This document provides information about developing a water club and marina resort called The Water Club on Harbor Island in San Diego Bay. It discusses opportunities to attract high-end customers by creating a boutique waterfront resort capitalizing on marina access and views. Analogous existing clubs are presented for concept inspiration, including the Outrigger Canoe Club in Hawaii and Bondi Icebergs Club in Australia. Facility components of the proposed Water Club concept include a hotel, marina, pools, beaches, restaurants, bars, spa, and event spaces. Site plans and elevations are presented.

1. The Water Club
Marina beach resort
sports club and spa
Harbor island San Diego Bay

2. Opportunities:
• Capture market above $235.00 avg. ADR on San Diego Bay by creating
destination boutique resort capitalizing on marina and waterfront access
and views.
• Attract high-end marina and water-recreation destination customer with
hotel amenities to appeal to that customer.
• Capitalize on hotel and marina facilities by creating water-oriented
membership facility
• Enhance revenues with prestige F&B and meeting event spaces that
capitalize on identity of destination
The Hardage Group
Builders and Hoteliers of Integrity since 1969

3. Concept Analogs:
• Lido, Venice
• Bondi Icebergs Club, Sydney
• Outrigger Canoe Club
• Balboa Bay Club
• Coral Casino, Montecito
• La Jolla Beach and Tennis Club
• The Beach at Mandalay Bay
• Green Valley Ranch
• Hard Rock
• Red Rocks

4. Venice Lido

5. Outrigger Canoe Club

6. Outrigger Canoe Club
Welcome!
O ke aloha ke kuleana o kahi malihini
(Love is the host in strange lands.)
In old Hawai’i, every passerby was greeted and offered food
whether he was an acquaintance or a total stranger.
In our hectic, impersonal world there still exists an oasis of aloha –
The Outrigger Canoe Club.
The Outrigger Canoe Club is located on the Pacific Ocean below the slopes of Diamond
Head, near Waikiki Beach. The Club has provided a haven for the sports of old Hawai'i
and today nurtures modern athletic ventures as well.
The Club's location and architectural design provide the perfect venue for casual or
elegant dining, fellowship and aloha.
“A building that is not a building as such, but rather a series of congenial spaces flowing
indoors and outdoors and moving up and down with varying floor levels and ceiling
heights. As it moves toward the ocean it becomes part of the beach itself- still pleasantly
resisting confinement.”
The Architecture of Honolulu

7. The Outrigger Canoe Club is located on a white sand beach that offers facilities for members
interested in active or passive outdoor activities.
Beach
Outrigger's sandy beach provides a beautiful spot for sunning and relaxing. Beach attendants
can provide umbrellas and backrests as available. Surfboards are available at a nominal
rental fee and are to be used in the immediate area only.
A limited number of Club paddleboards are available for serious training and competition.
Swimming
Expert swimmers may swim out through the Kapua Channel to the Club Windsock,located one
quarter mile off shore.
Outdoor Showers
Fresh water outdoor showers.
Sand Volleyball Courts
There are two regulation sand courts, and a baby court for use by Junior members. Use of the
sand courts is limited to times when Club teams are not practicing or tournaments are taking
place.
Fitness Center
Fitness Center features a variety of equipment for aerobic and strength training. Aerobic/Cardio
machines include Lifecycle Recumbent, Standard Bikes, and Stair Climber; Concept II
Ergometers Rowing Machine and Precor
Locker Rooms
Four Locker Rooms are located on the lower level of the Club. Separate Locker Rooms are
available for Senior Men and Women and Junior Boys and Girls.

8. Dining at the Outrigger Canoe Club
The Koa Lanai offers a formal dining experience.
The menu is updated regularly, and features the
Chef's Fresh Catch of the Day and other pasta and vegetarian specials.
Favorites are the OCC Style Mahimahi and Prime Rib.
Dress code is observed.
The Hau Terrace is the perfect casual dining location.
Tables on the water and a sweeping, unrivaled view
of Waikiki make this the ideal spot for any meal.
Happy Hour 4 pm - 6 pm Tues - Fri
Refreshing beverages and delicious appetizers in the Club's lounge area.
The Snack Shop
Light breakfast/lunch plates, sandwiches and soft drinks
are included on special snack menus available
during posted hours seven days a week at the Snack Shop,
located adjacent to the sand court.

10. The world famous Bondi Icebergs Club is located above the Bondi Baths swimming pool at the
south end of Bondi Beach, New South Wales, Australia. Famous for their Winter swimming,
the Icebergs was founded in 1929 by a group of local men and has since grown to become
an Aussie icon.
The Bondi Icebergs Club is the only licensed swimming club in the world and has a panoramic view of
Bondi Beach. Visitors are very welcome. Both social and swimming memberships are available
“A unique representation of a fast disappearing Australian culture; one that doesn’t take itself
too seriously, one where competition is important but where a fair-go, generosity and
mateship are even more so.”
– Larry Mounser, Sunday Life Magazine

11. LEISURE FACILITIES
Relaxing by the pool, entertaining the kids, or getting involved in a more serious exercise regime,
the Icebergs Club has the facilities to suit everybody.
All recreation facilities are supervised by fully trained and qualified staff to ensure that your visits
are safe and enjoyable.
Current services available through the Bondi Icebergs Leisure Centre include:
– 8 lane, 50m swimming pool for lap swimming & public bathing
– 20m shallow pool suitable for children
– Fully equipped gymnasium
– Massage
– Sauna
– First aid room
– Icebergs shop with merchandise and swimming accessories
– Male & female change rooms
– Disabled access and disabled amenities

12. The Bondi Icebergs Licensed Club
First class services to all members and guests dropping in for a quiet drink, eating out or looking for a
place for their next function or corporate event.
The Bondi Icebergs is a great place for a casual drink, or for more action regular entertainment
including well-known bands every Sunday night.
The services within the Club include:
– Two modern, well-equipped bars
– Function area
– Bondi Icebergs Bistro
– Regular entertainment
– Screening of regular sporting events
Bars
With two bars, the club has the capacity to provide fast and efficient service. The club are opens
from 10.00am til late Mondays to Sundays, serving a comprehensive range of beer, wine & spirits
at club prices.
The Function Room
The Bondi Icebergs Club can be sub-divided to form a function room that provides a fabulous &
exciting multipurpose venue that is a great escape from the inner city hype. With a beautiful
spacious balcony area overlooking Bondi Beach, guests can enjoy what is arguably the most
sought after view in Australia.
The Balcony
With over 150 square metres of balcony space, the Icebergs is the perfect place to sit enjoy the
panorama of the world famous Bondi Beach, whilst relaxing with a cold beer or a great meal.
Bondi Icebergs Bistro
Bondi Icebergs Bistro offers casual dining with a menu featuring steaks, seafood and pizzas.

13. MEMBERSHIP BENEFITS
Both SOCIAL and SWIMMING memberships are available.
Patrons who live within a 5km radius of the Club must have social membership or be signed in by a
Member to gain entry.
SOCIAL MEMBERSHIPS are broken into 2 categories; Social and Gold Social Memberships.
In addition to priority access to the Club, GOLD SOCIAL members may sign-in up to 6 guests per visit
and they unlimited access to the pool and sauna, and Function Room Hire.
SWIMMING MEMBERSHIPS are broken into 2 categories also; Swimming and Platinum
Swimming Memberships.
In addition to priority Club access, Platinum Swimmers receive free unlimited access to the pool and
sauna and all Social membership entitlements.

14. Coral Casino, Montecito

15. Ty Warner's three-year and $30 million vision of returning the Montecito shorefront club Coral
Casino to its 1937 sheen
1,600 members
Architect Gardner Dailey's design - a simple, linear balanced structure blurring indoors and outdoors
that he called his "Gem of the Pacific." The club is a rare, surviving example of Mr. Dailey's
signature International style, also described as moderne.
La Perla restaurant moved from the first floor to the second, where a members-only deck with 360-
degree views could be added to the roof. Plans include such intricate details as recreations of
original tasseled umbrellas, poolside lounge chairs, and redwood deck throughout The building
would return to its original color scheme, two tones of color and white.
The Coral Casino serves guests at the adjacent Four Seasons Biltmore Hotel - also owned by
Mr. Warner -but caters mainly to its private members who pay a minimum of $200 in
monthly dues and fees. Enrollment fees are more than $20,000.
"The Coral Casino is an idyllic, wonderful place, a treasure for all members.”
Coral Casino, Montecito

17. Club Features:
Swimming
Private Beach
25 yard Club and Hotel pools
Children’s Wading Pool
Complete Spa and Fitness Center
Hotel and Conference Facilities
132 Rooms
Meetings up to 550 people in Grand Ballroom
Marina
144 Boat Slips 20 to 144 feet
Kayaks, canoes, electric boats

18. Dining and Entertainment
Year Around Social Calendar
Children’s Activity Program
Fine Dining
•The Bay Club Grill
•Henry’s Bistro
•First Cabin Restaurant
•The Beach Bar
Duke’s Place (Live Entertainment)

20. La Jolla Beach and Tennis Club

21. La Jolla Beach and Tennis Club
La Jolla Beach & Tennis Club offers a semi-private beach, championship tennis, par-3 golf,
massage services, beach activities, and award-winning dining at The Marine Room,
standard hotel rooms as well as one, two and three bedroom suites.
Hotel Amenities
Barbecue Area
Beach
Boutiques
Children's Activities
Fitness Center
Golf
Heated Pool
Meeting Facilities
3 Restaurants
Room Service
Suites
Tennis
Restaurants
The La Jolla Beach & Tennis Club offers its guests three dining options. Casual, convenient dining in
the Club Dining Room, steak and seafood cuisine in a family-friendly oceanfront restaurant at The
Shores Restaurant, and award-winning cuisine in the world-renowned Marine Room Restaurant.

22. La Jolla Beach and Tennis Club
Recreation
Tennis: Since 1935, a virtual who's who of tennis stars have served and volleyed their way to
greatness on its courts since F.W. Kellogg first strung nets and invited guests to play on four newly
constructed courts.
The Club's reputation as a tennis-place-to-go was not long in coming. By 1942, the Club had attracted
its first major tournament -- the Pacific Coast Men's Doubles Championships -- and, by the 1950s,
had become a prominent stop on the tournament circuit, playing host to numerous USLTA
National Hard Court Tennis Championships. Today, the Club hosts five national USTA
tournaments annually.
Golf: Golfers can test their short game ability on the nine-hole, par-3, Spindrift Golf Course. The
course drapes around the Club’s pond, as well as defining the north and east perimeters of La
Jolla Beach & Tennis Club. A practice putting green, chipping area, and driving net accompany the
golf course to further allow you to sharpen your golf skills. Spindrift is well suited to challenge a
veteran golfer or to entertain the novice family. No matter your ability, there is a great time to be
had on the golf course.
•

23. Meeting Spaces
La Sala Room
Type: Meeting Room
Dimensions: 49' x 37'
Largest indoor facility is approximately 2000 square feet. La Sala can seat up to 150 guests. The room
can also be divided into two separate smaller meeting areas, La Sala East and La Sala West.
Dance Floor available upon request for either room.
Walnut Lounge
Type: Meeting Room
Dimensions: 59' x 22'
The ocean front Walnut Lounge, which is over 1000 square feet, has an impressive view of the Pacific.
The warm, welcoming ambience of the room is completed by the beautiful fireplace. This is the
perfect room to enjoy a gorgeous sunset. The Walnut Lounge can seat up to 70 guests.
Private Beach
Type: Outdoor Beach Venue
Square Footage: 10,000
For a ceremony, reception, or BBQ, 10,000 square foot semi-private beach is the perfect setting for
any event.
Poolside Patio
Type: Outdoor Venue
Dimensions: 61'x 35'
The poolside patio, located at the heart of the club, is a wonderful setting for an outdoor affair. For
banquets the Patio can accommodate up to 150+ guests.
Duck Pond
Type: Outdoor Venue
A lush green landscape surrounds the duck pond area and can accommodate the larger outdoor
events.

24. The Beach at Mandalay Bay

25. The Beach at Mandalay Bay
Voted by Trip Advisor as one of the best Pools in the U.S. in 2006
Mandalay Bay's 11-acre tropical Sand-and-Surf Beach will have you believing that you're in the
Caribbean.
Open only to guests, this gigantic tropical playground offers three pools, several whirlpools, a Lazy
River ride, and a full sand beach fronting a huge Wave Pool.
The beach is also home to the Beach Concert Series. With a stage extending out into the wave pool,
guests can choose to watch from the water, or bring a blanket and sit on the sandy beach.
It's the best place to watch a concert in the summer.
A more traditional pool setting is available as well.

26. Hard Rock - Green Valley - Red Rocks

27. San Diego Bay Resorts
• Marriott San Diego Hotel and Marina
– $415.- $460.
• Grand Hyatt
– $244.- $464.
• Sheraton Harbor Island Hotel and Marina
– $399.
• Loews Coronado
– $329.
• Marriott Coronado Island
– $325
• Hilton San Diego Harbor Island
– $219.
• Holiday Inn on the Bay
– $189.- 239.
• Kona Kai Club
– $189.
• Humphrey’s
– $149.
STR Reports ADR of $235.
for all San Diego Bay hotels Aug 2007
Citywide Occupancy 93.6 %

28. Water-View Dining
• Tower 23
• Wave House
• Baleen and Barefoot Bar
• Island Prime and C Level Bar
• George’s at the Cove
• The Fish Market
• Harbor House
• Anthony’s
• Marine Room
• Jake’s Del Mar
• Poseidon
• Firehouse

29. Pool Bar/Lounges
• W
• Hotel Solamar
• The Ivy
• Hard Rock Hotel
• Marriott Carmel Valley

30. Fitness and Swim Clubs
• The Pacific Athletic Club
• San Diego Tennis and Racquet Club
• Pure Fitness
• Frogs Mission Valley
• The Sporting Club
• Wavehouse
• FIT San Diego (2008)

31. Yacht clubs
and Aquatic Centers
• San Diego Yacht Club
• Glorietta Bay Yacht Club
• Southwestern Yacht Club
• Mission Bay Yacht Club
• Mission Bay Aquatic Center

32. San Diego Bay

33. Harbor island

34. Site coordinates

35. Property aerial

36. Concept Components:
– 142 Rooms, lanai suites, and boardwalk cabanas
– 500 slip Marina and Yacht Anchorage
– Rooftop Horizon Spa
– Tourmaline Ballroom, Meeting Rooms and Outdoor Cocktail Decks
– Indoor/Outdoor Restaurants and Lounges
– Destination Restaurant
– Beachcomber’s Lounge and Pupus Bar
– America’s Cup Sports Bar
– Tourmaline Room (Members Only)
– Breakfast and Snack Bar
– Sky Roof
– Yacht, Sports, Beach and Spa Club
– Water Terrace
• 25 - meter Olympic Pool
• Feature Pool
• Children’s Pool
– White Sand Beach and Cabana Club
– Mariners Row Waterfront Shops and Offices
– Yacht Sales Terrace
TheWater Club

37. Site plan

38. Elevations
BRIAN CHURCH AIA
TheWater Club

39. Hotel tower

40. BEACH LEVEL
BRIAN CHURCH AIA
TheWater Club

41. Beach and Cabana Club

42. BEACHCOMBER LOUNGE
AND PUPU BAR

43. Beachcomber lounge
BRIAN CHURCH AIA TheWater Club

44. MARINERS ROW

45. LOBBY LEVEL
BRIAN CHURCH AIA
TheWater Club

46. Grand foyer

47. LANAI LEVEL
BRIAN CHURCH AIA
TheWater Club

48. Boardwalk AND LANAI SUITES

49. Terrace LEVEL
BRIAN CHURCH AIA
TheWater Club

50. Water terrace

51. BRIAN CHURCH AIA
WATER TERRACE

52. Restaurant facilities
• Destination Restaurant
5,500 sq. ft. with 1,000 sq. ft lanai
– Joe’s Stone Crab
– Charlie Trotter’s
– Manhattan Ocean Club
– The Lobster
• Member’s Dining Room (dual kitchen with above)
2,800 sq. ft. with 500 sq. ft lanai
• Breakfast Café/Snack Bar
800 sq. ft. with 600 sq. ft lanai
– Cafe 222
• Beachcomber Bar-Lounge (Light Plates Menu)
4,550 sq. ft with 2,000 sq. ft. lanai
• America’s Cup Sports Bar
1,000 sq ft. with 500 sq. ft lanai
TheWater Club

53. Destination restaurants

54. Lanai dining

55. Cocktail decks

56. Meetings and events
Hotel
• Grand Ballroom
5,000 sq. ft 1,200 sq. ft prefunction
• China Clipper Room
1,000 sq. ft.
• Admirals Room
725 sq. ft.
• Mariner Board Room
550 sq. ft.
Members
• Governors Board Room
540 sq. ft.
• Quarterdeck
1,500 sq. ft.
• Captain’s Quarters
750 sq. ft.
Total Meeting and Event Spaces: 10,165 sq. ft.
TheWater Club

57. BRIAN CHURCH AIA
MEETINGS AND EVENTS

58. TOURMALINE BALLROOm
and events terrace

59. HARBOR FITNESS CLUB

60. YACHT CLUB
TheWater Club

61. Aquatic center

62. AQUATIC CENTER
Water Sports:
1. Sailing
2. Wakeboarding
3. Windsurfing
4. Waterskiing
5. Rowing
6. Canoeing
7. Kayaking
8. Kiteboarding
9. Surfing
Watercraft:
• Prop : Ski boats, jet skis, plus electric boats, vintage Chris + Craft and wooden boats
for cross bay connections
• Sail: Single-hull sailboats, catamarans, windsurf boards
• Self: Kayaks, rowing shells, outrigger canoes, paddleboards

63. PENTHOUSE
BRIAN CHURCH AIA
TheWater Club

64. HORIZON SPA

65. Sky roof

66. The water club
S A N D I E G O
The Hardage Group
Builders and Hoteliers of Integrity since 1969