A presentation on leveraging new technologies to build business in new ways for BtoB companies.

1. Pear Tree Communications
Marketing Public Relations 2.0

2. New Media Opportunities
Web Logs
Audio Productions
RSS Output

3. Advertising
Printed
Magazine
Written
Audience
Articles
Web /
E-newsletter
Advertising

4. Written
Articles
Web /
Existing
E-Newsletter
Readers
Trends
Advertising
Email Reader
Widgets Feedback
Advertising
Blogging
Email Reference
Updates to Print
Advertising Advertising
New
Blog Web
Readers
Advertising
Podcasts
CDs Print
Advertising

5. Email
Widgets
Feed Directly from
RSS or Blog
Traceable
Automated

6. Email
Updates
Feed Directly
List Maintained
Traceable

7. Just A
Newsletter?
Smaller ‘Bites’
Changeable
Allows Feedback

8. Blogging
Flexible Input
Linked to Trends
Better Search Engine Pickup
More Informal Links to Design Community

9. Example:
Cool Hunter
Designer Focused
Blog Site
Flexible

10. How Do We Get Started?
Small Individual Projects
No Risk to Test Waters
Build Readers
Build Sponsorship Base
Gauge Advertising Interest