A successful content marketing strategy involves some different “cogs” all working together cohesively to help you strategise, create and promote your content. The best way to do that? Using multiple different tools in tandem will give you the ability to streamline your content efforts, accomplish your content goals and become overall more efficient and productive. This presentation will give you the tools to create systems within your organisation that will streamline the content creation. From ideation to conversion, and the best thing? Every tool listed here is free.

1. creating systems that make sense to help grow your business
Content marketing

2. (source: HubSpot Global Jobs Poll Q2 2016)
MARKETING HAS A LOVABILITY PROBLEM
Who do you consider to be trustworthy?

3. QPEOPLE USED TO LOVE ME… RIGHT?

4. APEOPLE HAVE CHANGED…

5. THE WAY WE WORK AND LIVE HAS CHANGED
1990 2000 2010
Hours when we work 9-5 8-6+ Continu
Our office 4 walls Open Cublicles iPhone
Internet None Email & Web Research Everything in the cloud
How we get to know new
products
Tradeshows, Ads, Print
Publications, Sales Reps
Tradeshows & Google
Social Media, Google,
Freemium
How the sales process is
working
Sales Rep in Office & Golf
Course
Sales Rep on Phone / Web No Sales Rep

6. THE WAY WE CONSUME
CONTENT HAS CHANGED

7. EVERYBODY KNOWS THAT
ANALOG IDEAS LIKE TV SPOTS,
PRINT AND RADIO HAVE THEIR
USE.
BUT THE ATTENTION OF THE
CONSUMER IS SHIFTING.

8. ATTENTION,
NOT IMPRESSIONS

9. INFLUENCING BEHAVIOUR HAS
BECOME COMPLETELY DIFFERENT IN THE
DIGITAL AGE.
ADVERTISING IS JUST ONE OF THE
FACTORS THAT DRIVES BEHAVIOUR.
BUT…

10. PEOPLE ARE GETTING BLIND
FOR ADVERTISING.
(source:http://www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness/)

11. WHAT DOES THIS ALL MEAN?

12. THE CUSTOMER
IS IN CONTROL.

13. No one wakes up
and says:
“I want to see and ad.”

14. Marketers have been bad.

15. Time for something new?

17. Content Marketing is just solving the same
problems that your product solves through
media you create and promote.
Hans van Gent - https://www.hansvangent.com/
“

18. 1. DISCOVERY & IDEATION
2. CREATION
3. ORGANISATION
4. MARKETING & DISTRIBUTION
5. ANALYTICS
6. CONVERSION

19. 1. DISCOVERY & IDEATION

20. 1. DISCOVERY & IDEATION
USING AMAZON BOOK
LISTINGS

24. 1. DISCOVERY & IDEATION
USING IDEA GENERATORS

25. KLOCK.WORK

26. LINK BAIT GENERATOR

27. 1. DISCOVERY & IDEATION
USING SOCIAL NETWORKS

28. QUORA

29. PODCASTS IN ITUNES

30. POPULAR VIDEOS ON YOUTUBE

31. POPULAR PRESENTATIONS ON
SLIDESHARE

32. 1. DISCOVERY & IDEATION
USING CUSTOMER
QUESTIONS

34. 1. DISCOVERY & IDEATION
DIGGING DEEPER

35. 10X EXISTING CONTENT

36. 1. DISCOVERY & IDEATION
USING ONLINE TOOLS

37. ANSWER THE PUBLIC
ALTERNATIVE: MOZ KEYWORD EXPLORER

40. INSERT INTO GOOGLE SHEETS

41. DELETE MODIFIER & MODIFIER TYPE, ADD COLUMNS

42. DELETE NON-RELEVANT TERMS

43. USE THE GOOGLE KEYWORD PLANNER >>
SEARCH VOLUME DATA AND TRENDS SECTION

44. USE GOOGLE SEARCH

45. USE GOOGLE SEARCH

46. 2. CREATION

47. EVERNOTE

48. GRAMMARLY &
HEMMINGWAY

49. GOOGLE DOCS

50. CANVA

51. PABLO

52. 3. ORGANISATION

53. TRELLO

54. GOOGLE DRIVE

55. GUEST POST
GUIDELINES

56. 4. MARKETING & DISTRIBUTION

57. BUFFER

58. ONLINE COMMUNITIES
FACEBOOK GROUPS/LINKEDIN GROUPS/NICHE SPECIFICS LIKE INBOUND OR GROWTH HACKERS

59. STEALING FROM YOURSELF
REPURPOSE YOUR OWN CONTENT ON DIFFERENT PLATFORMS (VIDEO, AUDIO, SLIDES, ETC.)

60. BUZZSUMO

61. HARO

62. GUEST POSTING
your keyword(s) + inurl:write-for-us
your keyword(s) + guest-posts
your keyword(s) + inurl:guest-post-guidelines
your keyword(s) + become a contributor
your keyword(s) + bloggers wanted
your keyword(s) + submit an article
your keyword(s) + want to write for
your keyword(s) + contribute
your keyword(s) + become an author
your keyword(s) + guest post by
your keyword(s) + now accepting guest posts

63. BROKEN LINKS
your keyword(s) + links
your keyword(s) + resources
your keyword(s) inurl:links

64. 5. ANALYTICS

65. GOOGLE ANALYTICS

66. GOOGLE SEARCH CONSOLE

67. 6. CONVERSION

68. GET EMAIL SUBSCRIBERS

69. If you forget everything I just said,
please remember these 6 steps.

70. 1. DISCOVERY & IDEATION
2. CREATION
3. ORGANISATION
4. MARKETING & DISTRIBUTION
5. ANALYTICS
6. CONVERSION

71. @jcvangent
WHEN CONTENT
IS EVERYWHERE,
IT PAYS TO GO DEEP.
https://www.hansvangent.com/
“