Power point presentation for a class project. My group members and I created a television. This presentation shows info about the sitcom, introduces, characters and demographics,

1. The
sociaLItE

2. What is the sociaLItE?
The socialite is a “dramady”based on Sydney Croy who attends Cold
Creek High School in Chicago. She has always been socially awkward
and is fed up. She starts an anonymous blog, “The socialite”, where
she fictitiously depicts herself as a popular girl.
The blog is discovered by Rome McCall, editor and chief of “Status“
magazine. Upon meeting Sydney, he is shocked by her appearance and
demands she has a make-over before he features her in “Status”
magazine.
She returns to Cold Creek High, as Syd and experiences the life she
always longed to live… but is being popular really worth it?

3. Major Characters

4. Sydney Croy
Emma Roberts
-Main character of the show
-Anonymous blogger of the socialite
-Throughout the show we see her
journey from being un-noticed and
rejected to being popular and on
demand
-

5. Sondra Croy
Chelsea Handler
-Mother to Sydney Croy
-throughout the show we see Sondra’s
struggle to have a better relationship
with her daughter and accept pain
from her past.

6. Beatrice Adani
Melinda Shankar
-best friend to Sydney Croy
- Throughout the show we see
Beatrice’s rebellion against anything
dealing with popularity. She is original
and holds strong to her beliefs.

7. Danny Moore
Vincent Martella
-best friend to Sydney Croy
-is a secret admirer of Sydney and is
afraid to be left in the background of
her new found popularity
-sticks around while syd dates popular
guys

8. Zander Eckhouse Cam Davis
-crush of Sydney Croy
-misunderstood athlete who is stuck in
the mold of popularity
-wants to be his own person

9. Craig Robinson Rome McCall
-editor and chief of “status” mag
-a funny and outgoing character yet he
is feared and respected
-discovers Sydney and has her made
over by Andy J, (status magazine
stylist)

10. Target Audience
women ages 17-36
• According to the VALS survey by Strategic Business Insight, most of our group members were
categorized as a Striver and Experiencer. We chose to take this survey because it would be
beneficial to understanding the logic behind our potential audience.
• A striver is considered “fun loving, trendy and motivated by achievement”; they “seek approval
and opinions from others.” Which is why we chose the age group of high school students and up .
We feel that those characteristics can best be targeted for young adults.
• An experiancer, according to the VALS survey, is “motivated by self-expression”, “ young and
enthusiastic.” Experiancers also, “spend a high proportion of their income on fashion,
entertainment, and socializing.” These statements represent our TV series completely. Self
expression is shown in the form of the blog. Fashion is represented by the magazine “Status”.
Socialization is the central theme of their behavior.
• There were a few group members that were considered innovators. According to VALS.com,
“innovators are successful, sophisticated and have high self-esteem” “They are the most receptive
to new ideas and technologies” “To an innovator, “image is important” much like the experiencer.
Image is one of the major factors of the show, hence Sydney’s drastic make-over.

11. • Where: The sociaLItE will air on MTV
• When: Tuesday’s @ 10:00 pm
• Why:
-Our demographic that we are targeting
views this show more than most others.
- They air shows that our target audience
relates to.
-We chose to air the show on Tuesday’s to
create the “hammock effect”, it will be in
between 2 established shows (in hopes to gain
more viewers)

12. Advertising
• Dove
• Tampax
• Covergirl
• Visa
• Sunsilk
• Midol
• Kellogs Special K
• 20th Centruy Fox (movies)
• Sketchers Shape Up’s