eCommerce SEO Presentation at ECF Live 2019

Live Site Reviews for SEO
Jeff Oxford
Jeff@180marketing.com
20 Actionable Ways to Improve your Website

• Internal Linking
• Website Structure
• Links per Page
• Link Dilution
• Nofollow Links
• Broken Links
• Navigational Breadcrumbs
• PDF Links
• URL Issues
• Duplicate URLs
• URL Length
• Dynamic URLs
• Useless Parameters
• # Symbol
• Files & Folders
• Keyword Focus
• Hierarchy
• Dashes & Underscores
• HTTPS Pages
• 404 Pages
• Soft 404 errors
• Proper HTTP Headers
• Crawling
• Robots.txt
• XML Sitemap
• Javascript
• AJAX
• Crawl budget
• Pagination
• CSS/JS files
• iFrames
• Flash
• Indexing
• Noindex tags
• Canonicalization
• Internal Search Results
• Proper Redirection
• Code
• Title Tags
• Meta Descriptions
• Header Tags
• Rich Snippets
• Open Graph Tags
• Mobile friendly
• W3C HTML Validation
• Link Profile
• Domain Rating
• Link Quality
• Exact-match anchor text links
• Link Diversity
• Link Reclamation
• International SEO
• Hreflang tags
• X-Default attribute
• TLDs & ccTLDs
• Domains vs. Subdomains vs.
Folders
• Languages vs. Location
• Duplicate Content
• Language on <html> and
Meta tags
• Other
• Redirects
• Website Speed
• PDF Plain Text Conversion
• Video
• Physical Address and Phone #
• Website Content
• TF-IDF Analysis
• Featured Snippets
• Content Length
• Subheadings
• Keyword Targeting
• PDF / Doc Files
• Duplicate Content
• www & no www
• Index File
• Letter Casing
Inconsistency
• Trailing Slash
• IP URL
• Domain Names
• Display Options
• Session Variables
• Parameter Order
• Tracking IDs
• Infinite Loop
• Images
• Image Sitemaps
• Alt Text
• File Names

1) Include long-tail keyword variations in title tags
Best Robot Toys for Kids
Root Keyword
Long-Tail Variations
Keyword Searches/mo
robot toys 5,400
robot toy 2,400
robot toys for kids 790
best robot toys 410

2) Use USPs and CTAs in meta descriptions
Low prices on Robot Toys for kids. 16,000+
satisfied customers. Free shipping + 100%
price match guarantee. Click now to browse
our huge selection.
1. Target Keyword
Pro Tip: Use elements from high performing AdWords ads
2. Unique Selling Points
3. Call to Action

3) Add keywords to image alt text

4) Add 150+ words to category pages
vs

5) Include some content “above the fold”
vs

5) Include some content “above the fold”
Use “Read More” / “Read Less” links

6) Write unique content for most popular products

7) Use related keywords in the content

7) Use related keywords in the content
Pro Tip: Use LSIgraph.com to find even more relevant keywords

8) Publish fewer blog posts
vs

9) Combine low performing articles into 1 awesome post

Discovery
Research
Consideration
Purchase
Best paper for wedding invitations
80 lb vs 110 lb cardstock
Neenah linen cardstock reviews
How much does cardstock cost
8.5 x 11 red cardstock 100 lb
Paper and more coupon code
Printer paper free shipping
How to use vellum paper
What is pearl shimmer cardstock
How thick is cardstock
A2 envelopes
Buy cardstock
vellum paper for sale
10.5 x 11 cardstock online
(Content Pages)
(Content Pages)
(Category pages)
(Products)
10) Create content that converts

11) Add rich snippets to product pages
Resource: Schema.org

12) Make sure the website is responsive
https://search.google.com/test/mobile-friendly

13) Increase page speed
https://developers.google.com/speed/pagespeed/insights/

14) Crawl your website and fix any broken links
https://www.screamingfrog.co.uk/

16) Reduce the number of links in the main nav

17) Add links to related products

18) Link to popular products from the homepage

19) Add internal links from most linked to content

20) Target less competitive keywords
vs

Who’s first?
Jeff@180marketing.com

eCommerce SEO Presentation at ECF Live 2019

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