. I was working for Rosetta, a large eCommerce and Interactive agency that I was a part of
building. I helped start our B2B Industry vertical and believed that eCommerce was
eventually going mainstream in B2B.
I had built ERP systems and loved Manufacturers and Distributors. I had also been
working in eCommerce my entire career – I even co-owned my own eCommerce agency.
So, I started to build my point of view on B2B and eCommerce hoping that I would be on
the forefront of thought leadership when it went mainstream.
A couple of years later, hybris was entering North America with Endeca. I had spoken at a
dinner with Endeca on the subject of B2B eCommerce. Hybris was promoted as a
platform built for B2B eCommerce. They offered me the opportunity to help build a
startup within a startup. Amazing opportunity.
ECOMMERCEandB2B.COM | @justin_king
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11. And then…
bought
ECOMMERCEandB2B.COM | @justin_king
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13. As the primary voice for Oracle Commerce specifically in
B2B I work across Sales and Product Management to
communicate thought leadership and our value
proposition across the industry and customers.
• Regular and sought after speaker for all internal and
external events on the topics of eCommerce and B2B
eCommerce
• Lead the ideation, development and communication
of the first ever B2B E-Commerce messaging within
Oracle Commerce and ATG.
• B2B eCommerce strategist helping customers create
vision and roadmap for their site implementations
and digital strategy, directly resulting in over $50M in
revenue.
• Developed the primary go-to-market messaging for
hybris (as Endeca) in North America and was the main
presenter in front of all major customers.
• Trained hundreds of reps and solutions consultants on
how to present the Oracle Commerce offering.
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14. SO, THAT’S MY
DAY JOB
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15. Having been a part of many startups (and even a
few successful ones) I work with a lot of early stage
companies, helping them craft their messaging,
pitches and presentations.
One of my favorites
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16. I also use my blog to work out
my thoughts and ideas.
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19. thank you!
No, I am not looking for a job, but I love
talking to people, so reach out anytime!
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