The document provides financial and market share information for Contoso across several divisions for the years 2002-2005. It shows that Contoso's overall market share and revenues have increased year-over-year, with particularly strong growth in its Electronics and Installations divisions. While most of Contoso's geographic markets performed steadily, its new product lines and an unexpectedly large boost in the third quarter contributed to an exceptional year.

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2. • Introduction: Houston What’s The Problem
As the fourth largest city in the United States, Houston is known worldwide for being big bold and innovative.
It receives worldwide recognition for Medical, Space, Business & Enviormental advancements and boasts:
•One of the largest Art and Theater Districts in the U.S.
• Great Education and Business opportunties
•Hosts one of Largest shopping malls in the U.S.,
and offers dozens of family, nature and entertainment attractions.
However despite these positive attrirbutes, the city is not traditionally known as a tourist or leisure destination.
Why isn’t Houston being recognized?
• Observation • The Solution
We believe, the problem is people really don’t know Houston, everything you’re looking for!
anything about “ Houston”, persay. Offers a multifacueted campaign, that presents the city as a
utopian mix of art, culture, music, entertainment, business
The city is not viewed as a unique entity, but rather a and opportunity.
direct extension of Texas, which evokes ancient imagery of
cowboys and the like. By highlighting Houston’s diversity, we reveal a cosmopolitan
city that offers a myraid of activities and leisure
In addition Houston’s conservative business nature lends entertainment.
to the unfair stigmas of the city being dull and boring.
Simply put, This new perspective sets the city apart and redefines
People rarely get to see all that Houston has to offer. Houston as a contemporary brand that is consumer friendly,
wonderful and exciting.

3. SAMPLE SLIDES
The creative concept for the Houstonitopia campaign started over six years ago with the devastation of Hurricane Katrina. As the city of
Houston hosted many New Orleans residents, one artist in particular was especially grateful. As a new resident, visual artist Janetha Richard
admits that coming from a place as lively as New Orleans, Houston seemed tamed to say the least.
However, as she became familiar with Houston, she was impressed with the wonderment, opportunity, and diversity of the city she has now
come to love.
“I decided to make a re-emergence with a piece that would pay homage to the city that offered her refuge after the storm, hence the
inspiration for the custom mural entitled, ‘Houstonitopia’. My goal for Houstonitopia, is to let everyone see the city as I view it. And with
Houston’s rich art culture, what better way to relay that imagery than through art. So I used my paint brush to describe visually what I see
when I look at Houston. And of course Houston is so large and vast only a mural would do. It is truly a place that has a little bit of everything
for everyone.” Janetha Richard
CMM has translated the sentiment and imagery of this artwork into our proposed campaign – “Houstonitopia: It’s Everything Your’re Looking
For.”

4. • Market Risk • Fiscal Year 2005 Annual Report
Annual Report
Quarter Ended 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total
2004 2005 Average
Fiscal year 2003
200 Revenue $7,746 $8,541 $7,835 $8,065 $32,187
150 Gross profit 6,402 6,404 6,561 6,761 26,128
100 Net income 2,041 1,865 2,142 1,483 7,531
Basic earnings per share 0.19 0.17 0.2 0.14 0.7
50
Diluted earnings per share 0.19 0.17 0.2 0.14 0.69
0
Fiscal year 2004
Interest rates Currency rates Equity prices Commodity prices
Revenue $8,215 $10,153 $9,175 $9,292 $36,835
• Fiscal Year 2004 Gross profit 6,735 7,809 7,764 7,811 30,119
Net income 2,614 1,549 1,315 2,690 8,168
Basic earnings per share 0.24 0.14 0.12 0.25 0.76
Diluted earnings per share 0.24 0.14 0.12 0.25 0.75
25% 22% 1st Qtr
Fiscal year 2005
2nd Qtr
Revenue $9,189 $10,818 $9,620 $10,161 $39,788
25% 28% 3rd Qtr
Gross profit 7,720 8,896 8,221 8,751 33,588
4th Qtr Net income 2,528 3,463 2,563 3,700 12,254
Basic earnings per share 0.23 0.32 0.24 0.34 1.13
Diluted earnings per share 0.23 0.32 0.23 0.34 1.12
(1) Includes charges totaling $750 million (pre-tax) related to the Fabrikam settlement and
$1.15 billion in impairments of investments.
Gross Profit Net Revenue (2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock
option transfer program.
(3) Includes charges totaling $756 million (pre-tax) related to Contoso subsidiaries and other
10000 matters.
5000
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

5. • 1st Year Sales Figures • Market Distribution
180
Market Summary Analysis
East West North
100
East West North
80
160
60
140 40
20
120
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
100
• Financial Summary
80 • Our perennial 3rd Quarter boost was larger
than expected contributing to an
exceptionally strong year. Distribution of
60 sales across the geographic markets looks
fairly steady.
40
• Our new product line, released this year, is
early in its adoption phase. We expect to
20 see substantial revenue contribution from
these products over the next two years.
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

6. • Market Share by Division • Business Process Model
Product Division
Electronics
Consumer Goods
2002
10.3 %
1.3%
Business Summary
2003
12.1%
2.3%
2004
13.2%
2.2%
2005
17.0%
2.7%
Operating
Services 12.0% 11.0% 8.9% 9.2%
Widget Sales 78.0% 82.3% 82.5% 84.0%
Installations 5.3% 7.9% 12.2% 15.1%
Changing Supporting
(1) Percentages based on domestic comparison to competitors in directly related
industries.
(2) Percentages based on standing at the end of each fiscal year.
(3) Values provided by a third party agency.
Optimizing
• Organizational Structure • Summary
• This has been a pivotal year for the
Contoso company in growth, but also development
of our infrastructure and business
processes. We’ll continue to focus on our
internal systems over the next year.
Product Human
Finance
Development Resources • Specific growth areas include Electronics
where Contoso has seen as 6.7% increase in
market share over the last three years. An
area to monitor closely is the Services
Design Manufacturing
Quality
Headquarters Subsidiaries
division where market share has dropped
Assurance
slightly.