DQ1
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues.
DG2
Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.
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DQ1The BP and Toyota cases concern companies that acted in ways th.docx
1. DQ1
The BP and Toyota cases concern companies that acted in ways
that would clearly cause harm to the public and/or the planet.
To do so, individuals at many levels played a part. If you
worked in the marketing department of BP or Toyota, explain
your department’s responsibility related to these issues.
DG2
Describe ethical considerations with regard to marketing to
children. When the marketers’ pitch includes a cause
component, such as a breakfast cereal that promises to provide
breakfasts to undernourished school children, explain whether
this is ethical or unethical marketing.
