2. Opportunity we are trying to solve
Everyone deserves more leisure time….
- Life (and work) is more hectic & stressful
- More families are dual career
- More families are nuclear
….but it is not easy to get right support
- No verified system to hire domestic help (DH)
- Competing employment opportunities (in malls, day care, nursing) mean acute
shortage of skilled helps
3. Numbers tell a story
That there is a quantity problem..
5 days: average time to hire a cook
3 weeks: average time to hire a nanny
….and there is an even bigger quality problem
50%: drop out rate for working women after 1st child
90%: after 2nd child
Source:
*Nielsen study amongst 1000 women, 2015
** India Medical women study
4. Size of Prize
India’s top 1 percent households
80 Lakhs: India
8 Lakhs: Mumbai
3 to 50 Million High Income Households in India
5 Million total households in Mumbai
Prime Prospects: 8 Lakh households with more than 1 Lakhs Rs monthly income
3 Million potential consumers of FindMyCare app
10% penetration: 3 Lakhs users
1 Million: Sec A-C households in India with monthly household income of more than 1 Lakh Rs
Affluence: more than 6 cr
investable assets
Source: NCAER, Earnings and Spendings Report, 2010
Income above 3 lakhs a year
5. Initial Focus
Employers*
High Density
Areas (like Powai)
Multi-tower
Complexes
Independent High
Rises
Shorter
Independent
Buildings
Maids
Live Ins
9-5
Child Care
Cook
Cleaning
Nursing/Elder care
*Minimum more than 200 flats
Cities
Mumbai
Bangalore
Delhi
Chennai
Hyderabad
Pune
Ahmedabad
7. Other stakeholders
Employers:
- Get verified support for your needs, when you need them
- Free yourself from domestic help worries; Focus more on your career
For societies
- Improve the lives of residents by helping them find the right support easily
- Be seen as wanting to try new ideas to improve society (office bearers)
For maids:
- Get paid competitively, let market value your skills, choose right employer for you.
For corporates:
- Improve successful come backs after maternity
