Running Head RISK COMPARISON .docx

Running Head: RISK COMPARISON
1
RISK COMPARISON
8
Assignment 1: Risk Comparison
Attajit Boonsawad
MKT 515 Global Marketing Management
Phillip Stephen Scherrer, Ph.D.
July 27, 2019
Higher Ranking Country
Singapore is the high ranking nation selected for this project.
Singapore is a country in South-east Asia with its capital in
Singapore (city-state). According to the World Bank report,
Singapore has a total population of about 5.61 million people
(World Bank, 2019). Some of its official languages include
Malay, English, and Malay-Chinese. It is a multicultural state
comprising various ethnic groups such as Chinese, Indian, and
Malay among others. The dominant religion in this nation
entails Buddhism, although other regions like Christianity,
Islam, and Hinduism are also present. Moreover, Singapore uses
a unitary system of government where Halimah Yacob is the
current president. Its current GDP as of 2019 is $589.19 billion
ranking it 36th globally. It uses the Singapore Dollar as its
currency.
Besides, Singapore ranks highly in several international
rankings and has been identified as among the nations with the
best technology, economy, and environment to do business.
According to the World Bank, Singapore is ranked 2nd as a

country with the ease of doing business (World Bank, 2019).
The ease of doing business is one of the strengths of Singapore
because expanding to this nation would be easy since
difficulties will not face the establishment of operations. The
World Bank also ranks Singapore 3rd as a nation with ease of
starting a business which also presents the strength of this
country when considering expansion. It means that a foreign
firm cannot face significant challenges in starting its operations
in Singapore. In the rankings regarding the ease of getting
electricity, Singapore is ranked 16th which is reasonable but
can be viewed as one of the weaknesses of this nation. This is
so because other countries like Hong Kong and the Korea
Republic are ranked as 1st and 2nd respectively in the ease of
getting electricity. As such, a foreign company might encounter
small electricity challenges when it expands to Singapore.
Moreover, Singapore is ranked 7th as a nation that protects the
minority investors indicating that the company will be assured
of security when it invests in this nation. The security will
facilitate efficient operations, therefore enabling the entity to
achieve its objectives. Singapore is also ranked 32nd as a
country with the ease of getting credit which means that this
would be beneficial to the firm because it will get a loan with
much ease (World Bank, 2019). For this reason, the
organization will ensure that it borrows adequate funds to
enhance its operations in Singapore to achieve its goals.
However, the ease of getting credit can also be problematic to
the company because this might influence the enterprise to rely
so much on external borrowing. In the long-run, this may hurt
the firm's finances due to dynamics in economics. Regarding the
ease of registering property, Singapore is ranked 21st;
therefore, the firm will not face challenges in legalizing its
assets and property to ensure efficient operations.
Nevertheless, according to CIA World Factbook, Singapore is a
country with a highly developed and free-market economy with

higher GDP, and corruption-free business environment. All
these economic elements will be beneficial to the company
because they will ease operations. For instance, a corruption-
free business environment will ensure that the firm maximizes
its profitability. Also, according to Transparency International,
Singapore is ranked 3rd (85%) as a nation with lower corruption
levels which will be beneficial to the operations of the company
(Transparency International, 2019). Besides, Singapore is an
active member in various trade agreements including the U.S-
Singapore Free Trade Agreement (FTA) and ASEAN-India Free
Trade Area (AIFTA). The existence of these trade agreements
will be beneficial to the venture because they will ease
operations by avoiding strict operational regulations.
Lower-Ranking Country
The lower-ranking nation selected for this project is Venezuela.
Venezuela is a nation in South America that borders Colombia
and Guyana on the west and east respectively. Its capital is
Caracas. Besides, according to World Bank statistics in 2017,
Venezuela had a total population of about 31.98 million people
(World Bank, 2019). Spanish is the official language in
Venezuela, and it is a multicultural state comprising various
ethnic groups such as Mestizo, Europeans, and blacks among
others. The dominant religion in this nation entails the
Catholics (81%) although other regions including Protestants
and Irreligious are also present. Moreover, Venezuela is a
Federal presidential constitutional state where Nicolas Maduro
is the incumbent president. Its current GDP as of 2019 is $76.46
billion rankings it 93rd globally. It uses Venezuela uses Petro
Bolivar Soberano as its currency.
Besides, Venezuela ranks poorly in several international
rankings and has been identified as among the nations with the
best the worst economy, technology, and environment to do
business. According to the World Bank report, Venezuela is
ranked 188th out of 190 as a country with the ease of doing
business (World Bank, 2019). The ease of doing business is an

essential factor when considering expanding to a foreign nation,
and in this case, the severe difficulty of doing business in
Venezuela demonstrates one of its weaknesses. It would be a
deterrent factor for the firm. The World Bank also ranks
Venezuela190th as a nation with ease of starting a business
which presents a weakness that the venture can consider before
expanding to this particular country. It means that the firm will
face significant challenges in starting its operations in
Venezuela. In the rankings regarding the ease of getting
electricity, Venezuela is ranked 186th which can be viewed as
an economic risk as well as weaknesses when considering to
invest in this nation. As such, the company might encounter
significant electricity challenges when it expands to Venezuela.
Moreover, Venezuela is ranked 180th as a nation that safeguards
the minority investors indicating that the company will not be
assured of protection when it invests in this nation (World
Bank, 2019). The security will impact the operations of the firm
adversely, therefore preventing the entity from achieving its
goals. Venezuela is also ranked 124th as a country with the
ease of getting credit which means that this would be a threat to
the firm because it will not get readily available credit, thus
affecting operations negatively. However, the difficulty of
getting a loan can also be beneficial to the company because it
might not rely so much on external borrowing which may
enhance its internal strength and independence. Concerning the
ease of registering property, Venezuela is ranked 138th which is
low and shows that the firm will face challenges in registering
its assets and property, thus impacting its operations negatively.
Furthermore, according to CIA World Factbook, Venezuela is a
nation with a poorly developed economy with lower GDP and a
high corruption rate. Such economic elements will present
threats to the company because they will make operations
difficult. For example, high corruption rate in the business
environment will affect the firm’s operations adversely.

According to Transparency International, Venezuela is ranked
168th (18%) among the nations with lower corruption levels
which will be a risk to the operations of the company
(Transparency International, 2019). Besides, Venezuela is
various trade agreements including the Association of
Caribbean States (ACS) and Latin American and Caribbean
Economic System (SELA) (Central Intelligence Agency, 2019).
The existence of these free trade agreements will be beneficial
to the venture because they will ease operations by avoiding
strict operational regulations.
Primary Risks
Based on the above comparative advantage analysis, specific
economic, political, and cultural risks are associated with
expanding into Venezuela and Singapore respectively.
Regarding the financial dangers, Venezuela has more economic
risks compared to Singapore. According to the World Bank
report, Venezuela is regarded as among nations with a poorly
developed economy, whereas Singapore is well developed free-
market economy (Central Intelligence Agency, 2019). For
instance, the rate of corruption in Venezuela is high compared
to Singapore; therefore, the firm will likely to encounter more
economic challenges in Venezuela than in Singapore. The ease
of doing business in Venezuela is also low compared to
Singapore which means that the venture will likely to face more
difficulties in doing business in Venezuela than in Singapore
(Hitt et al., 2012). About the political risks, Venezuela has more
political threats compared to Singapore. For example, Singapore
has a unitary system of government which has played a vital
role in cementing the nation’s stability. On the other hand,
Venezuela’s federal system has contributed to its numerous
political issues that would be a threat to the venture.
Moreover, both Venezuela and Singapore present cultural risks
because of the existence of various ethnic groups in these
nations. The multiple cultures will likely to affect the marketing
activities of the company since each group tends to have its

understanding of different promotional campaigns (Piekkari et
al., 2014). Besides, concerning the competitive advantage,
Singapore has more economic, political, and social advantages
compared to Venezuela. For instance, Singapore’s better
technology, free-market economy, and corruption-free business
environment make it attractive to foreign investors because they
can be sure of efficient operations (Shenkar et al., 2014). On the
other hand, Venezuela’s economy is weak with lower GDP and
high corruption rate which can be detrimental to a foreign firm
wanting to expand to this country. Also, Singapore has a
competitive political advantage because of its political stability
compared to Venezuela which is not stable for efficient business
operations.
Country selected and Why
Based on the above comparative evaluation, Singapore is the
better choice and safer for the company to consider for
expansion. The country presents several economic, political,
and social factors that can guarantee the success of the venture.
It has a stable economy and political environment, unlike
Venezuela, thus, ideal for business operations (Aaker &
McLoughlin, 2009). There is also an ease of doing business and
protection of investors which are critical elements to consider
when expanding. As such, expanding to Singapore will enable
the enterprise to achieve its goals in the international market
compared to investing in Venezuela.
References
Aaker, D. A., & McLoughlin, D. (2009). Strategic market
management: global perspectives. John Wiley & Sons.
Central Intelligence Agency (2019). The World Factbook.
Retrieved from https://www.cia.gov/library/publications/the-
world-factbook/
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic
management cases: competitiveness and globalization. Cengage
Learning.

Piekkari, R., Welch, D., & Welch, L. S. (2014). Language in
international business: The multilingual reality of global
business expansion. Edward Elgar Publishing.
Shenkar, O., Luo, Y., & Chi, T. (2014). International business.
Routledge.
Transparency International (2019). Corruption Perceptions
Index 2018. Retrieved from
https://www.transparency.org/cpi2018
World Bank (2019). Doing Business. Measuring Business
Regulations. Retrieved from
https://www.doingbusiness.org/en/rankings
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 240
Assignment 2: Evaluating Market Research Tools
Criteria
UnacceptableBelow 70% F
Fair70-79% C
Proficient80-89% B
Exemplary90-100% A
1. Provide a brief (one [1] paragraph) description of the core
industry associated with the organization (selected in
Assignment 1) and provide a current assessment of the
opportunity this industry offers for global trade.
Weight: 15%
Did not submit or incompletely provided a brief (one [1]
paragraph) description of the core industry associated with the
organization (selected in Assignment 1) and provided a current
assessment of the opportunity this industry offers for global
trade.
Partially provided a brief (one [1] paragraph) description of the
core industry associated with the organization (selected in
Assignment 1) and provided a current assessment of the

Satisfactorily provided a brief (one [1] paragraph) description
of the core industry associated with the organization (selected
in Assignment 1) and provided a current assessment of the
Thoroughly provided a brief (one [1] paragraph) description of
the core industry associated with the organization (selected in
Assignment 1) and provided a current assessment of the
2. From your research efforts on the Global Trade site,
recommend at least one (1) country that would provide market
potential for this industry, as well as your company culture.
Support your answer by providing your findings as they relate
to key factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
Weight: 15%
Did not submit or incompletely recommended at least one (1)
country that would provide market potential for this industry, as
well as your company culture. Did not submit or incompletely
supported your answer by providing your findings as they relate
considerations).
Partially recommended at least one (1) country that would
provide market potential for this industry, as well as your
company culture. Partially supported your answer by providing
your findings as they relate to key factors that would support
this industry (consumer needs, economies of scale, adoption
rate of culture, brand awareness, market stability, political
stability, infrastructure, or logistical considerations).
Satisfactorily recommended at least one (1) country that would
company culture. Satisfactorily supported your answer by
providing your findings as they relate to key factors that would

support this industry (consumer needs, economies of scale,
adoption rate of culture, brand awareness, market stability,
political stability, infrastructure, or logistical considerations).
Thoroughly recommended at least one (1) country that would
company culture. Thoroughly supported your answer by
providing your findings as they relate to key factors that would
support this industry (consumer needs, economies of scale,
adoption rate of culture, brand awareness, market stability,
political stability, infrastructure, or logistical considerations).
3. From your research efforts on the U.S. Commercial Services
site, recommend a different country that would provide market
potential for the industry and your company culture. Support
your answer by providing your findings as they relate to key
factors that would support this industry (consumer needs,
considerations).
Weight: 20%
Did not submit or incompletely recommended a different
country that would provide market potential for the industry and
your company culture. Did not submit or incompletely
supported your answer by providing your findings as they relate
considerations).
Partially recommended a different country that would provide
market potential for the industry and your company culture.
Partially supported your answer by providing your findings as
they relate to key factors that would support this industry
(consumer needs, economies of scale, adoption rate of culture,
brand awareness, market stability, political stability,
infrastructure, or logistical considerations).
Satisfactorily recommended a different country that would
provide market potential for the industry and your company

culture. Satisfactorily supported your answer by providing your
findings as they relate to key factors that would support this
industry (consumer needs, economies of scale, adoption rate of
culture, brand awareness, market stability, political stability,
Thoroughly recommended a different country that would
provide market potential for the industry and your company
culture. Thoroughly supported your answer by providing your
findings as they relate to key factors that would support this
industry (consumer needs, economies of scale, adoption rate of
culture, brand awareness, market stability, political stability,
4. Determine which of the two (2) sites provides better
marketing research information for developing an effective
global strategic growth plan for your company and related
industry. Discuss the reliable standards that are available to
fact-check the accuracy and timeliness of the data provided by
international trade sites.
Weight: 20%
Did not submit or incompletely determined which of the two (2)
sites provides better marketing research information for
developing an effective global strategic growth plan for your
company and related industry. Did not submit or incompletely
discussed the reliable standards that are available to fact-check
the accuracy and timeliness of the data provided by
Partially determined which of the two (2) sites provides better
industry. Partially discussed the reliable standards that are
available to fact-check the accuracy and timeliness of the data
provided by international trade sites.
Satisfactorily determined which of the two (2) sites provides
better marketing research information for developing an
effective global strategic growth plan for your company and
related industry. Satisfactorily discussed the reliable standards

that are available to fact-check the accuracy and timeliness of
the data provided by international trade sites.
Thoroughly determined which of the two (2) sites provides
better marketing research information for developing an
effective global strategic growth plan for your company and
related industry. Thoroughly discussed the reliable standards
that are available to fact-check the accuracy and timeliness of
the data provided by international trade sites.
5. Describe the primary barrier to entry that may impact the
success of your company’s international expansion. Provide a
rationale for your response.
Weight: 15%
Did not submit or incompletely described the primary barrier to
entry that may impact the success of your company’s
international expansion. Did not submit or incompletely
provided a rationale for your response.
Partially described the primary barrier to entry that may impact
the success of your company’s international expansion. Partially
provided a rationale for your response.
Satisfactorily described the primary barrier to entry that may
impact the success of your company’s international expansion.
Satisfactorily provided a rationale for your response.
Thoroughly described the primary barrier to entry that may
impact the success of your company’s international expansion.
Thoroughly provided a rationale for your response.
6. Use at least six (6) quality references.
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references are poor-quality choices.
Meets number of required references; all references are high-
quality choices.
Exceeds number of required references; all references are high-
quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10%

More than 6 errors present.
5-6 errors present.
3-4 errors present.
0-2 errors present.
Assignment 2: Evaluating Market Research Tools
Due Week 8 and worth 240 points
As graduate students, you understand the importance of
utilizing research to develop solutions to the problem
statements associated with the writing assignment questions.
The purpose of this assignment is to evaluate the different tools
that can be utilized to determine the best locations to expand
trade operations.
For this assignment, you will utilize the two international trade
market research sites listed below (plus your own research
strategies) to evaluate the best country to establish trade. Using
the same company from the Week 4 discussion, examine the
Market Analyses provided by GlobalTrade.net, located
athttp://www.globaltrade.net/international-market-analyses-
reports.html. On the left-hand side of the page, there is a
section titled, “Browse the Market Analyses by Industry.” Click
on the industry that is closest to the selected company from the
Week 4 discussion. Review the resources that this search yields
in order to gather information on possible countries where the
company could expand.
Next, using the same criteria, compare the information you
located from GlobalTrade.net against the Market Research
Database from U.S. Commercial Services located
at https://www.export.gov/Market-Intelligence. You may also
use the Internet or Strayer databases to conduct any additional
research.

Finally, expand your research using information provided by the
course textbook, company websites, country government
websites, CIA World Factbook, Strayer digital library, or other
expert resources.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment. The business can
be any business of your choosing, although it is recommended
that you choose a field that you are currently working in or have
previously worked so that you are starting with more
knowledge. However, you must remove any and all identifying
information that would enable someone to identify the
organization(s) that you have used.
Tip: Review previous discussion posts.You may have already
started something on which you can expand in this assignment.
Use the basic outline below to draft your paper. Organize your
responses to each question (except Questions 1 and 6) under the
following section headings:
· International Market Research by Industry (for Question 2)
· Market Research Information (for Question 3)
· It's Your Call — Where Are You Going to Look When You
Need Information? (for Questions 4 and 5)
Write a five to seven (5-7) page paper in which you do the
following:
1. Provide a brief (one [1] paragraph) description of the core
industry associated with the organization (selected in
Assignment 1) and provide a current assessment of the
2. From your research efforts on the Global Trade site,
recommend at least one (1) country that would provide market

potential for this industry, as well as your company culture.
Support your answer by providing your findings as they relate
considerations).
3. From your research efforts on the U.S. Commercial Services
site, recommend a different country that would provide market
potential for the industry and your company culture. Support
your answer by providing your findings as they relate to key
factors that would support this industry (consumer needs,
considerations).
4. Determine which of the two (2) sites provides better
industry. Discuss the reliable standards that are available to
fact-check the accuracy and timeliness of the data provided by
5. Describe the primary barrier to entry that may impact the
success of your company’s international expansion. Provide a
rationale for your response.
6. Use at least six (6) quality references. Note: Wikipedia and
other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.

· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Evaluate the economic, political, legal, financial, and cultural
factors of global trade.
· Analyze global segmentation, positioning, and research
essential for developing a comparative advantage.
· Analyze the main drivers associated with market entry, pricing
strategies, and frontline sales in the global marketplace.
· Examine the main types of global distribution systems and
global logistics.
· Evaluate the theories of international trade design in the
development of a global strategic plan.
· Use technology and information resources to research issues in
global marketing management.
· Write clearly and concisely about global marketing
management using proper writing mechanics.

Running Head RISK COMPARISON .docx

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