2. Research and Ideas Development
(Investigation)
1. Investigate 3-5 multimedia companies that
have promotional videos.
– Watch the videos and make notes on the content,
style and structure of these videos.
2. Develop ideas for your company identity.
– Who will be your target audience (customers)?
3. 1. Investigate 3-5 multimedia companies
that have promotional videos
Watch the videos and make notes on the
content, style and structure of these videos
– http://www.youtube.com/playlist?list=PLS_jN5J-ZUmilsJX_onPb3BHLbnyM5-vn
– http://www.dailymotion.com/video/xneo5h_elightning-media-promo-
video_news#.UPA_UI53QdI
– Feel free to find your own examples (some of these are REALLY cheesy)
Use the Worksheet Provided
Create a blog post with links and comments
Make notes and/or sketches (cut and paste
annotated images) in your sketchbook
4. Additional Research
Find as many books, magazine articles and/or
websites which reference promotional
videos, video marketing or company identities
– Take copies, print off, photocopy, cut out and keep
Look for ideas, guides, tips, things you like, things
you don’t like, good practice
– Blog
– Write, sketch and paste into your sketchbook
5. 2. Develop ideas for your company
identity
Who will be your target audience
(customers)?
– http://www.tappernet.com/marketingworkshop/targetaud.htm
