Landing Pages And Post Click Marketing (Pubcon Vegas 2009)

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Janet Driscoll Miller

Presentation by Janet Driscoll Miller at Pubcon 2009 in Las Vegas covering landing pages and post-click marketing.

Business Technology

Landing Pages and Post-Click Marketing Presented by: Janet Driscoll Miller Search Mojo

Landing Pages Website Home Page Average Conversion Rate: 1.17% Targeted Website Page Average Conversion Rate: 2.40%

Landing Pages OK BETTER BEST Website Home Page Average Conversion Rate: 1.17% Targeted Website Page Average Conversion Rate: 2.40% Special Landing Page Average Conversion Rate: 12.5%

First Step: Use a Dynamic Programming Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multivariate and A/B Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study 1: Video Offer vs. Whitepaper Offer

Video Landing Pages Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Conversion Paths? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Capturing the Segmentation Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final Thoughts ,[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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