Presentation from Oct. 17, 2013 meeting of the Social Media Club of Branson by James Little. Discussed are advertising opportunities on Facebook, Twitter and LinkedIn.

1. Social Media Club Branson
James Little, Oct. 17, 2013

2. Facebook
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Twitter
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Promoted Tweets
Promoted Accounts
Promoted Trends
LinkedIn
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Page Likes
Promoted Posts
PPC Display Ads (linking out of FB)
Retargeting Ads (third-party FBX vendor)
Display Ads
Sponsored Updates
Pinterest ads coming soon

3. Goals of Facebook Page Liking Campaigns
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Acquire new page fans
Reach friends of existing fans
Fit a geographic, demographic or interest profile
Goals of Facebook Promoted Posts
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Give your best content better reach
Increase interaction rates
Acquire new page fans (secondary benefit)
Promotion period is now 24 hours

4. 
Page promotion: $2-$3/day
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Post promotion: $5 and up/post
(varies based on page fans)

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Artwork and text must be relevant to the
page
Nothing political, controversial or suggestive
Proper grammar (no TXT-speak)
Can't disclose that you're targeting specific
groups/gender/etc.
Images can't contain more than 20% text
Facebook staff reviews every ad

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Adult Products (banned)
Alcohol (local laws apply)
Dating
Drugs and Tobacco
Family Planning/Contraception
Gambling and Lotteries
Multilevel Marketing (banned)
Pharmaceuticals and Supplements
Software
Subscription Services
Weapons and Explosives
Unacceptable Business Models (Catch-all)

7. 
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Need to review and tweak your ads at least
weekly
The longer an ad runs, the less efficient it is

8. 
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Pay-per-interaction model
You are charged when people follow your
account, retweet, reply, favorite or click on
one of your promotions
Organic activity is not limited or charged
Promoted tweets are
sent first as regular
tweets to followers,
then as a promoted
tweet

9. 
Enter a credit card – even if you don't buy ads –
you get Twitter Analytics

10. 
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Increase interaction with your existing
followers
Reach new followers based on keywords,
interest, geography and device
Display at the top of relevant search results
Your followers will likely see the tweet
twice, once as organic and then again as
promoted

11. Attract new followers based on targeting you
select
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Geographic
Interest
Gender

12. 
Sponsored account: $2-3 per day
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Sponsored tweets: $2-3 per day
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Sponsored trends: $200,000 per day (really)

13. Ads
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Text-only ads
Image ads
Video ads
Sponsored Updates
Minimum spend is $10 per day ($300/month)

14.  For
ongoing Facebook or Twitter account
promotion: Budget at least $60-$90 per month
 For spot promotion of Posts or Tweets:
Budget at least $5-$10 each *
* Cost varies greatly depending on size of fan base
 LinkedIn: Budget at least $300 per month