1. Blumler and Katz’s uses and gratification theory suggests that media users
play an active role in choosing and using the media. Users take an active part
in the communication process and are goal oriented in their media use. The
theorist say that a media user seeks out a media source that best fulfills the
needs of the user. Uses and gratifications assume that the user has alternate
choices to satisfy their need.
Diversion – vibe
Personal Identity – by
magazine helps you
making fashion a
escape the real
category, a lot of
world buy telling
fashion people can
you about events
relate and find
etc and whats going
something
on with other
interesting in this
people.
genre.
Personal
Surveillance – vibe
relationships – you
allows us to find out
can choose what
about celebrities
you want to read
lives, in this editions,
about and ignore
we find out about
information that
Ciara and how shes
isn’t important to
grown up.
you.
The consumer would gain pleasure from it because its not just got information in it its
well thought out and almost tailored to their taste.