Wakup, Inc. Presentation for Angel Investors

1. Wakup, Inc.
www.wakupinc.com
Shaw Yao Jeff Rapson Mark Esterly
Research & Business Marketing
Development Development

2. Wakup – The Product
Patent-pending Wakup Energy Gel gives you a
quick energy boost that lasts for up to an hour
New container (Q1 2013) Hydrogel time-release effect

3. Wakup – Qualified Teams
Operating Team
Shaw Yao – MBA, PhD, Chief Scientist
Jeff Rapson – MBA, Business Development
Mark Esterly – BSEE, BFA, Marketing
Advisory Team
Rudolf Seitz – PhD, Professor of Chemistry, UNH
University of New Hampshire –- Office for Research Projects
and Commercialization (ORPC)
Thomas Malkoski – President & CEO, Penford Corp.
Mark Hecox – PhD, Professor of Sports Management,
School of Business, Southern NH University

4. Wakup – First Product
– Wakup Energy Gel
– Unique product
– Attractive economics
– Big market potential &
compelling consumer need
– Proprietary, safe, effective technology
– Competitive positioning
– Qualified management & advisory team

5. Wakup – Two Target Audiences
– #1: Fatigued drivers
– 128,000,000 commuters
– 23% are long-distance drivers
– 1/3 admitted to driving drowsy
in the past 30 days (AAA)
– #2: College students
– Frequent users of
energy products
– Market size is $500M+
for these two segments

6. Wakup – Competition
Attributes
Competitive
Category Working Health & Comfort Cost Per
Effective
Speed Safety Level Use
Wakup
Energy Gel     
Coffee / Tea / Soda   
Energy
Drinks & Shots  
Balms & Oral
Medications  
Anti-fatigue
Alarms   

7. Wakup – Very Cost-effective
– A tube of Wakup Energy Gel costs $5
and is good for roughly 20 uses
– 20 sodas, coffees, energy drinks or shots cost at
least $30 (and could be as much as $60)
=

8. Wakup – Timeline
2010–12 2012 Q3–4 2013 Q1–2 2013 Q3–4 2014 2015
Initial Prototype New Focus on Testing of Test of
product with lip balm packaging marketing Product #2 Product #3
R&D packaging
Testing of Expand Focus on Focus on
Concept Product #1 sales marketing foreign
validation channels marketing
testing Outsourced Launch of
manufac- Add staff Product #2 Launch of
turing Product #3
Additional Add staff
Lab testing packaging as required Start search
of product options
Focus on for M&A
Purchase Phase 2 trade shows opportunities
insurance funding
$1.2M
Focus on
marketing
Phase 1
funding
$150K

9. Wakup – Current Status (First Product)
– Concept & product testing – Online sales since Q4 2012
by 500+ users; consumers (modest online revenue)
are interested and the – Funding plan for commercial
product is effective distribution now ready (first
– Core team is in place round required for inventory
investment, insurance, etc.)
– Company & website
launched Q4 2012 – Acquiring feedback from
current customers and
– New formulations and focus groups
packaging are being
market-tested and – Investigating direct response
outsourced, point of sale marketing options
displays are being tested – Meeting with angel investors
in retail stores
– Investigating sub-licensing
opportunities

10. Wakup – Sales & Distribution Plan
– Sell products online and through local
convenience and gas station stores – being done
now (www.wakupinc.com/store)
– Develop distribution channels & licensing partners
– After Phase One Funding, we will focus on:
– Commuters – impulse purchases in local stores
– College students – campus stores and local
– Targeted B2B sales, Direct Response Mktg.

11. Wakup – Distribution Channels
90% of Opportunity 10% of Opportunity
1. Wholesalers and jobbers 6. Consumer direct response
serving regional marketing (e.g. infomercials)
convenience stores
7. Private-labeling
2. Truck stops & Gas
8. Nutritionals & supplements
Stations
9. Fitness centers/Yoga Studios
3. Pharmacies
10. Warehouse clubs
4. Grocery stores
11. Health food stores
5. Mass merchandisers
(WalMart, Target, etc.) 12. Online and offline affiliates

12. Wakup – Use of Funds (First 6 Months)
– Purchase of ingredients to create – Analyze consumer buying trends
enough product for 25K units, (purchase motivation, customer
plus testing of flexible tubes and retention, and demographics) –
alternative formulations – $65K internal
– Purchase of product liability – Attend convenience store trade
insurance – $7.5K shows and funding event run by
marketgate.com – $45K
– Test Wakup Energy Gel at
independent laboratory – $6K – Pay legal fees to both UNH and
CLRM law firm for utility patents –
– Obtain insurance for executives
$7.5K
and board members – $2K
– Refine packaging & POP displays
for commuters and students – ($25K per month run-rate)
$17K

13. Wakup – Financial Projections
For an executive summary and full financials, visit:
wakupinc.com/corporate (password required)

14. Wakup – Future Product Plans
– Product #2 will be for – Product #3 will be an
sleep & relaxation appetite suppressant
– Market research: – Market research:
Q2–Q3 2014 Q3–Q4 2015
– Launch: – Launch:
Q1–Q2 2015 Q1–Q2 2016

15. Wakup – Packaging
Preliminary lip balm tube Flexible soft tube
packaging (Q4 2012) packaging available (Q1
2013)

16. Wakup, Inc.
55 Bay Street, Unit A
Manchester NH 03104
Jeff Rapson
603 669-1119
jrapson@wakupinc.com
www.wakupinc.com/corporate