Plasto

1. I. Summary
 About Us:
We are ‘Persivators’ ( Persistent Innovators ) , our team consists of two 16 years old Jubilian Girls which are Saeda
Shdefat and Tala Sallam , starting with Saeda she is a great designer and video producer , she is a hard worker and a
persistent girl that loves learning and has an expansive background in programming and electronics , two of her fabulous
achievements are “Seeds of Future” application that she and her team came up with, and creating ‘Cell Viver’ game that
took the first place in The Golden App Challenge. Saeda’s role was in the things she skilled the best in which she
was Responsible for the tech side of Plasto food from planning for it, to choosing the pieces and finally building a 3D
model forthe final Shape of it,she alsowithherdesigningskillswasable toproduce ourMarketingVideo.
Talking about Tala, she is a great researcher and explorer, a very creative person that continually comes with innovative
ideas, she loves reading about entrepreneurship and also enjoys spending hours hunting opportunities over the internet,
she has an amazing background in Chemistry and two of her amazing achievements are the TechGirls scholarship she got
as she was chosen number one from Jordan and Founding the first website for empowering and educating girls -Fill It.
Since Tala is a good researcher, she was responsible for the chemical part or process in Plasto food that requires to
choose the right methods to change Starch, Vegetables, and Milk. And with her love for Business and entrepreunship
she was able toproduce a good BusinessplanthathelpedhermakingthisPresentation.
 Our Management Teams that we will need in the near future:
At first it'll only be the two of us: Saeda Shdaifat, and Tala Salllam but as the company grows we'll need more and more
staff,andeach one of themmustfall withinaspecificcriteria.
1. The maintenance team. They must have a very good understanding of engineering, chemistry and electronics
because these three sciencesare the three mainpillarsthat‘PlastoFood‘relieson.
2- The contacting team. These will be the people responsible for contacting customers and giving them as much help as
they can. This team must be very sensitively and carefully chosen because they will be the main interface for the
company, so they must have very good linguistic abilities in the language that the customers speak, they also need to
have the flexibilitythatenablesthemtocommunicate effectivelywiththe customers.
3- The research team. This team will be responsible for developing the device and inventing new and innovative ways
for the device to work by, this team must have exceptional knowledge in the fields of Electronics, Applied and
Theoretical Chemistry,EngineeringandDesign.
4- The headquarters. These will be the two of us, and a team of consultants that must have a very good ability in the
fieldsof Business,Analysis,LawandAccounting.
 Elevator Pitch:
‘PlastoFood’isan eco-friendlydevice thataimstoproduce bioplasticinsteadof petroleumbasedplastics andtolimit
foodwastesenvironmentalsequenceslikethe squanderingof resources includingwater, energy, labor... by
transformingthatfoodwastesintothe bioplasticthatis sold tomanufacturers thatneedraw plastic,whichhelpsina
lessproductionof greenhouse gasesreleasedfromthatfoodwasteslike methane, therefore reducingpollutionandthe
global warming.
II. Provide each step on how you woulduse IoT to solve this problem.
 Our Market and their problem:
Our Market are Restaurants, settled houses, canteens, hospitals, hotels and factories that produce too much food
wastes like diary related factories or farms in which those are the top suppliers of food wastes, as only 2.5% of that
waste food produces was composted in 2008 for example – the rest went to landfill or incinerators and broken down
anaerobically.(1)
Their problem is that they are wasting both of their money and food by throwing it in the garbage and losing thousands
peryear withouteventakingnotice of thisissue,andwe will be explainingthiswithnumbersanddetails:

2. 1. Businesses: For Business It has been estimated that each ton of food waste produces can cost between €2,000
– €5,000 (2), while about 750,000 tons of organic waste is generated each year by businesses in Ireland. Of this,
over 300,000 comes from commercial businesses and over 400,000 tons is generated by the industrial food
producing sector. (3) And it was estimated that 43 billion pounds of food were wasted in US retail stores in
2008. (4)
2. Households: Food waste makes up over one-third (35%) of household waste (5) as In the US, an average family
of four wastes 1,160 pounds of food annually, (about 25% of the food they buy), costing them $1,365 to $2,275
per year (6), as In the distribution state, food waste equals $64.6 billion (7) .Talking about Australia, Australian
households throw out enough food every year to fill more than 450,000 garbage trucks. This food is worth
a$5.2 billion! (8) , finally a study about Irish says that the average Irish household food waste costs them
between€400 – €1,000 !(9)
3. Restaurants: Approximately four to ten percent of food purchased by restaurants is wasted before reaching the
consumer. (10) And according to the Cornell University Food and Brand Lab, on average, diners leave 17% of
theirmealsuneaten and55%of edible leftoversatthe restaurant(11),whichat the endgoesto the garbage!
4. Farms: Food production in the US uses 10% of the total energy budget, 50% of all land and 80% of all fresh
waterconsumed.Yetsix billionpoundsof freshproduce islefttorotinthe fieldseveryyear.(12)
5. Hospitals: According to Environmental Protection Agency (EPA), U.S. hospitals generate about 170,000 tons of
foodwaste annually.(13)
Another Problem we are helping in solving in ‘Plasto food’ is the production of bio plastic instead of the production of
petroleum based plastics by factories that persists for hundreds or thousands of years that largely reduce the amount of
fossil fuels left and release toxic components that harm the environment and human health, during this presentation we
will be providingasummarythatwe made from the previousresearchesaboutthe plastic.
 HowBig is it showing it’s impacts with full research:
Food waste has serious environmental, economic impacts which are summarized as the following:
1. Environmental Impacts:
Approximately 1.3 billion tons (1/3) from food produced in the world for human consumption every year gets lost or
wasted, that when broken down anaerobically in landfill causes serious environmental consequences such as
squandering of resources, including water, land, energy, labor, capital, as each year three times the water that flows
through Russia’s Volga river is required to produce food that is ultimately wasted. (14) And concerning land; 1.4 billion
hectares of land, which is equivalent to 28 per cent of the world’s agricultural area or 200 Irelands, is used to produce
foodthat isthenlostor wasted.(15)
Also when waste food is broken down anaerobically it produce greenhouse gases like methane which is 25 times more
potent than CO2, therefor causing it global warming and climate change! If we were able to stop the greenhouse gases
producedbyfoodwaste inlandfill itwouldbe the same asremovingone infive carsfromthe roads! ( 16)
Not to forget that food wastes produce bad smell, and parasites in the costumer's kitchen if not treated and the top
three foods being thrown away uneaten in British homes are bread, potatoes and milk. Which are the materials that
‘Plastofood’ workson. Unfortunately Lessthan3% of foodwaste wasrecoveredandrecycled[composted] in2010. (17)
Talking about the plastic that is ‘petroleum base’ and produced by factories It persists for hundreds or thousands of
years releasing toxic components that harm the environment and human health, and that's why ‘Plasto food’ aims to
create bio plastic from the food wastes that is less harming to the environment, and is formed from renewable
resourcesnotlike the petroleumbasedplastics thatare formed from fossil fuels.

3. 2. Economic Impacts:
“Food losses and waste cast a worrisome shadow over the model of growth that has governed the global economy for
the pastfifty years – a model that is totally unsustainable,” said Guido Barilla, Chairman of the BCFN. (18) As One third of
what we buy, then waste, adds up to a serious amount of money. It is estimated that the food wasted in the US isworth
$43 billion a year, in the UK: £10.2 billion, and in Australia: AU$5.2 billion a year. In NZ over $750million worth of food
is wasted. (19) As the UN Food and Agriculture Organisation (FAO) calculates that 1.3 billion tons of food is wasted
each year (20) and the economic losses associated with food loss, excluding seafood, are estimated to reach €550bn a
year.(21)
 A study Shows that 70kg per person per year of food bought in UK is wasted, which when calculated for U.K as a
whole equals 6.7 million tons and 82kg of food waste per person in the U.S goes to landfill causing environmental
impacts(22).
 Another study by the Grocery Manufacturers Association estimated that in 2011 the US food manufacturing sector
generated44.3 billionpoundsof foodwaste,73% of whichendedup asanimal feed.(23)
 Opinion of our potential customers:
We made a Businessplanthatshowsthatthe marketneedsadevice like that,andboththe costumerandthe factory
wouldgaina goodprofitout of it and we’ve conductedasurveyandfoundthat 80% of the restaurants, hotelsand
houseswould buy the device.
 Experts commenting on Food waste issue:
“In a world of seven billion people, set to grow to nine billion by 2050, wasting food makes no sense
– economically, environmentally and ethically, aside from the cost implications, all the land, water,
fertilizers and labour needed to grow that food is wasted – not to mention the generation of
greenhouse gas emissions produced by food decomposing on landfill and the transport of food that
isultimatelythrownaway.”
UN Under-Secretary-Generaland UNEPExecutiveDirectorAchim Steiner
"The vast amount of good food which is wasted globally shames us all. It’s also a shocking waste of
all the energy and water used in food production, which leads to higher prices and hurts national
economies. As Scotland’s Food Minister, I am passionate about both maximizing the amount of high
quality food we produce and reducing the amount of food we waste. With people going hungry
aroundthe worldwe eachhave a personal responsibilitynottowaste thisvaluable resource."
Scotland’sEnvironmentSecretary,Richard Lochhead
 Why we believe ‘Plasto Food’ should be developed? What other markets could be targeted?
We believe ‘Plasto food’ should be developed because:
1. It solves a global crisis ‘wasting food’- as we have shown the horrible environmental and economic impacts of
it andsupportedourpresentationwithfacts,numbersandexpertsopinions.
2. It supports the bio plastic formation and usage revolution instead of petroleum based plastics, which means
lessharmingplasticisbeingproduced.
3. It isnot expensive,small insize andprofitable forthe costumerto buy itthensell bio-plastictogainmoney.
4. It impressedour potential customers, and 80% of themsaidthey wouldbuyit.
5. It can be producedas a small device or a whole recycling systemof collectingbinsthenrecycling factory.
6. It iscompletely nonstatic-locationdependent,inotherwordsitdoesn'tneedtobe placedina single
non-changingplace forever,itcanmove freelyenablingcustomerstoplace the device wherevertheyfindit
mostsuitable.
‘PlastoFood’canbe soldto governmentswhowishtogetridof foodwastesina better,profitableway.

4. III. How is your solutionconnectedto the Internet?
 Full Process and the usage ofIOT :
1. processof converting foodwaste
to bio plastic
‘Plastofood’ device convertsfoodwaste tobioplasticbyusing3 differentwaystoextract3 differentpolymersthatcan
be usedinmany differentindustriesmainlyplasticmanufacturing,andtheyare starch,milkandvegetables.
1. Starches:
In the device,the processbegins withcutting,smashing,andevaporatingusing shaftstomake foodwastespowder,
thenit's treatedindistilledwater,whichwouldbe pumpedusingpumps,passedthrough:cottonfilter,andmeshfilter,
usingsuctions,afterthatit'streatedwithsodiumhydroxideanddistilledwateragain,thenpassedinanothermesh
filter,finallytothe dryingprocess,usingheatersandfans.
2. Manufacturing of milk:
The procedure wouldstartwiththe device whichwouldextractthe polymercasein,itwouldheatthe mi lkandreduce
the pH to 4, because caseinprotein(the polymerwe need)isinsolubleinacids,andfinallyfilterit.
In the deice:heatingrodswouldwrapthe ceiledcontainer,toincrease the milktemperature to40 Celsius,stirringshafts
will stirmilk,athermometerwouldbe placedinside the milk,whenitreachesthe wantedtemperature,citricacidwillbe
pumpedusingcheekvalves,pHmeterwouldbe placedinmilk,whenitreaches4the pumpingstopsalsoaslot opens.
The solventwill containsolid(casein) andliquid(milkproteinsandcarbohydrates) the nextstepistoseparate the solid
fromthe liquid.Usingvolume filtersolidswill goona track and liquidsonanother.
For casein: itwouldenterthe evaporating chamber,thischamberdependsonevaporatinganddiffusion,liquidsinside
caseinwill move fromhighconcentration(chamber) tolow concentration(the valves).
For liquids:theycontainlacticacid andnitrogen,whichare goodfor the soil.A studywas conductedtodetermine if
lacticacid bacteriacouldenhance decompositionandthe release of plantnutrientsandincrease soil humusformation,
the resultswere positive.
L-Lactic Acidisregisteredasa biochemical pesticide usedasamosquitoattractant (intraps).
3. Vegetables:
In the device one kindof vegetableswouldbe placedinaceiledcontainerinpure TFA chamber(Trifluoroaceticacid) for
numberof days andshackedusingservo-motors(dependingonthe type),afterthatitwouldbe filteredusing
centrifuging,the liquidwillbe thrownandthe solidwill gotoanotherchamber.
Solidswill be driedusingevaporating.
2. UsingIOT:
’Plastofood’device will containsensorsthatwill be connectedtoanapplicationforIOTfor the sake of several missions.
 ‘Plastofood’will have amolecularsensor,inwhichthe applicationwillgive areport andsenditto the plastic
industryandour costumerof the exact percentage of whatthe bioplasticisbeingformedfrom, asthiswill help
the plasticindustrytoknowhowto deal withthe plasticformed .
 ‘Plastofood’will have aweightsensorforthe plasticproducedaswhenitreaches500 gram ,the applicationwill
senda message forour factoryto come and take it fromthe customer(house,hotel,hospital...) andthenwe will
sell itto the plasticindustryanduse PayPal tosendthe customer’spartof the profits.
 ‘Plastofood’will have atime sensor,the applicationwill keepbothourfactory and the ownerof the device (our
customer) notifiedof the time leftforthe formationof the new 5oograms of plastic.

5. Alsowe will be usingthe appof IOT in keepingatouchwithourcustomers,to know theirfeedbackandtoanswertheir
questionsaboutthe usage of ‘Plastofood’device.Finallywe will providethemwithaweeklyadvice usingthe app to
spreadawarenessof wastingfoodissue andhow toreduce itand change theirbad habits.
 Competitive differentiations:
1. Summarizingpreviousresearches:
 The worldis tryingto findnewwaystomake plastic,because petroleumbasedplasticsharmsthe environment,
and nota renewablesource,sobiodegradablepolymersappearedwhichare plasticsderivedfromrenewable
biomasssources,suchas vegetablecellulose,caseinproteinfoundinmilk,andstarchbasedbioplastic.Casein
basedplasticsproductionbegantoshutdowninthe 1960s, withmostfactoriesgone bythe early1980s. Limited
productionof caseinbuttonscontinues,andcaseinknittingneedlesare stillmade,prizedfortheirtactile qualities -
typicallydescribedassmooth,silky,andnatural.(24) AlsoThermoplasticstarchcurrentlyrepresentsthe most
widely.
 Used bio plastic, constituting about 50 percent of the bio plastics market using citric acid polymerization. In July
2014 Bio plastics with a wide range of mechanical properties were directly obtained from industrially processed
edible vegetable and cereal wastes. As model systems, they present bio plastics synthesized from wastes of parsley
and spinach stems, rice hulls, and cocoa pod husks by digesting in trifluoroacetic acid (TFA), casting, and
evaporation.(25)
2. What'snewin ‘Plasto food’?
What's newinthisideaisthat it shiftsfromthe theoretical tothe practical part,and usesdifferentresearches
that were establishedinlaboratoriestoindustrial part.Thisindustrialpartis available foreveryone andhasa
wide targetthat can benefitfromsavingthe environment.
 Describing road-blocks, problems:
 It can be hardto get intothe marketwithan innovative new ideaimmediately.
 Linkingthe costumerthathas the device withthe plasticmarket.
 Making the costumeruse the device properly.
IV. What resources,financial or otherwise,are neededtomake your solutiona successand/or feasible?
 Howwill our company generate sales?
 By sellingthe device toourcustomers,itwill costthe customer350JD and everydevice soldwill give usanincome
of 105JD, as the productioncostof the device is200JD but withinone yearwe're planningtoreduce thiscostto
about100JDs, this'll be done byconductingmore researchinorderto choose cheaperandequallyeffective
materials.
 30% of the profitsmade by sellingthe plastictoplasticindustrieswill be giventousandthe 70% leftwill gothe
customer(we will come tothe customerhouse totake it).
 Our go‐ to‐ market strategy:
1. Product Road-Map:
Our goals within one year:At the moment the cost of producing one device is 200JDs, and one of our major goals is to
decrease this cost to about 100JDs, and this'll be done by contacting and making deals with larger enterprises, and we also
willbe working on conducting even more researches in order to choose materials that are cheaper but can do the same job as
the existing materials that we're using.
Our Goal within 3 years: Develop Plasto food even more as to be able to change some of the food waste to energy that can
be used by the customer Deal with 5 to 7 famous online market, beside our to make sure ‘Plasto food’ is being recognized
globally.

6. Our goals within 5 years: To reach 1080 devices and sell them worldwide.
2. Target Customers:
Our Potential Customer can include many options due to the many sources that produce food waste,but we will target the
ones who scored awfully high in producing food wastes that are found in every country in order to make sure that our sales
and profits will be high. They are food industries, settled families, Restaurants and Farms.
3. Our Sales Goals:
4. Our distributionStrategy:
‘Plastofood’deviceswillbe distributedtothe customersusing the website we createdandusingthe some of
the BestOnline ElectronicsRetailers Like: ThinkGeek.com ... NewEgg.com ... Crutchfield.com …
Dynamism.com. And other famous online markets such as Amazon, EBay…
Our company will need some outside advisors in order to further develop the company and protect it from any legal
or other problems that it may fall into, and these advisors include:
1. Hamdi Manko laboratories, we did our laboratory experiments for ‘Plasto food’ there and we will need them to
conduct more researches to improve the quality of our device and the plastic it makes, we will also need bigger and
better laboratories in the future to keep up with the growth pace of the company.
2. Headquarters that will include a team of consultants that will include Accountants, Lawyers, and other employees
that will constantly produce data about the company in order for us to assess the situation and fix the problems that
might encounter us if any.
 Our strategy for connecting with customers:
We have 3 main strategiesthatkeepsusconnectedwithourcustomersbefore andafterbuyingthe device,whichare
1. By usingthe website,inwhichitwillhave a‘contactus’ sectionthatwill containourworke-mailsandthe
official phone numberfor‘Plastofood’astheycane-mail orcall us for anyfurtherinfoabout‘Plastofood
‘especiallyif theyhave anyquestions.
2. The app for ‘Plastofood’will alsocontainthe official website for‘Plastofood’andourcontact infoas well.
3. Usingsocial medialike (Facebook,twitter,Gmail...) forbothadvertisingandconnectingwithourcustomersand
leadingthemtoboththe website andourapp.
Once the customerreach us his/hercontactinfowill be savedinthe company'sdatabase inordertoallow usto contact
him/heratany time,andafterhe/she buysthe device the customerwill be able tosendusthe amountthat he/she
wantsto sell sowe can sendsomebodytofetchthe plasticsothe companycan distribute ittothe factoriesthatneed
thismaterial.Bearin mindthat the profitwill be dividedbetweenthe companyandthe customer,30% of the profitgoes
to the companyand the rest goesto the customer.
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7.  Howwill you get the word out about your product/service?
 Making advertisementsvirtuallyon(Facebook,Google,etc...) andprinted(magazines,Newspapers,Posters,...)
 Holdingmultiple pressconferenceswithmultiple newsagencies.
 Holdingpublicdemonstrationsforthe publicinordertoshow themhow easythe device istouse.
 Creatinga YouTube channel in orderto posttutorial videosandpromotional onesforeverybodytosee them.
 Howwill customers get our product:
‘Plastofood’device canbe boughtonline fromourofficial ‘Plastofood’website orthroughthe famousonlinemarkets
such as Amazon,EBay, etc. and from otherfamouselectronicsretailers.
VI. How would you make thissolutionavailable worldwide?
 Critical risks and assumptions:
 Dealingwithonlyafewonline markets,whichwon’tallowthe spreadingof ‘Plastofood’worldwide.
 Notdoingthe right developmentfor‘Plastofood’ customer’sneed,whichwill make oursellingless.
 It may take some time tofindthe rightpeople toworkwithus on ‘Plastofood’,whichwill reduce the
productivityof ‘Plastofood’.
 ROI:
The investor ROI = (Gains – Cost)/Cost
ROI= (45-15)/15
ROI = 0.20JD or 20%
Our ROI = (Gains – Cost)/Cost
ROI= (305-200)/200
ROI = 0.525JD or 52.5%
The Final Price for the customer = 45+305=350JD
 Harvest Potential:
We will harvest 105JD from every ‘Plasto food’ device sold.
 Exit Strategy:
Merger& Acquisition(M&A),Since we wouldstill be consideredyoungevenafter‘Plastofood’Companygrowsand
aftergainingmore experience we cancome upwithotherand more advancedideasandbusinesssowe foundoutthat
selling‘Plastofood’fora largercompany will be a win-winsituation, andgive usandthe investortocash out.
-The End-