1. New Hardage
Mark Here
The Hardage Group 0
The Hardage Group
BUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969
Wyndham hotels and resorts
2. The Hardage Group 1
Who we are
The Hardage Group
BUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969
3. Our history
• Entrepreneur-owned family company
• Based in San Diego
• Over 25 years of hotel ownership and operations
• International hotel and resort operations expertise
• Over two decades of destination real estate
development
• Builder/Owner / Operator of 16 hotels in 11
states
• 2,279 hotel keys nationwide / 700 employees
4. Our background
67 hotels completed- in excess of 4,000 hotel rooms
Developed high rise office buildings, apartments,
residential and warehouses in 16 states.
In 1982, first franchisee of Marriott’s Residence Inns
In 2000, completed two projects in the San Diego and San
Francisco markets totaling 428 keys with total
development costs in excess of $70,000,000.
In 2006 completed the successful development of the
$27,000,000 Cypress Landing condominium project in
SiliconValley.
Development underway on two full-service waterfront
luxury hotels with signature restaurants, designer spas and
state-of-the-art meeting and events spaces.
5. Five and Four Star Hotels and Resorts
Extended Stay Hotels
Destination Restaurants and Lounges
Spas and Health Resorts
Hospitality Launches
Fractional Ownership
Retail, Residential and Mixed-Use Development
Our experience
6. New Developments
Salt Lake City
North Embarcadero, San Diego
Harbor Island, San Diego
Marina del Rey,West Los Angeles
Woodfin Hotels
Sorrento Mesa, San Diego
Emeryville, San Francisco East Bay
Cypress, Orange County
Chase Suite Hotels
East Coast
Midwest
Florida
California
Our properties
7. New Hardage
Mark Here
The Hardage Group 6
MARINA DEL REY HOTEL AND SPA
The Hardage Group
BUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969
9. location overview
•The center of Los Angeles’West Side
•Between Santa Monica and Playa del Rey
•Four miles north of Los Angeles International
Airport
•Sixteen miles from downtown Los Angeles
•An hour’s drive of all major tourist destinations
•Minutes to Santa Monica’s Main Street retail
district
•Easy walking distance to world-famousVenice
Beach
13. • 288 units—136Timeshare Units and 152 Hotel Suites
• 20-story water oriented, spa hotel / fractional ownership resort
• 9,200 square feet of meeting and events space
• 6,200 square foot rooftop spa
• Signature restaurant and bar on the water
• Visitor boat slips in front of the hotel
• Walking distance to peninsula beach and boardwalk
Project summary
The first Los Angeles beach resort hotel
14. • Grand Lobby
• Guest Registration
• Waterfront Restaurant and Lounge
• Board Rooms
• Marina Ballroom
• Fitness Spa
• MarinaTerrace Cocktail Patio
• Pool and Cabana Club
• Summer Grill and Sushi Bar
FIRST FLOOR
SECOND LEVEL
DECK LEVEL
hotel program
25. The Hardage Group 24
OnTampa Bay, just minutes away from many of the area’s leisure attractions:
•Raymond James Stadium (home of the Bucs)
•Legends Field (NYYankees’ Spring training camp)
•HistoricYbor City entertainment district
•Channelside cruise ship terminal
•Westshore business district and shopping malls
•A beautiful drive across the causeway to Clearwater and its white sand beaches
•Two miles from theTampa International Airport
•Near the interchange of I-275 andVeterans’ Expressway, just off Highway 60 (Courtney
Campbell Causeway)
project Overview
33. Woodfin Hotels
Emeryville Cypress Sorrento Mesa
Three unique suite hotel properties with boutique style, located in corporate
office and suburban campus environments close by visitor attractions.
•Upper Upscale
•Extended Stay/Group/Corporate/Leisure
•Sophisticated design and atmosphere
•Oversized suites
•Outdoor patio and pool
•Convenient complimentary parking
•On site dining and lounge
•Enhanced meeting space
•Board Room
•Fitness center
•Business services
34. East Bay San Francisco
Emeryville
234 Keys
•202 Suites
•32 Singles
40. Cypress North Orange County
Corporate Client Meetings and Events
Orange County
•Konica Minolta
•Fuji Film
•United Healthcare
•Mitsubishi Motors
•PantechWireless
41. New Hardage
Mark Here
The Hardage Group 40
The Hardage Group
BUILDERS AND HOTELIERS OF INTEGRITY SINCE 1969
East Coast Midwest Florida Texas California
42. 1984 El Paso Texas 200 Suites
1984 Salt Lake City Utah 128 Suites
1986 Newark California 164 Suites
1987 Brea California 98 Suites
1988 Rockville Maryland 221 Suites
1988 Tampa Florida 176 Suites
1989 Dublin Ohio 92 Suites
1995 Baton Rouge Louisiana 80 Suites
1995 Des Moines Iowa 112 Suites
1995 Hunt Valley Maryland 96 Suites
1995 Kansas City Missouri 112 Suites
1995 Lincoln Nebraska 120 Suites
1995 Overland Park Kansas 112 Suites
13 hotels 1,711 keys
44. A higher value alternative to trendier and more corporate chain offerings with more “Home-
Style” approach. Residential “Great Room”-feel Guest House, “Local Pub”-style F&B
operations, “Family-Style” service approach
Oversized suites and guest rooms
Central Guest House
Buffet Breakfast and Social Hour
Mansion-quality bedding
Cook’s kitchens
Loft-style group accommodations
Convenient, complimentary parking
Personalized, local, service
Business and leisure-friendly focus
Brand positioning
46. Positioned as higher value option against trendier and more corporate chain offerings
such as Aloft, Hyatt Place and Marriott groups with more “home-style” approach.
“Great Room” Residential-feel Guest House
“Local pub”-style F&B operations
“Family style” service approach.
Upscale Extended Stay / Group/ Corporate/Leisure
Bed and Breakfast-style atmosphere
Oversized suites
Village-like garden setting
Convenient complimentary parking
Guest House
Great Room dining and pub area
Board Room
Library Lounge
Brand attributes
47. The Guest House is a friendly gathering place in the evenings with food and beverages served to
guests
•“Local pub-style” food
•Bar to be open to sell drinks as appropriate
•Weekly Manager’s Reception hosted by GM and SalesTeam
•Limited meal service includes signature pizzas
•Food and beverages may be signed to guests’ accounts
•Where feasible, hotels in process for license to sell alcohol
Social Hour
Guest house
48. •Become the small hotel product of choice
•Focus on ‘Guest House’ experience, Guest Rooms and oversized Suites
•Pristine “cottage-style” grounds with extensive landscaping
•Warm, friendly, well-maintained interiors
•Function spaces with outdoor spaces for social events
•A unique hotel that reflects its location
Strategy for growth
49. Oversized suites and guest rooms
Guest House
Buffet Breakfast
Social Hour
Mansion-quality bedding
Cook’s kitchens
Loft-style group accommodations
Convenient, complimentary parking
Personalized, local, service
Business and leisure-friendly focus
Entrepreneur owned and operated
Community commitment
Brand at a glance
50. 124- 150 keys
50 Full-Kitchen Suites for Extended Stay
25 Signature Interlocking) suites
50-75 studios
2200 sq. ft meeting/function space
(includes 200 sq. ft Pre-function area)
French doors to terrace/balcony area(s)
Additional 300 sq. ft Board Room adjacent to pool
2000 sq. ft Great Room
Dining Area
Guest Services
Lounge
Registration
Outdoor Pool/Terrace
Hot Pool
BBQ
Gazebo/Pergola Function Area
Prototype program
