Info about Leshi Internet Information & Technology. Formerly known as LETV

1. Leshi Internet Information &
Technology (LeEco)
also known as
LeEco (Formerly Letv),

2. Small Background
• Leshi Internet Information & Technology, also known
as LeEco (Formerly Letv),
– Chinese technology company
– largest online video companies in China.
• LeEco Group plans to build a "Le Ecosystem", an online
platform with content, devices and applications.
• LeEco businesses,
– Internet TVvideo production and distribution
– smart gadgets
– large-screen applications
– e-commerce
– eco-agriculture
– Internet-linked electric cars,

3. Products
• Letv Music
• Letv Sports
• Smart TV
• Le Mobiles
• Letv Cloud Computing

4. Letv Music
• Creates music video content and 4K content in China.
• Exclusive to provide music video that covers all medias like PC,
phone, tablet, and TV terminals.
• Planning to create a music industrial ecosystem with IP, Internet,
hardware, and value-added services.
• The company will also tap the concert O2O business model.
Moreover, it is expected to launch music hardware before the end
of 2015.

5. Letv Sports
• The sports arm of China's Letv Holdings Co Ltd
• As a young start-up established in 2014, Letv Sports Culture
Develop Ltd has raised 800 mn RMB (US$128.8 million) in Series A
funding,
• Valuing the video-streaming business at 2.8 billion yuan (around
US$451.1 million
• Evolved from a page on the Leshi movie and TV site letv.com in
2012 into a paraentity streaming live sports events,
including NBA and NCAA basketball games from the United States,
• They now plan towards an all-round sports media business

6. Smart TV
• Letv’s online video streaming service has been receiving positive
response in China and Letv Holdings Co Ltd
• Introduced 6 new smart TV.
– Based on the Le Ecosystem, the newly launched third generation of super TV
sets, in two major series and three flagship models, are all priced lower than
the hardware costs. Design features a nice simple border design and basic
alloy stand.
• SuperTV Series 3 was announced in September, 2015 with 5 models
currently available thru the LeMall.com. The flagship model
– Max65 of a 4K 65" Smart TV prices at a low price of HK$10999 with 6 months
of free English Premier League subscription.

7. Le Mobiles
• Chinese online video content service Letv has unveiled 3 high-end
smartphones in its home market —
– Le 1
– Le 1 Pro
– Le Max.
• The company has teased the arrival of their Snapdragon 820
smartphone.
• Le Max 2 & X Pro details surfaced, and the company’s mid-range Le
1S smartphone surfaced on AnTuTu
• The four dual-SIM smartphones are claimed to be the first in the
world to come with USB Type-C ports.

8. Letv Cloud Computing
• Invented the VaaS (Video-as-a-Service) model in 2014 and this
concept was in relation to IaaS, PaaS, SaaS in Cloud Computing.
• The cloud computing-based video open platform of Letv.com Jointly
supported by Microsoft
• With this cooperation, Letv cloud video-related solutions will be
compatible with Microsoft's public cloud computing platform
Microsoft Azure in the future.
• Letv cloud video solution will be like online software and Microsoft
Azure will be like a hardware platform which allows Letv cloud
solutions to run on Microsoft Azure cloud computing platform.
• Letv cloud video open platform has cloud video-on-demand, cloud
live, and content delivery network solutions and those solutions
cover various sectors, including broadcastingand TV, e-commerce,
education, media, animation, and smart home.