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- 2. Since 1995 Partners for Christian Media has been “Shining the Light” in four states.
- 3. MISSION “ComeOnLetsGo unites Christians in a worldwide media and advertising effort to promote hope in Jesus Christ.”
- 6. Online Advertising Actual searches entered by seekers that led them to ComeOnLetsGo.com (a few samples from 1,000s)
- 9. advertising
- 10. Billboards Each year TDOT estimates 80 million travelers come through Chattanooga by way of I-75, I-24, and I-59. $27,000
- 12. Google AdWords Abortion Abuse Abusive Dad Abusive mom Accident Addiction Adultery Alcoholism Anger Bisexual Child Custody Church hypocrites Cocaine Controlling Crime Cutting Etc. etc. $27,000 Google AdWords costs as little as $.04 (to $.52) per click! We have the potential to attract up to 875,000 seekers with hope in Jesus Christ based on a $35,000 investment.
- 13. Facebook Ads Facebook advertisements costs up to $.47 per seeker and with a $10,000 investment for the rest of 2014 we could reach more than 20,000 seekers. $10,000
- 15. 2014 Media Sponsorship Opportunities (Phase 1) Digital Billboards $ 18,000 In-town Billboards 9,000 Radio 48,000 Google Adwords 35,000 Facebook Ads 10,000 Print Media 15,000 TOTAL: $135,000
- 16. How can you be involved? pray spread hope support
- 17. support Leadership Investment Donors blessed with the ability to give major gifts to the overall ministry of Come On Let’s Go to sustain our annual operating budget can prayerfully consider one of the following levels Founder $50,000 2 Sustainer $25,000 3 Benefactor $15,000 4 Connector $10,000 6 Developer $5,000 12 Director $2,500 24 Ambassador $1,000 48
- 18. support Come On Let’s Go Tell the Stories of Hope in Jesus Christ Video Story Sponsor: $35/month or a yearly gift of $420 and COLG can produce and post a video story. If only 1000 Christians in 200 major cities in America become sponsors, we will get the job done! Storyteller Sponsor: $50/month or a yearly gift of $600 and COLG can produce, post and promote a specific story using online advertising on Facebook. Seeker Sponsor: $100/month or a yearly gift of $1,200 and COLG can produce, post, and promote stories using online advertising such as Facebook ads and Google AdWords to target specific topics. (i.e. suicide, addiction, divorce, etc...) Sustaining Sponsor: $150/month or a yearly gift of $1,800 underwrites our operating expenses and COLG can continue to focus on expanding the ministry impact on people seeking hope in Jesus Christ.
- 19. support Be one of a million media sponsors ... for Christ! One million Christians giving $7/month covers the nation with an annual media budget of $84 million! That’s 5 thousand Christians in 200 media markets in America. Will you be one of 5 thousand Chattanooga media sponsors for Christ? $7/month x One million Christians =
- 20. Christians uniting in a worldwide media advertising effort to promote hope in Jesus Christ.
Editor's Notes
- Ten years ago, PCM President Bob Lubell first shared his vision for ComeOnLetsGo with the board of directors. “Go out the highways and hedges and compel them to come.” (Luke 14:23)
- J103 has a history of fundraising success and sustainability: Since it's founding, PCM has raised over $10 million in personal donations and another $12 million in corporate sponsorships From over 15,000 small and large gifts Over the last 19 years, $22 million given.
- The mission: “ComeOnLetsGo unites Christians in a worldwide media and advertising effort to promote hope in Jesus Christ."
- In 2012, a comprehensive billboard campaign was launched in Chattanooga, Tennessee, featuring dozens of ComeOnLetsGo stories. Over 64,000 different people visited the website to view several stories. They came from 50 states, 123 countries, and five continents. Of those, 6.5 percent took an action step for information on how to connect with God, a local church, or other resources. Jesus said, “Follow me, and I will make you fishers of men.” ComeOnLetsGo is committed to “fishing” for seekers with non-blatant messages that they will not immediately dismiss, but rather with intriguing content that causes them to desire more.
- People visit the site after seeing the billboard. Interested viewers are invited to connect with Tisa’s church, ministries Tisa is affiliated with, and bible and word studies provided by American Bible Society. They are even invited to connect with Tisa herself. Seekers can also, and most importantly, “Connect with God.” They have options to find God through various national ministries. Partners for Christian Media is not building it’s own empire but rather invites seekers to connect with other ministries and the churches of our storytellers. This is much bigger than any one organization!
- In 2013, our research and analysis led to identifying Google AdWords and Facebook Ads as a strategic and efficient method for advertising ComeOnLetsGo stories to online seekers. According to some projections, this strategic online advertising could result in 1.8 million visitors [IF WE HAD SIMILAR FUNDING TO OUR LOCAL MARKET ADVERTISING PROGRAM) (GUYS IF YOU STATE THIS THEN YOU WILL UNDERMINE YOUR ASKS FOR THE MEIDA CAMPAIGN. WE NEED T THE MEDIA CAMPAIGN IN THE MARKET. I STRONGLY SUGGEST TONING THIS DOWN OR TAKING IT OUR ALTOGETHER.
- We must move quickly because our competitors [WOULDN’T SAY COMPETITORS-SAY SATAN-DEVIL-EVIL ONE OR SOMETHING LIKE THAT] are already advertising!
- WHAT GOES HERE?
- COLG is embarking on a CALCULATED AND TARGETED advertising EFFORT FOR 2014, starting IN THE REGION SERVED BY Chattanooga. THE ADVERTISING PLAN USES BILLBOARDS, PRINT. RADIO. ONLINE CONTENT. SOCIAL MEDIA.
- 80 million potential seekers come through Chattanooga every year. Our local advertising plan includes compelling creative and billboards to attract seekers and lead them to hope in Jesus Christ. This years plan requires $27,000.
- Radio ads complement the local billboard campaign with plans hit the airways of secular and Christian radio stations with the message of hope in Jesus Christ. The radio schedule we have planned costs approximately $48,000 for a 12-month period
- Google Adwords. We have the potential to attract 875,000 seekers to hope in Jesus Christ based on a $35,000 investment.
- Facebook ads. Facebook advertisements costs up to $.47 per seeker and with a $10,000 investment for the rest of 2014 we could reach more than 3,500 seekers . $10,000
- For the remainder of 2014 we would focus our print advertising efforts on the holiday season since this tends to be when seekers are facing many issues and challenges in life and we want to be there to attract them and lead them to HOPE in Jesus Christ. A $15,000 investment would enable us to make a statement ad but also reach seekers in the movie and entertainment sections of the newspaper with smaller efficient ads.
- Provide prospect with the “how can I get involved?” handout NOTE: DO NOT go through all the various ways to get involved in the handout. Just reference it. We want to focus on the FINANCIAL support aspect of this involvement FIRST.
- “Go out the highways and hedges and compel them to come.” (Luke 14:23)