Apply Design Thinking

1. Test
Step 1 Observe and Reflect
Three Key Learnings
Ideate
Brainstorm multiple ideas
and pick
- Most practical idea
- Most disruptive idea
- Favorite idea
PrototypeIdeateDefineEmpathize
Empathize & Define
Define stakeholder &
problem clearly
- Create Empathy Map
- Develop Insights
- Make a Problem Statement
Prototype
Create quick prototypes and
test with prospective users
- Try different protoypes
- Test the prototypes
- Revise the prototypes
based on testing
Design Thinking Process

2. Step 2 Ideate and Prototype
Build on the First Ideas
Brainstorm
Problem: Carrying out Design Projects without much of Design
Thinking
Really listen to what clients are saying
Have a drink with them
Ask again and again what they’d want
Define clearly what clients want
Interview prospective users
Try to find real users and listen
Ask the right questions
Figure out correctly what users would want
Brainstorm, Brainstorm
& Brainstorm
Make Brainstorming session
mandatory and make it
mandatory to come up with at
least 50 ideas
Define Clearly using
Empathy Map
Create Empathy Map first for
every single project
Train Project Leaders to do this
Quick Prototyping Over
and Over
Make a real quick prototype and
test with somebody, starting from
anyone who is around, then with
prospective users if possible
Brainstorm & Ideate whatever comes out
Pick 3; Favorite, practical, disruptive
Make a real quick prototype
Test with anybody around you