Your #1 career goal should be to work to build your personal brand known as Me, Inc. This presentation demonstrates the importance of personal brand and some tips on how to build one.

1. Jason Culbertson
June 24, 2013

2. In the old economy personal brand didn’t matter.
Only the company brand did.

3. But now, you have to compete in a global economy.
Graduation of 1,744,000 US vs 6,800,000 in China this year.

4. The resume just doesn’t work anymore.

5. • An average of 250 resumes are submitted for each
corporate job opening today
• Recruiters spend only 6 seconds reviewing them
• Companies are increasingly relying on referrals
• For example Ernst andYoung hired 50% from referrals alone last year

6. You have to separate yourself from the herd.

7. ... but how?

8. Create your own personal brand...
like this guy

9. • Social media mogul with over 3M Twitter followers
• Advised Pandora,YouTube (2006), Bump
• Started own search engine and dance apps
• Attended the inauguration of Mayor Ed Lee (w/Sean Parker)
• Advises Hollywood on tech and SiliconValley
Seriously though...

10. Fred Wilson
Union SquareVentures,AVC.com
1st Post - September 23, 2003

11. Call it...
Me, Inc.

12. Personal Brands allow individuals to
differentiate themselves by consistently
articulating and leveraging their unique
value proposition.

13. First, define your mission statement from
your passion.

14. “I want to help startups use design to
solve business problems.”

15. Next, state what makes your
brand unique.

16. Eric Ries
Author of Lean Startup.
Blogger at Startuplessonslearned.com

17. Consistent Messaging

18. Ask yourself the same question brand managers at Nike and Coke ask:
What is it that my product or service does that makes it different?
• Identifying the qualities or characteristics that make you distinctive from your
competitors
• What do you do that adds marketable value?
• What are you most proud of?
• What do you want to be famous for?

19. Finally, own your brand.
Social Media is your scorecard. Your followers, retweets,
and network determine your net worth to a company.

20. Digital real estate that you own:
• Portfolio Website
• Blog
• Email List
Digital real estate that you rent:
• LinkedIn
• Twitter
• Tumblr
• About.me
Manage the message.

21. In Summary

22. You are the CEO of our own company: Me, Inc.
From this moment forward, your most important job is to be the head
marketer of your brand.

23. Questions?