Janna Joceli C. de Omena	
PhD	candidate	at	UT	Aus1n	I	Portugal	(FCSH)		
@jannajoceli	/	thesocialplaAorms.wordpress.com
We aim to conduct exploratory studies on connecting practices using Digital
Methods (Rogers, 2013), and design social media research techniques.
i.  The Politics of the Platforms [Gillespie,	2010;	Bucher,	2012;	2013,	Van	Dijck,	2013;	Helmond,	2015]	
ii.  Social Media Technicity [Omena,	2016]	
iii.  Digital objects as the constitutive
elements of platforms [Langlois and Elmer, 2013]
Van	Dijck,	2013
i.  The Politics of the Platforms [Gillespie,	2010;	Bucher,	2012;	2013,	Van	Dijck,	2013;	Helmond,	2015]
ii.  Social Media Technicity [Omena,	2016]	
§  Application Programming Interface
§  Algorithms
§  Research Strategies
iii. Digital objects as the constitutive elements of platforms
[Langlois and Elmer, 2013]	
	(Rieder,	B.	2015)
i.  The Politics of the Platforms [Gillespie,	2010;	Bucher,	2012;	2013,	Van	Dijck,	2013;	Helmond,	201	
Moderation of Content
Social Media APIs: What to Look for?
History
Understanding the philosophy and policy
Identifying new products built + purchased by the platform
Common practices
Management of connections
Users practices
Functions
Call frequency governance
How far back in time data is made accessible?
Content moderation
Methodological issues
Data detail + Platform changes + Data reliability
Quality and representativeness of a sample
What type of data it is possible to collect?
How about lurkers?
Legal and Ethical issues
Informed consent x Anonymization
Default policy
Omena,	J.	2016
[Fundamental Pillars]
The Politics of the Platforms [Gillespie, 2010; Bucher, 2012; 2013, Van Dijck, 2013; Helmond, 2015]
Social Media Technicity [Omena, 2016]
[Main Objective]
We aim to conduct exploratory studies on connecting practices
using Digital Methods (Rogers, 2013), and design social media
research techniques.
[Tools and Software]
DMI Tools and MÉDIALAB - SciencesPo Tools
[Fields]
Journalism (Prof. Antonio Granado)
Pop Culture (Prof. Jorge Rosa)
Digital Activism ( ? )
[General Tasks]
§  Apply theoretical, technical and practical studies on social
media platforms through short case studies
§  Conduct exploratory studies taking on board Journalism,
Digital Activism, and Pop Culture as the main fields, by using
digital methods
§  Promote closed and open workshops (data sprints) among
these subjects
§  Create and maintain a Wiki with the intention to share our
learning process and findings
§  Publish results and findings in high-quality journals
Pla$orms,	Time	Range,	
Data	Details	
	
	
	
What	is	the	data	journalism	
debate	on	social	media	
plaAorms?	
	
Facebook;	2012-2015;		
»	groups:	Jornalismo	de	Dados,	
Jornalismo	e	Dados,	Data-Driven	
Journalism,	Introduc1on	to	
Infographics	
	
»	Pages	like	network:	Data-Driven	
Journalism,	Data	Journalism	Blog	and	
pages	of	journalists	
	
Instagram;	2010-	March	2016	
»	media	and	users	info	retrieval	based	
on:	#ddj	#datajournalism	
#jornalismodedados	#dataviz		
	
Twi9er;	March	and	April	2016	
»	media	and	users	info	retrieval	based	
on:	#dataviz	#panamapapers	#ddj	
#datajournalism	#jornalismodedados
[Contributions]	
§ Research group
specialized in social
platforms and digital
methods
§ Pioneer (and also
demanded) work
§ Data Sprints
§ Improvement of data-
driven / device-driven
analysis (Wiki/Papers/
Conferences)
	
API	Ecosystem	(Omena,	J.	2016)
[What we expect from
a S M A R T member?]	
§ Willingness to learn and
evolve data processing
techniques and digital
methods
§ Be interested in platforms
studies, software studies or
Journalism or Digital activism
or Pop Culture
§ Commitment and ability to
meet the delivery deadlines
§ Capacity for independent
research
(8 hours per week)
§ Team Work Skills
§ Be responsive to feedback
(give/receive)
i.  The Politics of the Platforms [Gillespie,	2010;	Bucher,	2012;	2013,	Van	Dijck,	2013;	Helmond,	201	
Want to be part of S M A R T ?
Janna Joceli Jorge Rosa António Granado Manuel Bogalheiro
? ?
Sara Tranquada Ariane Paiva
Janna Joceli C. de Omena		
@jannajoceli	/	thesocialplaAorms.wordpress.com

S M A R T - Social Media Research Techniques