2. Break It Down: Outline
+ What We Do
+ Our Team
+ Market Overview
+ Market Competitors
+ Target Market Analysis
+ Business Model
+ Marketing Strategy
+ End-User/SWOT Analysis
+ Revenue Forecasting
pocket resume is confidence in your
pocket.
3. Stand Out: What We Do
+ Our company started with a simple goal, create a product for college
students to help them build their network while in college. We did this by
creating an online physical product, the “Pocket Resume” along with an
IOS app, “SpeakGreet”.
pocket resume is confidence in your
pocket.
4. Family: Our Team
+ Co-Founder/Job-Seeker Superhero, Jacob Z. Bacaner
+ Co-Founder/Programmer Extraordinaire, Oren Hizkya
pocket resume is confidence in your
pocket.
5. Birds Eye View: College Recruitment Industry
+ Hiring Interns Only: Corporate companies have been gradually
shifting to internal-hiring. Meaning, only hiring current intern
candidates for full-time positions.
+ More Opportunities: More companies are offering internships for
college students.
+ Competitive Job Market: Students need to begin building their
networks with professionals and fellow students while in college.
In Short
Millennial students need to build
their network while in college.
6. Market Competitors: Pocket Resume
+ LinkedIn: Some feel that this is adequate with no need for other
student networking services.
+ Con: LinkedIn does not currently make a business-card.
+ Student Clubs: Some student clubs have membership/business
cards.
+ Con: Does not showcase Students’ Professional
Experience
+ Virtual Business Card Apps: Bump.
+ Con: Can only use with other Bump users.
pocket resume is confidence in your pocket.
7. Market Competitors: SpeakGreet
pocket resume is confidence in your pocket.
+ FollowUp App: An efficiency organizer for email.
+ Con: not college student-specific.
+ LinkedIn (Name-Search): The 2nd best method of
following up with a new relationship is manually typing
in their name into LinkedIn.
+ Con: Process is not seamless and could be more
efficient.
8. Target Market Analysis: (Both Products)
pocket resume is confidence in your pocket.
+ Meet Jack: The typical “Gen Y” college student. During
his first year, Jack notices that many students work
very hard to secure internships early-on.
+ As a Post-Recession College Student: Jack
understands the importance of an internship, that it will
increase his chances of securing full-time employment,
while also allowing him to discover what he enjoys
doing.
+ Building Relationships : Although Jack understands
the importance of making contacts while in college, he
finds it bothersome to set up a new communication
channel with the new contact. He wishes there was a
seamless “2-click” app that could make this process
easier.
9. Business Model:
pocket resume is confidence in your pocket.
yourpocketresume.co
m
Pocket
Resume
Product
SpeakGreet
App
Baruch
College
Students
FIT
College
Student
s
NYU
College
Students
Columbia
College
Students
US
College
Student
s
10. SWOT Analysis:
STRENGTHS WEAKNESSES
+ First of its kind- a college student card
+ The nature of our product advertises itself
+ Blending technology with a physical product
+ Tech/Logic replicable
+ Upfront costs
+ Sell both products as a package deal
+ Launch Business at Baruch College; utilizing the university’s
clout
as the entrepreneurial-lighthouse of NYC’s developing tech scene
+ Potential competitors in other industries
+ Competitoprs copy our innovation of selling a physical-product/app
package
OPPORTUNITIES THREATS
11. End User Analysis:
Initial testing revealed that
the majority of Baruch
students loved the idea of a
resume- business card for
students
Problem:
Students did
not buy them
Solution: Sell sets Pocket
Resumes at the same price but
with our free SpeakGreet App.
12. Online Product: The Pocket Resume
+ Niche advantage in a college business card, which includes the student’s major
and professional experience on the card
+ Sleekly designed QR code with embedded link to students LinkedIn profile
