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Voiceover Script:
In ancient times breakfast wasn’t considered an important meal, and so was rarely eaten. Breakfast
has slowly evolved over generations and has dramatically different to how it first originated.
Breakfast has become a popular menu item in recent years and has become increasingly easy to
find, being found offered in most restaurants and café’s in the U.K. Yet despite this, 20 million of us
brits skip breakfast every day, and those who do, only spend around an average of 9.8 minutes on it.
While 34% of people in the U.K skip breakfast, that compares to only 18% in Italy, 17% in France and
13% in Spain.
During Weetabix advert
Now, more marketing campaigns are being made to promote breakfast and their products, to attract
more consumers. Some of them in the form of engaging advertisements such as this one and
another one by Weetabix which challenged you to have Weetabix every day with different sides and
toppings and notice a change in your lifestyle, these ultimately are used to improve sales for the
company but also outline the health benefits which they offer. But most importantly what do the
great British public think of breakfast?
Breakfast is the first meal of the day, and arguably the most important, with ranges of options
available.
We all love a good treat in the morning don’t we?
But yet, why is it that none of us want to eat it, when we can all get it so easily?

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Voicoverscript

  • 1. Voiceover Script: In ancient times breakfast wasn’t considered an important meal, and so was rarely eaten. Breakfast has slowly evolved over generations and has dramatically different to how it first originated. Breakfast has become a popular menu item in recent years and has become increasingly easy to find, being found offered in most restaurants and café’s in the U.K. Yet despite this, 20 million of us brits skip breakfast every day, and those who do, only spend around an average of 9.8 minutes on it. While 34% of people in the U.K skip breakfast, that compares to only 18% in Italy, 17% in France and 13% in Spain. During Weetabix advert Now, more marketing campaigns are being made to promote breakfast and their products, to attract more consumers. Some of them in the form of engaging advertisements such as this one and another one by Weetabix which challenged you to have Weetabix every day with different sides and toppings and notice a change in your lifestyle, these ultimately are used to improve sales for the company but also outline the health benefits which they offer. But most importantly what do the great British public think of breakfast? Breakfast is the first meal of the day, and arguably the most important, with ranges of options available. We all love a good treat in the morning don’t we? But yet, why is it that none of us want to eat it, when we can all get it so easily?