SlideShare a Scribd company logo
1 of 2
Download to read offline
Shaping your customer’s experience
from research to purchase.
I think I have a problem?
94% of B2B Buyers Research Online Before
Making a Purchase Decision
What problem do I have?
Buyers are up to 70% through the purchase
process before they make contact with my reps
How do I solve the problem?
• Build trust, by becoming an educational
resource
• Get found online
• Shaping the customer’s experience from
research to purchase
Collaborate with a full service, digital
marketing agency, like KBK Communications,
to develop a measurable marketing program
that attracts and educates new customers,
resulting in new company revenue
KBK Communications
helps you shape the customer experience
from research to purchase:
We are a digital marketing agency exclusively
focused on Healthcare Supply Chain,
not just “Healthcare”.
We are industry veterans with over 50 years
of experience.
We have a keen understanding of the
market and your customer.
We execute strategic digital marketing
programs with sales at the forefront.
We are an extension of your team collaborating
to reach your company’s growth goals.
Client Testimonial:
“The KBK team helped us effectively launch a new product
category in the Acute Care space, dispensed protective eyewear.
KBK developed an inbound marketing program focused on the
specific personas we targeted.The net result was taking a new
product from zero to over 15% market share in eighteen months.
KBK becomes an indispensable member of your team and are
constantly striving to help you succeed in the marketplace.”
Mark Beran – Healthcare Manufacturer
contact@kbkcommunications.com
www.kbkcommunications.com
815.464.8565
“

More Related Content

What's hot

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigorakiauexpo Conference
 
Lift testing: Why, when, and how it will transform your business like it did ...
Lift testing: Why, when, and how it will transform your business like it did ...Lift testing: Why, when, and how it will transform your business like it did ...
Lift testing: Why, when, and how it will transform your business like it did ...National Retail Federation
 
Increase your Customers' Lifetime Value
Increase your Customers' Lifetime ValueIncrease your Customers' Lifetime Value
Increase your Customers' Lifetime ValueNextBee Media
 
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTH
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTHTHE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTH
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTHTotango
 
Digital Marketing Case Study | Lead Generation & Content Strategy
Digital Marketing Case Study | Lead Generation & Content StrategyDigital Marketing Case Study | Lead Generation & Content Strategy
Digital Marketing Case Study | Lead Generation & Content StrategyFresh Source Digital
 
Attract, Acquire and Retain Customers in The Restaurant Industry
Attract, Acquire and Retain Customers in The Restaurant IndustryAttract, Acquire and Retain Customers in The Restaurant Industry
Attract, Acquire and Retain Customers in The Restaurant IndustryCORE Restaurant Marketing
 
Advocamp: Adrienne Weissman
Advocamp: Adrienne Weissman Advocamp: Adrienne Weissman
Advocamp: Adrienne Weissman Influitive
 
Digital Marketing Case Study | SEO, PPC and Content Strategy
Digital Marketing Case Study | SEO, PPC and Content StrategyDigital Marketing Case Study | SEO, PPC and Content Strategy
Digital Marketing Case Study | SEO, PPC and Content StrategyFresh Source Digital
 
Gravity personalizaton intro
Gravity personalizaton introGravity personalizaton intro
Gravity personalizaton introEszter Nagy
 
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical Consumers
Aimia  - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersAimia  - Increasing the Lifetime Value for your OTC Pharmaceutical Consumers
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
 
EDM Brochure (1)
EDM Brochure (1)EDM Brochure (1)
EDM Brochure (1)Mike St
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2Victoria Collins
 
Remarketing: catching the one that got away
Remarketing: catching the one that got away Remarketing: catching the one that got away
Remarketing: catching the one that got away Crafted
 
Thirlkill Marketing Agency
Thirlkill Marketing AgencyThirlkill Marketing Agency
Thirlkill Marketing AgencyRashad Thirlkill
 
Outperform your competition with Customer Engagement
Outperform your competition with Customer EngagementOutperform your competition with Customer Engagement
Outperform your competition with Customer EngagementTrustpilot
 

What's hot (19)

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
 
Lift testing: Why, when, and how it will transform your business like it did ...
Lift testing: Why, when, and how it will transform your business like it did ...Lift testing: Why, when, and how it will transform your business like it did ...
Lift testing: Why, when, and how it will transform your business like it did ...
 
Increase your Customers' Lifetime Value
Increase your Customers' Lifetime ValueIncrease your Customers' Lifetime Value
Increase your Customers' Lifetime Value
 
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTH
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTHTHE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTH
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTH
 
Digital Marketing Case Study | Lead Generation & Content Strategy
Digital Marketing Case Study | Lead Generation & Content StrategyDigital Marketing Case Study | Lead Generation & Content Strategy
Digital Marketing Case Study | Lead Generation & Content Strategy
 
Attract, Acquire and Retain Customers in The Restaurant Industry
Attract, Acquire and Retain Customers in The Restaurant IndustryAttract, Acquire and Retain Customers in The Restaurant Industry
Attract, Acquire and Retain Customers in The Restaurant Industry
 
Advocamp: Adrienne Weissman
Advocamp: Adrienne Weissman Advocamp: Adrienne Weissman
Advocamp: Adrienne Weissman
 
Ads brook mwwa presentation
Ads brook mwwa presentationAds brook mwwa presentation
Ads brook mwwa presentation
 
Digital Marketing Case Study | SEO, PPC and Content Strategy
Digital Marketing Case Study | SEO, PPC and Content StrategyDigital Marketing Case Study | SEO, PPC and Content Strategy
Digital Marketing Case Study | SEO, PPC and Content Strategy
 
Gravity personalizaton intro
Gravity personalizaton introGravity personalizaton intro
Gravity personalizaton intro
 
Nyenrode bgcx 4 john stetic
Nyenrode bgcx 4   john steticNyenrode bgcx 4   john stetic
Nyenrode bgcx 4 john stetic
 
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical Consumers
Aimia  - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersAimia  - Increasing the Lifetime Value for your OTC Pharmaceutical Consumers
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical Consumers
 
EDM Brochure (1)
EDM Brochure (1)EDM Brochure (1)
EDM Brochure (1)
 
Case Converter
Case ConverterCase Converter
Case Converter
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2
 
Remarketing: catching the one that got away
Remarketing: catching the one that got away Remarketing: catching the one that got away
Remarketing: catching the one that got away
 
Thirlkill Marketing Agency
Thirlkill Marketing AgencyThirlkill Marketing Agency
Thirlkill Marketing Agency
 
Outperform your competition with Customer Engagement
Outperform your competition with Customer EngagementOutperform your competition with Customer Engagement
Outperform your competition with Customer Engagement
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketing
 

Similar to Shape the customer experience from research to purchase

EngageMint 2022: Loyalty Program - Worth the effort?
EngageMint 2022: Loyalty Program - Worth the effort?EngageMint 2022: Loyalty Program - Worth the effort?
EngageMint 2022: Loyalty Program - Worth the effort?WebEngage
 
C Caswell Customer Insight 2011
C Caswell Customer Insight 2011C Caswell Customer Insight 2011
C Caswell Customer Insight 2011ccaswell4
 
Digital-Marketing-Agencyfinal.pptx
Digital-Marketing-Agencyfinal.pptxDigital-Marketing-Agencyfinal.pptx
Digital-Marketing-Agencyfinal.pptxtejaswinisalunke09
 
Audience innovation 2018 Innovations Overview
Audience innovation 2018 Innovations OverviewAudience innovation 2018 Innovations Overview
Audience innovation 2018 Innovations OverviewPaul Kostial
 
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...DavidBuchmueller
 
Why digital marketing ?
Why digital marketing ?Why digital marketing ?
Why digital marketing ?Igen D
 
7 Steps to Survive (and Thrive) in 2016 with Raving Customers
7 Steps to Survive (and Thrive) in 2016 with Raving Customers7 Steps to Survive (and Thrive) in 2016 with Raving Customers
7 Steps to Survive (and Thrive) in 2016 with Raving CustomersChris Snook
 
Marconix Sales and Marketing Pvt. Ltd.
Marconix Sales and Marketing Pvt. Ltd.Marconix Sales and Marketing Pvt. Ltd.
Marconix Sales and Marketing Pvt. Ltd.Mitesh Gandhi
 
Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Infinity Contact
 
Client presentation 2012
Client presentation 2012Client presentation 2012
Client presentation 2012erealgroup
 
Synergixx Company Overview
Synergixx Company OverviewSynergixx Company Overview
Synergixx Company Overviewsreed23
 
Official wilkat digital profile
Official wilkat digital profileOfficial wilkat digital profile
Official wilkat digital profileMwathani Kimilu
 
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
A How-To Guide on Lead Nurturing: Managing Your Sales LeadsA How-To Guide on Lead Nurturing: Managing Your Sales Leads
A How-To Guide on Lead Nurturing: Managing Your Sales LeadsSalesOptimize
 
PromoMonsterCapabilities-
PromoMonsterCapabilities-PromoMonsterCapabilities-
PromoMonsterCapabilities-Chuck Feldman
 
Why You Need a Digital Marketing Strategy
Why You Need a Digital Marketing StrategyWhy You Need a Digital Marketing Strategy
Why You Need a Digital Marketing StrategyAgent Pipeline, Inc.
 
B2B Marketing: Proven Ways to Generate Leads
B2B Marketing: Proven Ways to Generate LeadsB2B Marketing: Proven Ways to Generate Leads
B2B Marketing: Proven Ways to Generate LeadsJomer Gregorio
 

Similar to Shape the customer experience from research to purchase (20)

EngageMint 2022: Loyalty Program - Worth the effort?
EngageMint 2022: Loyalty Program - Worth the effort?EngageMint 2022: Loyalty Program - Worth the effort?
EngageMint 2022: Loyalty Program - Worth the effort?
 
C Caswell Customer Insight 2011
C Caswell Customer Insight 2011C Caswell Customer Insight 2011
C Caswell Customer Insight 2011
 
About Tribe China
About Tribe ChinaAbout Tribe China
About Tribe China
 
Digital-Marketing-Agencyfinal.pptx
Digital-Marketing-Agencyfinal.pptxDigital-Marketing-Agencyfinal.pptx
Digital-Marketing-Agencyfinal.pptx
 
Value Direct
Value DirectValue Direct
Value Direct
 
Audience innovation 2018 Innovations Overview
Audience innovation 2018 Innovations OverviewAudience innovation 2018 Innovations Overview
Audience innovation 2018 Innovations Overview
 
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...
 
Why digital marketing ?
Why digital marketing ?Why digital marketing ?
Why digital marketing ?
 
7 Steps to Survive (and Thrive) in 2016 with Raving Customers
7 Steps to Survive (and Thrive) in 2016 with Raving Customers7 Steps to Survive (and Thrive) in 2016 with Raving Customers
7 Steps to Survive (and Thrive) in 2016 with Raving Customers
 
Marconix Sales and Marketing Pvt. Ltd.
Marconix Sales and Marketing Pvt. Ltd.Marconix Sales and Marketing Pvt. Ltd.
Marconix Sales and Marketing Pvt. Ltd.
 
Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...
 
Client presentation 2012
Client presentation 2012Client presentation 2012
Client presentation 2012
 
Synergixx Company Overview
Synergixx Company OverviewSynergixx Company Overview
Synergixx Company Overview
 
Laura Kinoshita
Laura KinoshitaLaura Kinoshita
Laura Kinoshita
 
Official wilkat digital profile
Official wilkat digital profileOfficial wilkat digital profile
Official wilkat digital profile
 
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
A How-To Guide on Lead Nurturing: Managing Your Sales LeadsA How-To Guide on Lead Nurturing: Managing Your Sales Leads
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
 
PromoMonsterCapabilities-
PromoMonsterCapabilities-PromoMonsterCapabilities-
PromoMonsterCapabilities-
 
RDN Media Kit 2015
RDN Media Kit 2015RDN Media Kit 2015
RDN Media Kit 2015
 
Why You Need a Digital Marketing Strategy
Why You Need a Digital Marketing StrategyWhy You Need a Digital Marketing Strategy
Why You Need a Digital Marketing Strategy
 
B2B Marketing: Proven Ways to Generate Leads
B2B Marketing: Proven Ways to Generate LeadsB2B Marketing: Proven Ways to Generate Leads
B2B Marketing: Proven Ways to Generate Leads
 

Shape the customer experience from research to purchase

  • 1. Shaping your customer’s experience from research to purchase. I think I have a problem? 94% of B2B Buyers Research Online Before Making a Purchase Decision What problem do I have? Buyers are up to 70% through the purchase process before they make contact with my reps How do I solve the problem? • Build trust, by becoming an educational resource • Get found online • Shaping the customer’s experience from research to purchase Collaborate with a full service, digital marketing agency, like KBK Communications, to develop a measurable marketing program that attracts and educates new customers, resulting in new company revenue
  • 2. KBK Communications helps you shape the customer experience from research to purchase: We are a digital marketing agency exclusively focused on Healthcare Supply Chain, not just “Healthcare”. We are industry veterans with over 50 years of experience. We have a keen understanding of the market and your customer. We execute strategic digital marketing programs with sales at the forefront. We are an extension of your team collaborating to reach your company’s growth goals. Client Testimonial: “The KBK team helped us effectively launch a new product category in the Acute Care space, dispensed protective eyewear. KBK developed an inbound marketing program focused on the specific personas we targeted.The net result was taking a new product from zero to over 15% market share in eighteen months. KBK becomes an indispensable member of your team and are constantly striving to help you succeed in the marketplace.” Mark Beran – Healthcare Manufacturer contact@kbkcommunications.com www.kbkcommunications.com 815.464.8565 “