Facebook analytic for mobile companies

1. www. about.me/wadedy for Mobile Company in Egypt Facebook analysis

2. www. about.me/wadedy Introduction • NUMBER OF FANS DURING THE FIRST QUARTER • NUMBER OF INTERACTION WITH POSTS • ENGAGEMENT • POSTS PER WEEKDAY • TYPES OF POSTS This comparison report covering the first quarter for mobile providers in Egypt the data is collected by “fanpagekarma” tool the point below is what you will find in the next screens and comparison methodology.

3. www. about.me/wadedy NUMBER OF FANS 8000000 8500000 9000000 9500000 10000000 10500000 Jan Feb Mar Etisalat Misr Orange (EG) Vodafone Egypt During the three month's Vodafone is big one by number of fan and increased 1.74% then Etisalat also increased 1.46%.

4. www. about.me/wadedy NUMBER OF INTERACTION WITH POSTS 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 Jan Feb Mar Chart Title Etisalat Misr Orange (EG) Vodafone Egypt comparison the interaction with post is different; that is mean the big number of fans is not indicate to succeed marketing in social media Etisalat is very big one by number of user interaction with posts during the three month’s.

5. www. about.me/wadedy

6. www. about.me/wadedy NUMBER OF FANS 8.82M 8.88M 8.9M Etisalat Misr January February March Etisalat 1.45% Total growth in three month’s this number for fan page growth is good and it’s indicate to the efforts for continue maintain growing and reach to more.

7. www. about.me/wadedy ENGAGEMENT Jan 30% Feb 37% Mar 33% Posts Interactions During three month’s 4 Million reactions , comments, shares with posts and 457K with video post. Jan 40% Feb 9% Mar 51% Video Interactions

8. www. about.me/wadedy 9 10 5 9 8 7 10 Mon Tue Wed Thu Fri Sat Sun Jan 8 10 10 7 7 6 9 Mon Tue Wed Thu Fri Sat Sun Feb 7 8 11 12 8 6 8 Mon Tue Wed Thu Fri Sat Sun March 58 Post in January 57 Post in February 60 Post in March Number of posts every week is important to keep the number of fans growing and fans interaction with post, so when you create a plan for posts you should be sensitive to not be annoying nor ignoring the fans needs. POSTS PER WEEKDAY

9. www. about.me/wadedy 6 9 43 Jan Videos Link Photo 6 10 41 Feb Videos Link Photo 12 2 46 Mar Videos Link Photo Etisalat published 130 Photo ,24 Video ,21 Link during the three month’s. TYPES OF POSTS

10. www. about.me/wadedy ENGAGEMENT BY POST TYPE 24% 47% 29% Mar Videos Link Photo 45% 22% 33% Jan Videos Link Photo 11% 46% 43% Feb Videos Link Photo post types Etisalat fans are engaged with links 39%, Pictures 34%, Video 27% during first quarter .

12. www. about.me/wadedy NUMBER OF FANS 9004613 9009982 8943276 Orange (EG) January February March Orange fans are 0.68% go down during three month’s and it’s not good for brand name in Social media marking and it’s mean there is no focus to growing the number of fans and focusing to other goals.

13. www. about.me/wadedy ENGAGEMENT Jan 29% Feb 26% Mar 45% Posts Interactions During three month’s 2.6 Million reactions , comments, shares with posts and 192K with video post. Jan 16% Feb 53% Mar 31% Video Interactions

14. www. about.me/wadedy 12 18 13 12 10 19 14 Mon Tue Wed Thu Fri Sat Sun Jan 4 8 14 9 5 5 12 Mon Tue Wed Thu Fri Sat Sun Feb 9 12 19 16 3 2 11 Mon Tue Wed Thu Fri Sat Sun March POSTS PER WEEKDAY 98 Post in January 57 Post in February 72 Post in March The big number of posts every week is annoying fans, this is one of reasons for fans avoid the fan page.

15. www. about.me/wadedy 7 6 84 1 Jan Videos Link Photo Status 17 335 2 Feb Videos Link Photo Status 6 14 52 Mar Videos Link Photo TYPES OF POSTS Orange published 171Photo ,30 Video ,23Link during the three month’s.

16. www. about.me/wadedy 40% 3% 56% 1% Jan Videos Link Photo Status 25% 3% 66% 6% Feb Videos Link Photo Status 25% 32% 43% Mar Videos Link Photo ENGAGEMENT BY POST TYPE Post types and Etisalat fans are engaged with Pictures 53%, Video 28%, 19 Link during first quarter.

18. www. about.me/wadedy NUMBER OF FANS 10168369 10257275 10346709 Vodafone Egypt January February March Vodafone 1.74% Total growth in three month’s this number for fan page growth is good and it’s indicate to the efforts for continue maintain growing and reach to more.

19. www. about.me/wadedy ENGAGEMENT Jan 37% Feb 22% Mar 41% Posts Interactions During three month’s 1.5 Million reactions , comments, shares with posts and 906K with video post. Jan 39% Feb 30% Mar 31% Video Interactions

20. www. about.me/wadedy 9 9 8 8 8 9 9 Mon Tue Wed Thu Fri Sat Sun Jan 8 8 7 9 7 7 9 Mon Tue Wed Thu Fri Sat Sun Feb 9 9 9 9 10 7 6 Mon Tue Wed Thu Fri Sat Sun March Posts PER WEEKDAY 60 Post in January 55 Post in February 59 Post in March Posts per week in Vodafone is very good that is mean social media team are implemented a good post plan that is keep the number of fans growing.

21. www. about.me/wadedy 9 2031 1 Jan Videos Link Photo Status 9 1531 Feb Videos Link Photo 13 3 40 3 Mar Videos Link Photo Status TYPES OF POSTS Vodafone published 102 Picture, 31 Video ,15Link during the three month’s.

22. www. about.me/wadedy 82% 7% 10% 1% Jan Videos Link Photo Status 91% 4%5% Feb Videos Link Photo 59% 9% 22% 10% Mar Videos Link Photo Status ENGAGEMENT BY POST TYPE Post types and Vodafone fans are engaged with Video 82%, Picture 10, Link7% during first quarter .

23. www. about.me/wadedy Thanks

Facebook analytic for mobile companies

Mohamed Nour

Facebook analytic for mobile companies