Presentation of the EBC Congress from 1947 to 2017. EBC history; correlation of trends in the brewing sector and congresses across 70 years; comparison with ICCA data. Presentation done at Beeronomics 2017 conference held in Copenhagen.

1. Jan Lichota
UNED
John Brauer
EBC
Beeronomics 2017
Copenhagen, Denmark
The evolution of the European Brewing Convention Congress

2. Authors
13 June 2017, Copenhagen BEERONOMICS 2017
John M. Brauer
Born 1961 Johannesburg / South Africa.
EBC Executive Officer at The Brewers of Europe in Brussels /
Belgium.
M.Sc. degree in Marine Science from the University of Cape
Town and a Dipl. Brew. (J.S. Ford Award 1994, Institute of
Brewing and Distilling, London).
John Brauer
EBC
Jan M. Lichota
Born 1978 in Warsaw / Poland.
Lecturer on economic trends for brewers at the Wrocław
University of Life Sciences and Environment / Student of
Political Sciences and Administration at the Universidad
Nacional de Educación a Distancia in Spain.
Law degree from the Complutense University in Madrid and
postgraduate studies in International Relations (ULg), Cultural
Studies (ULg), Business Management (Ichec) and Association
Management (Solvay).
Jan Lichota
UNED - UPWr
2

3. Geopolitical Timeline
1945
1948
1957
1973
1991
Hague Congress
World War II
End
Oil Crisis
New World
3
1951
ECSC
Start
EEC
1992
EU
2004
EU + 10
2017
13 June 2017, Copenhagen BEERONOMICS 2017

4. EBC: Origins
4
Analysis
Equipment
Suppliers
European Brewery Convention
Malted Barley
Hops
Technology CooperationSkills Raw materials
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4

5. EBC Congress 1955 (Baden Baden)
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6. EBC: At the beginning
Philippe Kreiss
France
President
Ferencz Mendlik
Netherlands
Secretary General
6 6BEERONOMICS 201713 June 2017, Copenhagen

7. EBC: Management
7
Presidents
1. Philippe Kreiss, France 1947 – 1963
2. Jean De Clerck, Belgium 1963 – 1971
3. E.H.M. Clutterbuck, UK 1971 – 1979
4. Ludwig Narziss, Germany 1979 – 1983
5. Tore-Magnus Enari, Finland 1983 – 1991
6. Paul van Eerde, The Netherlands 1991 – 1999
7. Esko Pajunen, Finland 1999 – 2003
8. Jan Veselý, Czech Republic 2003 – 2005
9. Hilary Jones, United Kingdom 2005 – 2009
10. Christian von der Heide, Ireland 2009 – 2012
11. Stefan Lustig, Germany 2012 – 2015
12. Tiago M. Brandão, Portugal 2015 -present
Management
Ferencz Mendlik
Secretary General 1947 – 1974
R. Illig
Secretary General 1974 – 1978
Gerhard H. Ulenberg
Secretary General 1978 – 1982
Marjolein van Wijngaarden
Secretary General 1982 – 2007
John M. Brauer
EBC Executive Officer 2007 - present
BEERONOMICS 2017

8. EBC Congress participation
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188
236
378 378
685
545
669
771
896
764
794
888
930
974
842
872
948 947
1058
795
990 975
1028
857
984
822
773 760
899
858
727
601 592
526
462
520
y = -2.1526x2 + 84.146x + 157.01
R² = 0.8825
0
200
400
600
800
1000
1200 Number of delegates (total*) at EBC congresses since 1947
* excluding partners

9. EBC Congress participation - countries
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12. EBC Congress : Language use
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0
10
20
30
40
50
60
70
1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981
Number of oral presentations at EBC congresses (1947 - 1983)
FRANÇAIS DEUTSCH ENGLISH other

13. EBC Congress: Topics
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0
10
20
30
40
50
60
70
1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977
representation of topics at the first 30 years of
ebc congresses (1947 - 1977)
Brewing Raw Materials Analysis, Technology & Engineering Education
Beer & Health Yeast & Fermentation Packaging, Sales, Marketing

14. Brewing sector evolution (production)
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490608
581985
878014
937802
1141733
1248487
1391707
1602000
1863000
1932000
0
500000
1000000
1500000
2000000
2500000
1956 1960 1970 1980 1990 1995 2000 2005 2010 2015
Hl / year
Source: BarthHaas

15. Association meetings worldwide
Continuous growth of number of meetings
Source: ICCA (2015)
AVERAGE PARTICIPANTS NUMBER
1,7952,6954,0575,977
8,585
12,26
16,861
25,535
40,823
54,844
0
10
20
30
40
50
60
N° MEETINGS
15
1253
1104
840
725
621 591 572 528
454 424
0
200
400
600
800
1000
1200
1400
Continuous decrease of participants number
Source: ICCA (2015)
AVERAGE LENTGH
6,3
5,8 5,7
5,3 5,1 4,9
4,6
4,3
3,9 3,8
0
1
2
3
4
5
6
7
Continuous decrease of time spent
Source: ICCA (2015)

16. EBC Congress 2017
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Brewing future: Science for better beers
Analysis and methodology (raw materials, product, research)
Barley breeding and agronomy
Beer quality – colloidal
Beer quality – foam
Beer quality – sensory
Beer, society, health and nutrition
Brewing and malting co-products
Consumer studies
End of beer processing, including auxiliary and process aids
Environmental issues and sustainability
Filtration
Hop breeding, agronomy and processing
Malting: malt production and quality
Management issues
New packaging development
New process development
New product development
Novel raw materials for beer production
Wort production
Yeast and fermentation

17. Thank you!
13 June 2017, Copenhagen BEERONOMICS 2017 17
Conclusions
• EBC Congress – opportunity to unite brewers when constituted
• Congress follows global trends for meetings
• Congress reflects situation on the beer market
• Beer knowledge shared through more channels than meetings
• Event evolving from trendsetter to follower and viceversa
Jan Lichota
jlichota1@alumno.uned.es
John Brauer
jmb@brewersofeurope.org