It’s a tough decision when you want to choose one advertising platform for your brand – Facebook Ads or Google Ads. With the business world becoming more and more competitive with time, advertisements play a major role in building awareness.

1. With the business world becoming more and more competitive with time,
advertisements play a major role in building awareness, amidst the large pool of
competitors you stand between.
Advertisements can build your brand image, by providing information about your
products or services to potential clients, and reminding your existing clients about
you, so that they stay loyal to your brand and purchase from you, rather than
forgetting about you and moving over to your competitors.
In every way, advertising your business can help in expanding your reach across the
market. With almost everything has gone online, it’s likely that you’ve taken your
business on the Web too. Considering this, we’ll help you know about two best ways
in which you can advertise your brand online – Facebook Ads and Google Ads.
While there are several media and platforms where you can advertise yourself, these
two are particularly popular and effective, with revolutionizing capabilities.

2. Also Read: What Is Local SEO and How Can It Benefit Your Business?
Google Ads – What & Why?
Google is a place where everyone comes to solve their queries, or to search for
something. There can be no better place to advertise yourself than Google!
Advertisers bid to display their ads, products, and services on this search engine
giant. Although Google’s PPC pricing model is high, advertisers yet prefer paying
the price because they agree that the results achieved out of it are awesome!
Google can help enhance the reach of your brand through banner ads and
remarketing. Using the right keywords, and optimizing your ad can increase the
visibility of your brand. Furthermore, Google’s AdSense can highlight ads in
selected areas of a website, thus grabbing more eyeballs.
Facebook Ads or Google Ads – Which one to choose?
With the benefits of Facebook Ads and Google Ads clearly stated above, there’s no
thinking anymore about what all can be achieved out of them. But, if you are to
choose only one out of these two, which one would it be? That’s quite a challenging
decision, isn’t it? To help you deal with it, we’ll let you know some comparisons
between the two, which can make your job easier.
1. Facebook displays ads as per the user’s interest, while Google does so based
on searching specifically for a product/service.
2. Google focuses on bringing in business or on lead conversion while, Facebook
emphasizes on brand advertising.
3. Facebook has a very low cost per lead with maximum reach, while Google is
expensive, although while bringing maximum conversion rate.
4. Facebook maximizes Business-To-Customer reach, while Google augments
Business-To-Business reach.
Both Facebook and Google can serve to hike your profits and increase sales. They
both have proven to be perfect marketing and advertising performers. But, it’s up to
you as to which one you choose. Carefully analyze the differences and identify what
is more fruitful for your business.
If you aren’t able to come up with a decision, you can always take assistance from
an experienced digital marketing company in India, who knows the ins and outs

3. of both search engines and social media. They’ll help you choose the one platform
that is most suitable for your business.
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