A Pay Per Click (PPC) campaign is a popular way for attracting targeted visitors...Know more here: http://aniruptechnology.com/

2. 1. Determine your goals:
Whether your goal is to increase
subscribers, sales, or your brand
awareness, it is vital you know what it is
before you start.
Otherwise you could running your
advertising in the wrong direction and
realizing it too late.

3. 2. Determine your budget:
Define a budget for your PPC campaign as
here as an advertiser you will have to make
payments on the basis of number of clicks.

4. 3. Make a list of keywords:
The most important requirement for the
success of any Pay Per Click campaign is
selection of the right keywords.
Only with the appropriate keywords one
can promote an online business
successfully through a PPC campaign.

5. 4. Create attractive ad copies:
For successful PPC campaigns, the ad
copies must be attractive and appealing to
encourage viewers to buy your product.
In fact, a compelling ad copy is must for
any successful PPC campaign.

6. 5. Create landing pages:
Create unique landing page with good call
to action features so that the visitor gets to
see the product or service directly that you
want to sell online.

7. 6. Never fool visitors:
As far as PPC campaigns are concerned,
always tell the truth about your business or
services.
If visitors come to your site and don't find
the things as promised in the ad copy, it
will lead to negative publicity for your site.
You will end up spending a lot of money
which won’t fetch you conversions.

8. 7. Optimize PPC campaign regularly:
For any online business, priority must be
given to higher conversion rate rather than
higher click-through-rate (CTR).
So, optimize the ad copies along with the
landing pages on a regular basis. This will
ensure better and higher conversion rate.